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Social listening - a difference maker

My colleague David wrote a post a short time ago stating that social selling starts with social listening. The premise being that I can't...

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Getting warmer? Why inbound is key to legal

In a commercial B2B business, where people-buy-people, trusted relationships are at the heart of revenue growth. It isn't warehousing,...

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Free Advertising, too good to be true?

What a few busy weeks it has been here at the Kingpin head office! 

We started the new financial year off in style, celebrating our 20th...

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Be niche with your content to stand out

Try to please everyone and you'll please no one. Rachel Lindteigen delivers some solid advice here to focus on your niche rather than...

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Women, champagne & social networks - An innovative example of reciprocity, the power of your network and sharing your expertise.

This is a great article from the HBR which looks into why female champagne salespeople / growers consistently obtained higher returns...

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Outcome-Based Account Management - an Amazon story

Right off the bat, I have to admit that I have been a big fan of Amazon for the past few years already. Every single time I have had an...

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The best names for companies

I have often wondered why firms, and particularly professional services firms so often name their firms after their founders. Have they...

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Marketing still not able to prove ROI!

In a recent report by Forrester "45% of those we surveyed admit that they still struggle to attribute program spending to revenue results."

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Would you swipe right for a new career?

A group of creative interns at Cincinnati digital ad agency Possible put together a Tinder profile - not to get dates, but to widen their...

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Strip away the corporate brand and what do you have?

While the article I've referenced may just be about packaging and how products look better stripped back, it got me thinking about what...

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The sound of silence!

It's 8.30 a.m. and the arguments in the office have started.

What are we going to listen to on the radio today?

Our office is loosely split...

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This time, it's personal.

In short, mass marketing is dead or breathing its final death rattle breaths.  The more research & insight I read on this as well as look...

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Sick of stock photos? Try these options

The link below leads to a rather amusing take-down of the most frequently used types of stock photos in B2B collateral: the chessboard,...

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Test: Are you a leader?

Test by Marketing Week - takes a few minutes. Do you have the key skills required?

As part of Marketing Week’s exclusive Anatomy of a Leader research we have devised a short test to see if you have the necessary skills...…

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Why you should stop multi-tasking

That's it - I am just going to concentrate on listening to podcasts on my daily commute. Because it's good for me, say academics at...

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Don't be a machine - be yourself

Last week we talked a lot with clients and internally here at Passle towers about how we are all getting fed up with robots and machines...

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11 Ways Social Media Will Evolve In The Future

If I had the chance to study the psychology of HOOMANS in relation to social media, I think I'd jump at it right now. 

I love observing...

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How to network in 5 easy steps.

Ever been in room full of chattering people none of whom you know? You were probably clutching a warm glass of wine eating all the crisps...

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Cognitive Bias Survival Guide & Key Decision Making

I've recieved some great content on Cognitive Bias which is easily digestible and enjoyable to read. 

Apparently, the writer was inspired...

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