2 0 42

Creating a habit the easy way

When I was younger and picky with food, my mother would always say "you have to eat something 20 times before you like it". That seemed...

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Who should be selling your firm's legal services?

Lawyers have a funny relationship with the word 'sales'. They like the business that comes in as a result of sales, but they're not too...

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Why it's important to have a content plan

We looked at the relative success of our authors, comparing those that we know to have a plan with those that we do not know about. 

What...

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The age of the ever-wanting consumer

Ever spent weeks complaining about a feature you wished a product had, only to realise (thanks to a snarky colleague) it existed the...

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2 0 38

The Science of Persuasion [video]

If you are in the business of creating a trusting relationship with your customers, then please do take 10 minutes to watch this...

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0 0 26

Millennials are not all the same

I enjoy commentary from Marketing Week's Mark Ritson because of how he can divide readers. He didn't disappoint this week with a piece on...

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0 1 10

Where is the starting point for social media video?

If you’ve read about the merits of online video and are ready to fold it into your marketing strategy, where on earth do you begin!?

Well,...

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Encourage 'masters' to create more content.

I just love this wonderful ranty, sweary post on Reddit "Content Marketing is Broken". 

To summarise, there is so much non-expert,...

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3 0 12

No, I don't want your guest post

If you work in marketing, chances are, you get dozens of requests every week (if not day!) from people asking to guest post on your...

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0 0 38

Moneysupermarket fined for ignoring email opt-outs

Whether you've started to prepare for next year's GDPR (General Data Protection Regulation) or not, it's worth remembering how important...

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5 things you may not know about GDPR

25th May 2018. Write this date in your diary and circle it in red pen! This is the date that EU GDPR will come into force and all...

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0 0 14

Jordan Spieth - Master the rules, master the game!

Jordan Spieth is well on his way to being one of golf's all time greats. With 3 majors under his belt and a stint at the No.1 spot, his...

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0 3 27

SEO in 2017 - The 80/20 framework

A very interesting post from the Marketo blog on how companies wishing to improve their online visibility should be aiming to boost...

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LinkedIn announces Native Video

LinkedIn are adding video as a media type to their network. With additional information about who watched the videos and for how long. 

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Audience insight creates the ‘right’ content

In a content-cluttered world, where the majority of collateral we produce and promote is being ignored, there's even more emphasis to...

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Theo’s view of your Social Media presence; who cares if you have a great product...

Theo’s view of your Social Media presence; who cares if you have a great product, where’s your future Talent?

So you’re a cool company, you’ve amassed a great following, people know what you do, but heck they haven’t got a clue who you are. ...…

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The Only Mobile Marketing Metrics that Matter

Selligent Coverage on PerformanceIn.com

There are four key metrics that should be priorities to assess campaign success. Marketing Data-Driven Marketing Mobile marketing...…

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1 1 16

5 tips to advance your career

Our global recruitment business gives us great insights into developments and trends in the digital industry. Here are some key points...

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Top 3 AI Tools for B2B Marketing

Artificial Intelligence is an ever-growing market, and it's easy to focus on the doomsday stories around it. However, some AI can...

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4 1 21

The surprising similarities between Nike and Passle

This post is the transcript of a podcast about the birth of Nike. Whilst there are few business similarities between a sports shoe...

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3 1 22

Country specific content needed

It is pretty common that we as PR consultants receive German translations of English-language PR content with the expectation to use it...

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GDPR - 11 things to do

As a follow up to my GDPR post last week do check out this video put together by law firm Lewis Silkin. I love a list and this a nice...

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1 0 233

My boss punched me in the face yesterday...

I'm sat at my desk in the office this morning still coming to terms with what happened yesterday. My forehead is painful, my nose doesn't...

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Marketers need to learn how to use Martech Tools

The fundamental element of every successful content strategy is being able to create relevant, outstanding and informative content. But...

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The 4 Business Trends to Look Out for This Year

Every year new business trends emerge and 2017 is no different. We see certain areas of business really explode into something...

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To Vlog or Not to Vlog

So, if you’re thinking about delving in to the world of vlogging and want to know where to start, marketing expert Helen Cox has put...

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Shapr - the Professional networking Tinder

"MEET INSPIRING PEOPLE, SHAPE YOUR LIFE! Swipe for 1 minute each day and make the connections you didn't expect."

Shapr is a mobile-first...

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Demand for Marketing Vacancies on the Increase

According to the APSCO Marketing Trends Report Marketing vacancies are on the up increasing by 6.9% over the past 12 months. Also within...

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What's the point of branding?

Inkspiller sets out a perfect case for branding in the humorous article here. 

In a heartwarming piece of storytelling, she reminds us...

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The Major Caveat with Employee Advocacy

Employee advocacy is undeniably powerful. And so it should be. Humans are social by their very nature, and by virtue of this, they amass...

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15 headlines that will make you want to cry

Headline writing is an art.  Even today, PRs and journalists recall fondly some of the greats (and The Sun wins hands down) - 'Up Yours...

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Honesty is No.1 trait for brands on Social Media

Here at Passle Towers, we love to crash on endlessly about the paramount importance of "authenticity" and "trust" in your communications. 

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Don't ignore content!

We all continue to actively consume content. Don't ignore content marketing, an effective and easy way to engage your audience! 

WHY CONTENT MARKETING IS (STILL) SO IMPORTANT

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Reason # 45 - Why I love recruitment. Candidates!

Ok – so my love of candidates could be higher considering how darn important they are to my job and the existence of the recruitment...

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