0 1 4

3 Top Tips to Start Lead Nurturing

We spend much of our valuable time, money and resources acquiring new leads - whether that's attending events, creating content or...

Read More…
unknownx500

3 0 35

Do podcasts deliver business value?

There are many different content marketing mediums available but the one that has come back into fashion in recent years is podcasts....

Read More…
unknownx500

0 0 15

Whose analytics do you trust?

The walled gardens of different social media networks can make for confusing stories when it comes to metric. As the article below shows,...

Read More…
unknownx500

1 0 4

Germans drive a publishers' revolt (or GDPR)...

It's a relatively well-known that Germany has been at the leading edge of data protection for many years. Culturally, consumers there...

Read More…
unknownx500

1 0 46

Hype me, I'm in a trough...

For those unaware, Gartner has been producing annual 'Hype Cycles' across various vertical markets for many a moon. Each year there is a...

Read More…
unknownx500

3 1 22

Are You Wikiready?

This is a great "how to" piece about getting yourself or your company up on Wikipedia. It is tough love but well worth a quick read if...

Read More…
unknownx500

1 1 31

How knowing your audience really pays off

This is interesting: how a vendor in the B2B tech sector has really taken the time to align content, personas and sales to generate a ...

Read More…
unknownx500

0 0 15

Marketers Must Take Sales Seriously

As the defacto CMO for our global agency, I have responsibility for both our marketing and sales around the world. For that reason, Paul...

Read More…
unknownx500

0 0 1

Google rolls out mobile landing pages assessment tool

A previously announced mobile landing page assessment tool has been rolled out in Google Adwords.

The tool is accessible in the new...

Read More…
unknownx500

2 2 71

The Power of Employees as Social Influencers

Influencer marketing hit the marketing world by storm - where it was initially a strategy deployed by big brands that could afford to...

Read More…
unknownx500

0 0 34

There's nothing 'Aurosa' about this lady beer, folks!

Remember when Bic's 'Pen For Her' received a backlash for being sexist in 2016? Now ladies - and not forgetting the gents - there's a new...

Read More…
unknownx500

0 0 7

To Gate or not to Gate, that is the question!

Gating can be seen as the 'value exchange' of trading information for content. It's a contentious issue amongst marketers, and it's...

Read More…
unknownx500

0 1 14

Getting warmer? Why inbound is key to legal

In a commercial B2B business, where people-buy-people, trusted relationships are at the heart of revenue growth. It isn't warehousing,...

Read More…
unknownx500

1 0 128

Social listening - a difference maker

My colleague David wrote a post a short time ago stating that social selling starts with social listening. The premise being that I can't...

Read More…
unknownx500

1 0 35

Free advertising - too good to be true?

What a few busy weeks it's been here at the Kingpin head office! 

We started the new financial year off in style, celebrating our 20th...

Read More…
unknownx500

0 0 24

Women, champagne & social networks - An innovative example of reciprocity, the power of your network and sharing your expertise.

This is a great article from the HBR which looks into why female champagne salespeople / growers consistently obtained higher returns...

Read More…
unknownx500

3 0 7

Outcome-Based Account Management - an Amazon story

Right off the bat, I have to admit that I have been a big fan of Amazon for the past few years already. Every single time I have had an...

Read More…
unknownx500

0 2 11

The best names for companies

I have often wondered why firms, and particularly professional services firms so often name their firms after their founders. Have they...

Read More…
unknownx500 Neticola

0 1 0

Be niche with your content to stand out

Try to please everyone and you'll please no one. Rachel Lindteigen delivers some solid advice here to focus on your niche rather than...

Read More…
unknownx500

0 0 12

Marketing still not able to prove ROI!

In a recent report by Forrester "45% of those we surveyed admit that they still struggle to attribute program spending to revenue results."

Read More…
unknownx500

0 1 22

Would you swipe right for a new career?

A group of creative interns at Cincinnati digital ad agency Possible put together a Tinder profile - not to get dates, but to widen their...

Read More…
unknownx500

0 0 23

Strip away the corporate brand and what do you have?

While the article I've referenced may just be about packaging and how products look better stripped back, it got me thinking about what...

Read More…
unknownx500

1 0 72

The sound of silence!

It's 8.30 a.m. and the arguments in the office have started.

What are we going to listen to on the radio today?

Our office is loosely split...

Read More…
unknownx500

0 0 2

Automation, Automation, Automation

Pardot is an intuitive tool, but we often find ourselves thinking of several solutions for the same end goal. The key is to use the...

Read More…
unknownx500 firepile

0 0 20

This time, it's personal.

In short, mass marketing is dead or breathing its final death rattle breaths.  The more research & insight I read on this as well as look...

Read More…

2 3 57

Sick of stock photos? Try these options

The link below leads to a rather amusing take-down of the most frequently used types of stock photos in B2B collateral: the chessboard,...

Read More…
unknownx500

0 0 11

Test: Are you a leader?

Test by Marketing Week - takes a few minutes. Do you have the key skills required?

As part of Marketing Week’s exclusive Anatomy of a Leader research we have devised a short test to see if you have the necessary skills...…

Read More…
unknownx500

0 0 7

Why you should stop multi-tasking

That's it - I am just going to concentrate on listening to podcasts on my daily commute. Because it's good for me, say academics at...

Read More…
unknownx500

3 0 57

Don't be a machine - be yourself

Last week we talked a lot with clients and internally here at Passle towers about how we are all getting fed up with robots and machines...

Read More…
unknownx500

2 0 1

11 Ways Social Media Will Evolve In The Future

If I had the chance to study the psychology of HOOMANS in relation to social media, I think I'd jump at it right now. 

I love observing...

Read More…
unknownx500

1 1 6

How to network in 5 easy steps.

Ever been in room full of chattering people none of whom you know? You were probably clutching a warm glass of wine eating all the crisps...

Read More…
unknownx500 ITU Pictures

0 0 19

Cognitive Bias Survival Guide & Key Decision Making

I've recieved some great content on Cognitive Bias which is easily digestible and enjoyable to read. 

Apparently, the writer was inspired...

Read More…
unknownx500

As a free user, you can follow Passle and like posts.

To repost this post to your own Passle blog, you will need to upgrade your account.

For plans and pricing, please contact our sales team at sales@passle.net

Repost successful!

View the repost

Repost successful!

Your repost is currently a draft. Review your repost and request approval.

Something went wrong whilst reposting - please try again.

Sorry - this is not an option. This post already exists in the Passle you have selected.

Try reposting to another Passle.