0 0 6

Mastering Your Biases: Part 3

Another classic cognitive bias that creeps up on us in marketing, is the sunk cost fallacy. It's a little hard to explain, and is related...

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1 2 18

Hired On A Handshake

Too firm..too limp..too sweaty.

How is one to get to grips with what handshake to go in with, especially in an interview situation?

People...

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1 0 14

Go interactive, get personal

This is a good read on the use of interactive content, which is only going to increase in FY18. The use of interactive content as part of...

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3 0 19

What Social Selling Is and Isn't [Infographic]

Alex Low from Digital Leadership Associates has put together this great infographic on social selling.  What it is and what it...

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1 0 66

#INBOUND17: Lessons in Inspiration

INBOUND has blown my mind. I had the joy of taking some of my marketing team to the HubSpot founded conference in Boston this week....

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#Hashtagspiration: where to find it?

This scenario might be familiar to you: you have a link or image to share online, but when it comes to hashtags, the well of inspiration...

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unknownx500 1lenore

0 0 4

ICYMI: Twitter is enabling some users to tweet with 280 characters

A "small" sample group has been selected to test the new character length (not this writer!). The test group will include those who tweet...

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1 1 59

GDPR: three vantage points, one goal

This morning I had the pleasure to attend a presentation and panel discussion organized by Moore Blatch and Carswell Gould on the topic...

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0 0 39

Double Trouble

Twitter has announced that it’s trialing a 280 character limit with some users, as this has been a big cause of frustration with users...

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2 0 23

Back to basics: why I'm in favour of pen and paper

Every word, every sentence and every blog that I publish, you can guarantee I have it written on paper somewhere. 

Some people glare....

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1 1 24

Is 280 characters better than 140? Longer tweets good or bad?

Twitter have just announced that it is trialling longer character limits to help Users - increasing the number of characters you can use...

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1 0 3

What do you want to be known for?

We have been increasingly talking about expert-to-expert (e2e) communications.  The premise of which entails one subject-matter...

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1 0 52

Gender Neutral Facilities?! Not sure this is something I want to share...

Picture this Gents: it's 10:00 am and you're 5 coffee's deep (and two glasses of water... because hydration's important) and you're just...

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2 0 27

What is Dark Social and how can you use it?

Dark Social has become another a key term for marketers to understand. It means sharing that isn't done publicly - and that's a high...

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0 0 8

Insta-yes. Why Instagram needs a delicate touch

Out of all the social media platforms my favourite is Instagram. 

Beautiful pictures - tick;  a keyhole perspective into other...

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1 0 23

Dimension Data CMO, Ruth Rowan and the Content Cross-Hairs

Recently, we have been looking at ways to express, in a simple way, the various steps in Expert-to-Expert Marketing. So I was rather...

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2 0 29

What do B2B buyers want from content?

Most marketers are striving to produce and distribute the right types of content to potential buyers. However, we've seen many unsure...

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1 0 32

John Lewis has become the first UK retailer to trial 360 advertising on Facebook

John Lewis has become the first UK retailer to trial 360 advertising on Facebook highlighting the growth in VR and the importance of the...

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0 0 53

Stand Out, Stick to it, Communicate it

Yesterday my team and I popped down to the Lunch! expo at the ExCel to meet with clients and candidates of PIE’s, both past present &...

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1 0 30

How to disclose to friends and influence people

Despite grappling with the issue of disclosures by social influencers for several years now, the UK regulators (i.e. the ASA and CMA)...

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0 0 26

Employer Branding: what it is and isn't

Some great insight from James Ellis about how companies need to focus on quality and not quantity when it comes to recruitment marketing...

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0 0 2

What Do We Really Do?

Lisa has recently joined the team here at Aspire, moving from industry where she was a successful Head of Marketing. After 6 weeks in the...

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0 1 30

Closing Enterprise Deals in 2017 - Prospecting, Meetings & the Tricky Bits In Between.

Another fantastic panel discussion at the SalesHacker conference 2017, this time involving 3 sales leaders in the IT Services/Software...

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2 0 59

How to demonstrate Subject Matter Expertise

I met with the CEO of a software consultancy recently and the conversation moved to the subject of Subject Matter Experts (or SMEs in...

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1 0 23

Expert-to-Expert Marketing: 3 Reasons Why You Need More Than Digital Marketing [Infographic]

It might seem counter-intuitive for someone who is, essentially, a digital marketer to exclaim that There Is More To Life Than Digital...

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0 0 45

Hot Pink: Hotwire macht neu!

Hotwire PR gibt es nicht mehr. Ab heute sind wir Hotwire. Wir machen Kommunikation. Global, Grenzen überschreitend. Silos? Ohne uns....

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0 0 7

David Beckham asks 'What's Your Why?'

Insurance is rarely something I ever think about. It only really enters my consciousness when I’m about to go on holiday. 

So I ask...

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0 0 17

Why the Silent Movie is Back

We all know the way people consume content has changed. Compelling Content 10 years ago was essentially a well written article, with an...

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0 0 5

Brompton Bicycles Boss Dismisses Threat of Brexit

Brompton Bicycles boss Will Butler-Adams has dismissed concerns over Brexit ("no one has a tiddly skew whiff what's going on") in a...

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0 0 0

Vom Buzzword zum Alltag?

Blättert man einige Exemplare von Marketing-Publikationen der letzten Jahre durch (ja - Print gibt es noch!), fallen einem viele Begriffe...

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0 0 17

Artificial Intelligence: The Future of Advertising?

Marketers and advertisers alike are beginning to tap into AI’s potential as a tool used to improve the effectiveness of campaigns, but...

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0 0 5

How Can We Benefit from a Marketing Conference?

After a quick one hour train ride, I was at Brighton last Friday to visit the BrightonSEO conference for the first time with high hopes...

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3 2 33

You do not have to like Twitter to make use of it

I don't much like Twitter.  This will not surprise my clients - I often tell them this just after saying they should use it to share...

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1 0 20

The future of billboards?

Coca-Cola has installed the world’s first 3D robotic billboard - and it's pretty amazing to watch! 

The project took four years to...

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0 0 8

How to Achieve Marketing & Sales Alignment with Pardot

The holy grail of marketing automation and a struggle for many organisations - you'll truly reap the full benefits of Pardot when you can...

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1 0 23

Could podcasts boost your content marketing?

The first podcast I ever listened to was Serial. The twelve-part series followed a reinvestigation into the 1999 murder of a high school...

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1 0 20

Is the future of English... American?

An abundance of ambiguities, inconsistencies and new creations; the English language is so versatile, it's no wonder it's earned its...

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0 0 20

How to Influence People with Military Grade Intelligence

Next in Passle's event calendar is this fantastic event featuring Dan Connors from Applied Influence Group (AIG), who will be delivering...

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0 1 7

AI isn't here to steal any content marketing jobs

A reassuring article from Marketing Tech which argues that the rising role of AI in content marketing is a positive thing. The main...

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1 0 23

Square millennial, round hole

So apparently I'm a millennial. But so are lots of other people. My 35 year old neighbour, with a wife, 2 kids, a mortgage and a dog -...

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unknownx500 katerha

0 0 29

"Saving the World from Bad LinkedIn Profiles"

Are you spending enough time on your LinkedIn headline? All too often it's simply used to share your current job title - but as we all...

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unknownx500 jojobombardo

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Hear from industry insiders in our new podcast

I've always kinda fancied being a psychologist.

Sitting people down, and getting them to talk through their problems so that I can help...

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2 0 19

Meme or Mee-mee? Gif or Jif? Let's Call the Whole Thing Off

The internet has started to eat itself. Memes are becoming memes - meme-ception, if you will. Gemma Collins is a prime example of this. A...

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B2B buyers - prioritise emotional value

In a world where we're focusing on data in regards to metrics - be they MQL or SQL or SAL etc. - the one thing that we lose site of is...

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1 0 7

Thought Leadership on Thought Leadership. Give, Share, Help.

This is fascinating research on thought leadership content, and how B2B buyers (especially those making technology decisions) are...

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unknownx500 Damian Gadal

0 1 25

Hiring your next salesperson: The key questions to ask & things to look out for during the interview process.

Some lovely insight this morning from Wendy Harris (Dropbox), Jane Oremosu (Thomson Reuters) and Toni Redman (Adobe) and a wonderfully...

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Is Account-Based Marketing (ABM) really something new, or have we been doing it for ages?

I am currently sitting in the conference hall at the Sales Hacker London 2017 watching a panel discussion chaired by Roelof Hengst...

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1 1 4

Timeliness and relevance are the keys to Expert-to-Expert communication: Here's how to do it.

According to the recent Edelman / LinkedIn report on Thought Leadership, 84% of Business Decision-Makers value content forwarded to them...

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Hurricane Force Wins - Using Irma as a PR Opportunity

This is how you turn a weakness into a strength. The article highlighted below, talks about how Tesla enabled extra range for customers...

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unknownx500

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AI is already here: slowly info-flooding our brains into submission!

It's here and they're coming for us and what are we going to do about it...?

Technology and Artificial Intelligence have taken over… It started with the blind consumption of consumerism content that has allowed...…

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2 0 29

Why perfection is the enemy of content writers

It was a common pattern for me at University: I seemed to ace those essays or assignments that I left to the last minute, staying up all...

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1 0 19

Pay some attention to me - PLEASE!

Content is a topic that is endlessly discussed within a busy agency such as ours. It's importance can never be underestimated - it is,...

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0 0 20

So you want to be original? Here’s how

A topic that’s come up a few times this week, since I posted my latest LinkedIn video, is how can I be original in a world full of people...

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0 0 0

Content Writer vs. Copywriter: What's the difference?

The fascinating differences between content writing and copywriting - discover how both can impact your firm's presence.

When it's time to outsource copywriting (or content writing) to bolster your marketing strategy, you need to be clear on one thing:...…

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Cialdini's 6 principles of influence: Liking

A few years ago I worked at a company called Serverside Group. We made the software so that you could customise your payment cards - in...

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0 0 0

Your team's content on LinkedIn Publishing

Your LinkedIn networks are full of high-value connections. Why not create a summary of your team's content as a published article on...

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1 0 10

Maybe B2B marketing can learn from Hollywood and Star Wars

I was just catching up on some reading and stumbled on this article. It's actually quite useful, as we constantly find ourselves...

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0 0 33

Can you tell if there is a Social Media shift happening?

Everyone sees that social media has taken the world by storm. Currently, there are over 1.96 billion social media users in the world, and...

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1 0 23

Hands up - are you bored with GDPR?

How many posts have you seen that have mentioned GDPR in the last 12 months? A lot. Marketers have been inundated with...

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unknownx500 thedescrier

1 1 20

The power of social media

Social media is now the most powerful tool of our time. Whether Twitter, LinkedIn, Facebook or (for my generation) Instagram and...

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The role of Psychology in the Marketing Industry

Understanding key psychological theories and principles is so important for success in many industries. 

Throughout my degree, the link...

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The Invisible Buyer - 60% of the buyer journey is complete before you ever know about it.

Having heard every 'expert' under the sun harp on about how the buyer journey has changed etc., I still had never experienced my 'penny...

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Is your content too clever?

I've been getting into the habit every week of sharing a video to LinkedIn with a simple content tip. I've mostly been covering titles so...

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5 Ways to Benchmark Keyword Strategies!

This article gives an excellent overview of ways to benchmark keyword strategies against the market!

Most of us don’t use soap-boxes or focus on direct mail much today, but getting in front of searchers using Google (or the other search...…

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How Account-Based Marketing fits with Expert-to-Expert Sales

Account-Based Marketing is, at it's core, a reaction of marketers to the increasing ineffectiveness of broader-brushed marketing...

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