0 0 8

Knowing what to write about

Content calendars sound like a great idea; marketing can lay out some themes over time and create content that covers a range of issues....

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ASA pulls rug from under Carpet Studio's feet

This week the ASA delivered a decision that Newcastle-based Carpet Studio might be hoping to sweep under the rug.

A local magazine...

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Why do we even need data roles?

AI this, Machine Learning that, Data, Data, Data. This article and the associated survey makes for interesting reading.  Senior...

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Offensive... or just barking?

The ASA formally investigated two complaints about a poster for a new Don Broco album. The poster featured a religious icon with the face...

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0 1 0

Why I Am Happy About GDPR

Although it has been a challenge and a 'mad rush' for all of us entrepreneurs, marketers, data protectors and consumers to get a handle...

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Why You Should Repurpose Your Content

Repurposing content means taking an existing piece of content (blog, video, email etc) and 'repurposing' or 'recycling' it into another...

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Dodge, duck, dip, dive and dodge Digis!

As we are reminded daily, the FMCG digital revolution is gathering speed.

We all know how it feels being bombarded by endless pop ups and...

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2 0 24

I don't want to hear from you ever again

If there's one thing I've learned from receiving what feels like a bazillion GDPR-related emails this week, it's that companies hold onto...

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1 0 12

Does culture sell...

An unfunny joke in Professional Services marketing is that everyone makes the same bold claims: We are different because...

- We really...

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0 0 1

Why You Should Use LinkedIn Pulse

If you want to establish a good reputation online, increase your credibility and build a larger audience of people who get you - sharing...

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0 0 1

4 Benefits of Working From Home

One of the main motivations for my transition from commuting employee to work from home was the 4 hour daily commute - although I was...

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3 0 33

Freelancers: don't die of 'exposure'

“It’ll be a good piece for your portfolio! It’ll look great on your showreel! It’ll be great exposure!”

Along with my freelancer...

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Think about your job advert copy

I know I’ve created a few of these now, but recently we’ve had a pretty big win when it comes to looking at job adverts, what they say...

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0 0 1

What drives your content calendar?

Whenever I talk about content calendars, the question that always gets asked is, "but how do we know what to publish?".

The answer's...

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