0 1 8

3 Top Tips to Start Lead Nurturing

We spend much of our valuable time, money and resources acquiring new leads - whether that's attending events, creating content or...

Read More…
unknownx500

3 0 35

Do podcasts deliver business value?

There are many different content marketing mediums available but the one that has come back into fashion in recent years is podcasts....

Read More…
unknownx500

3 0 44

7 Tech Trends That Will Shake Up Content Marketing in 2018

Content marketing is by no means a new concept but it is one that is due for a major face lift with the rise of models such as ABM and...

Read More…
unknownx500

0 0 15

Whose analytics do you trust?

The walled gardens of different social media networks can make for confusing stories when it comes to metric. As the article below shows,...

Read More…
unknownx500

0 1 18

The rules for SEO have evolved and so should you

Search queries are getting longer and more conversational, which means that if you are still relying on keywords alone, it's time for a...

Read More…
unknownx500 theps.net

1 0 4

Germans drive a publishers' revolt (or GDPR)...

It's a relatively well-known that Germany has been at the leading edge of data protection for many years. Culturally, consumers there...

Read More…
unknownx500

1 0 46

Hype me, I'm in a trough...

For those unaware, Gartner has been producing annual 'Hype Cycles' across various vertical markets for many a moon. Each year there is a...

Read More…
unknownx500

3 1 25

Are You Wikiready?

This is a great "how to" piece about getting yourself or your company up on Wikipedia. It is tough love but well worth a quick read if...

Read More…
unknownx500

1 1 32

How knowing your audience really pays off

This is interesting: how a vendor in the B2B tech sector has really taken the time to align content, personas and sales to generate a ...

Read More…
unknownx500

0 0 15

Marketers Must Take Sales Seriously

As the defacto CMO for our global agency, I have responsibility for both our marketing and sales around the world. For that reason, Paul...

Read More…
unknownx500

0 0 1

Google rolls out mobile landing pages assessment tool

A previously announced mobile landing page assessment tool has been rolled out in Google Adwords.

The tool is accessible in the new...

Read More…
unknownx500

1 1 27

Content Marketing rated as top Marketing priority in APAC

A very interesting read to see the varying marketing priorities globally. We've seen a huge rise in emphasis on content marketing with...

Read More…
unknownx500

2 2 73

The Power of Employees as Social Influencers

Influencer marketing hit the marketing world by storm - where it was initially a strategy deployed by big brands that could afford to...

Read More…
unknownx500

0 0 34

There's nothing 'Aurosa' about this lady beer, folks!

Remember when Bic's 'Pen For Her' received a backlash for being sexist in 2016? Now ladies - and not forgetting the gents - there's a new...

Read More…
unknownx500

0 0 7

To Gate or not to Gate, that is the question!

Gating can be seen as the 'value exchange' of trading information for content. It's a contentious issue amongst marketers, and it's...

Read More…
unknownx500

0 1 17

Getting warmer? Why inbound is key to legal

In a commercial B2B business, where people-buy-people, trusted relationships are at the heart of revenue growth. It isn't warehousing,...

Read More…
unknownx500

3 1 51

'To be genuine it needs to be triggered by a thought': 5 Questions for Paolo Cuomo

Paolo Cuomo co-founded InsTech London in 2015, and is currently a Principal at the Boston Consulting Group. He was recently shortlisted...

Read More…
unknownx500

1 0 239

Social listening - a difference maker

My colleague David wrote a post a short time ago stating that social selling starts with social listening. The premise being that I can't...

Read More…
unknownx500

1 0 35

Free advertising - too good to be true?

What a few busy weeks it's been here at the Kingpin head office! 

We started the new financial year off in style, celebrating our 20th...

Read More…
unknownx500

0 0 24

Women, champagne & social networks - An innovative example of reciprocity, the power of your network and sharing your expertise.

This is a great article from the HBR which looks into why female champagne salespeople / growers consistently obtained higher returns...

Read More…
unknownx500

3 0 7

Outcome-Based Account Management - an Amazon story

Right off the bat, I have to admit that I have been a big fan of Amazon for the past few years already. Every single time I have had an...

Read More…
unknownx500

0 2 11

The best names for companies

I have often wondered why firms, and particularly professional services firms so often name their firms after their founders. Have they...

Read More…
unknownx500 Neticola

0 1 0

Be niche with your content to stand out

Try to please everyone and you'll please no one. Rachel Lindteigen delivers some solid advice here to focus on your niche rather than...

Read More…
unknownx500

1 0 28

Stop thinking newsletters are a marketing thing.. They are central to Business Development!

To me, newsletters are marmite. When they are full of information that is relevant to me about things I care about, I love them. When...

Read More…
unknownx500 greggoconnell

1 1 58

2 Ways To Map A Target Account Using Twitter and LinkedIn

When working on an account it is vital to understand who the key influencers are so you can spend your time carefully. It is often the...

Read More…
unknownx500

0 0 12

Marketing still not able to prove ROI!

In a recent report by Forrester "45% of those we surveyed admit that they still struggle to attribute program spending to revenue results."

Read More…
unknownx500

0 1 22

Would you swipe right for a new career?

A group of creative interns at Cincinnati digital ad agency Possible put together a Tinder profile - not to get dates, but to widen their...

Read More…
unknownx500

0 0 11

What is the best marketing team structure to survive 2017?

Marketing can't really be seen as a single discipline any longer, and it is now virtually impossible for one individual to be capable of...

Read More…
unknownx500 KOREA.NET - Official page of the Republic of Korea

1 1 10

Is there such thing as the world's ugliest colour?

Wow, the power of colour. It has been well-documented that it has the potential to produce strong emotive response.

And this is exploited...

Read More…
unknownx500

0 0 0

Search has changed. Here's how you content needs to evolve.

As the way people use search engines changes and becomes more conversational, so must your content. Appeal to the language that people...

Read More…
unknownx500

2 3 52

50% of key decision-makers spend at least 1 hour per week viewing your content: What do they want to read?

The recent Edelman/LinkedIn report on The Impact of Thought Leadership on Demand Generation surveyed 1,300 business execs and asked them...

Read More…
unknownx500

1 0 24

Fake grass and fake advertising - an influencing conundrum

OMG. LOL. SELFIE. Thanks to the internet, new words are constantly emerging and being added to the Oxford English Dictionary at an...

Read More…
unknownx500

0 0 23

Strip away the corporate brand and what do you have?

While the article I've referenced may just be about packaging and how products look better stripped back, it got me thinking about what...

Read More…
unknownx500

1 0 77

The sound of silence!

It's 8.30 a.m. and the arguments in the office have started.

What are we going to listen to on the radio today?

Our office is loosely split...

Read More…
unknownx500

2 0 7

Is it possible to achieve a perfect customer experience? And how much does it really matter?

It’s personal. It’s emotional. It's multi-dimensional.

And it should be.

Getting a product to the shelf or bringing a service to a...

Read More…
unknownx500

0 0 2

Automation, Automation, Automation

Pardot is an intuitive tool, but we often find ourselves thinking of several solutions for the same end goal. The key is to use the...

Read More…
unknownx500 firepile

4 0 22

What if they find me out?

I was in the middle of doing my Masters degree at the University of Aberdeen when I received an invitation to attend a one-day workshop...

Read More…
unknownx500

0 0 20

This time, it's personal.

In short, mass marketing is dead or breathing its final death rattle breaths.  The more research & insight I read on this as well as look...

Read More…

2 3 57

Sick of stock photos? Try these options

The link below leads to a rather amusing take-down of the most frequently used types of stock photos in B2B collateral: the chessboard,...

Read More…
unknownx500

0 0 43

IT Buyers have changed: 47% of B2B decision makers trust employees over a brand’s marketing department.

In an industry where most companies have comparable offering (just take a look at Gartner's Magic Quadrant), the key differentiating...

Read More…
unknownx500

2 1 73

How to sell Professional Services? Harvard Business Review's 1966 advice still holds true today

This HBR article from 1966 is the first I have ever seen to have really analysed the psychology and processes behind the purchase of...

Read More…
unknownx500 familymwr

2 1 137

Bringing your whole self to work: 3 inspiring stories of creatives who make it work

The phrase ‘bringing your whole self to work’ is a phrase I hear often and which seems to resonate with a wide variety of people. I am...

Read More…
unknownx500

0 0 11

Test: Are you a leader?

Test by Marketing Week - takes a few minutes. Do you have the key skills required?

As part of Marketing Week’s exclusive Anatomy of a Leader research we have devised a short test to see if you have the necessary skills...…

Read More…
unknownx500

2 2 41

What UK Lawyers can Learn from their US Counterparts

I’ve just finished watching the latest season of Better Call Saul.  It’s really good, I definitely recommend watching. 

For many outside...

Read More…

0 0 3

Google will reportedly launch a Snapchat Discover competitor It's reportedly called STAMP, which s

Linking both stories and AMP I think is a great idea, however I am curious to know how paid for content will compete against organic...

Read More…
unknownx500

1 0 23

How not to write a cold call email!

Last week I got an email from what I thought was a friend....they shared the same name!

Reader, I opened it!

Here is what it said...see how...

Read More…
unknownx500 Internet Archive Book Images

1 0 39

Time motivates more than money

Earlier this year, Dr Claire El Mouden spoke at Passle's Hero Academy about gamification, habit creation and KPIs. She presented some...

Read More…

0 0 7

Why you should stop multi-tasking

That's it - I am just going to concentrate on listening to podcasts on my daily commute. Because it's good for me, say academics at...

Read More…
unknownx500

3 0 57

Don't be a machine - be yourself

Last week we talked a lot with clients and internally here at Passle towers about how we are all getting fed up with robots and machines...

Read More…
unknownx500

2 0 1

11 Ways Social Media Will Evolve In The Future

If I had the chance to study the psychology of HOOMANS in relation to social media, I think I'd jump at it right now. 

I love observing...

Read More…
unknownx500

0 0 0

Thought leadership for B2B manufacturers

This is a great article, and it is refreshing to see an article extolling businesses to create some strong and distinctive ideas, rather...

Read More…
unknownx500

1 0 8

Great ideas not recycled content the key to thought leadership

One of my pet hates is the term "thought leadership" being applied to any old bit of content... ideas need to involve a bit of thought...

Read More…
unknownx500

0 0 5

Have you shot your reputation in the foot?

VW the glory blue chip brand of the middle-classes saw its share price slaughtered and its car sales decimated as a result of its...

Read More…
unknownx500 pedrosimoes7

0 0 7

Guess who has come top of the UK brand ranking....again?

John Lewis of course! Slightly surprised that Amazon in in 5th place but then I am an Amazon girl.

So many companies long for the brand...

Read More…
unknownx500

1 3 167

10 tools to measure and grow your personal brand online.

Demonstrating what you know online is an excellent vehicle to position domain expertise.  Dr. Robert Cialdini (Prof. Psychology and...

Read More…
unknownx500

0 0 19

Professional Services Needs Visible Experts - 7 Ways Thought Leadership Drives Bottom Line Growth

The UK has voted 3 times over the past couple of years for one thing or another and it meant we've had non-stop political chat throughout...

Read More…
unknownx500

0 0 1k

When a picture isn't worth a 1,000 words: LinkedIn penalises image previews on posts

Thanks to Theo Smith's post I've seen a massive increase in views, clicks, likes and comments on posts I've shared on LinkedIn. How? I've...

Read More…
unknownx500

1 1 7

How to network in 5 easy steps.

Ever been in room full of chattering people none of whom you know? You were probably clutching a warm glass of wine eating all the crisps...

Read More…
unknownx500 ITU Pictures

0 0 19

Cognitive Bias Survival Guide & Key Decision Making

I've recieved some great content on Cognitive Bias which is easily digestible and enjoyable to read. 

Apparently, the writer was inspired...

Read More…
unknownx500

1 0 12

Why I don’t like list blogs - and 5 reasons why I should

List posts can be effective but, in my humble opinion, I think they can also be an excuse for lazy content writing, allowing for...

Read More…
unknownx500

As a free user, you can follow Passle and like posts.

To repost this post to your own Passle blog, you will need to upgrade your account.

For plans and pricing, please contact our sales team at sales@passle.net

Repost successful!

View the repost

Repost successful!

Your repost is currently a draft. Review your repost and request approval.

Something went wrong whilst reposting - please try again.

Sorry - this is not an option. This post already exists in the Passle you have selected.

Try reposting to another Passle.