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Knowing what to write about

Content calendars sound like a great idea; marketing can lay out some themes over time and create content that covers a range of issues....

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Interchangeable branding. Icon vs Competitor?

Coca-Cola vs Pepsi.

Okay lets talk about this… Restaurants and pubs seem to think that these two brands are interchangeable.

THEY ARE...

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Why do we even need data roles?

AI this, Machine Learning that, Data, Data, Data. This article and the associated survey makes for interesting reading.  Senior...

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Facebook receive GDPR complaint on day 1

25th May 2018 has finally rolled around and it would appear that FB already have numerous complaints out against them regarding their...

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Why I Am Happy About GDPR

Although it has been a challenge and a 'mad rush' for all of us entrepreneurs, marketers, data protectors and consumers to get a handle...

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Dodge, duck, dip, dive and dodge Digis!

As we are reminded daily, the FMCG digital revolution is gathering speed.

We all know how it feels being bombarded by endless pop ups and...

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Does culture sell...

An unfunny joke in Professional Services marketing is that everyone makes the same bold claims: We are different because...

- We really...

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Why You Should Use LinkedIn Pulse

If you want to establish a good reputation online, increase your credibility and build a larger audience of people who get you - sharing...

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4 Benefits of Working From Home

One of the main motivations for my transition from commuting employee to work from home was the 4 hour daily commute - although I was...

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Retailers – Be brave, Transform and Metamorphose

I have been tasked with writing my first blog piece for PIE. So here it is – I’m nearly a month in to my new career as a recruiter and...

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Think about your job advert copy

I know I’ve created a few of these now, but recently we’ve had a pretty big win when it comes to looking at job adverts, what they say...

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0 0 1

What drives your content calendar?

Whenever I talk about content calendars, the question that always gets asked is, "but how do we know what to publish?".

The answer's...

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