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Whose analytics do you trust?

The walled gardens of different social media networks can make for confusing stories when it comes to metric. As the article below shows,...

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Hype me, I'm in a trough...

For those unaware, Gartner has been producing annual 'Hype Cycles' across various vertical markets for many a moon. Each year there is a...

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Are You Wikiready?

This is a great "how to" piece about getting yourself or your company up on Wikipedia. It is tough love but well worth a quick read if...

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Marketers Must Take Sales Seriously

As the defacto CMO for our global agency, I have responsibility for both our marketing and sales around the world. For that reason, Paul...

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Getting warmer? Why inbound is key to legal

In a commercial B2B business, where people-buy-people, trusted relationships are at the heart of revenue growth. It isn't warehousing,...

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Marketing still not able to prove ROI!

In a recent report by Forrester "45% of those we surveyed admit that they still struggle to attribute program spending to revenue results."

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Would you swipe right for a new career?

A group of creative interns at Cincinnati digital ad agency Possible put together a Tinder profile - not to get dates, but to widen their...

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The sound of silence!

It's 8.30 a.m. and the arguments in the office have started.

What are we going to listen to on the radio today?

Our office is loosely split...

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This time, it's personal.

In short, mass marketing is dead or breathing its final death rattle breaths.  The more research & insight I read on this as well as look...

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Test: Are you a leader?

Test by Marketing Week - takes a few minutes. Do you have the key skills required?

As part of Marketing Week’s exclusive Anatomy of a Leader research we have devised a short test to see if you have the necessary skills...…

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Why you should stop multi-tasking

That's it - I am just going to concentrate on listening to podcasts on my daily commute. Because it's good for me, say academics at...

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11 Ways Social Media Will Evolve In The Future

If I had the chance to study the psychology of HOOMANS in relation to social media, I think I'd jump at it right now. 

I love observing...

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