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Do PRs made good marketers?

PR pros bring a unique set of skills and insights into the marketing mix,  but that does not always translate into good marketing...

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ABM?

ABM or Account Based Marketing should join the Sales and Marketing teams together collaboratively. Amen @clatworthya

ABM is about strategic marketing and via collaboration with Sales and Marketing through being really targeted and responding to clients’...…

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When is a List not a List?

For the past few years, a big chunk of the tech sectors marketing budget has been spent on buying “Lists”. By this I mean big...

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Privacy Policy Fatigue Already?!

It's been over a week since GDPR came into force and our inboxes are only just recovering from the deluge of privacy policy updates. 

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The Chatham House Rule

Meetings are often held under "Chatham House Rules" and most of us broadly know what that means. However, if you were at one of these...

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