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Nobody cares about your brand. So what should you do?

Who are you anyway… interrupting my twitter feed or clogging up my inbox? You sound like a robot, blasting out all that meaningless...

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Creating a habit the easy way

When I was younger and picky with food, my mother would always say "you have to eat something 20 times before you like it". That seemed...

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Who should be selling your firm's legal services?

Lawyers have a funny relationship with the word 'sales'. They like the business that comes in as a result of sales, but they're not too...

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1 0 30

Why it's important to have a content plan

We looked at the relative success of our authors, comparing those that we know to have a plan with those that we do not know about. 

What...

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0 0 26

The age of the ever-wanting consumer

Ever spent weeks complaining about a feature you wished a product had, only to realise (thanks to a snarky colleague) it existed the...

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The Science of Persuasion [video]

If you are in the business of creating a trusting relationship with your customers, then please do take 10 minutes to watch this...

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Recruiting Graduates Via Social Media – 4 Easy Steps

Using social media to recruit graduates is focused around building a graduate community by providing enticing, rich content which...

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0 0 26

Millennials are not all the same

I enjoy commentary from Marketing Week's Mark Ritson because of how he can divide readers. He didn't disappoint this week with a piece on...

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0 1 10

Where is the starting point for social media video?

If you’ve read about the merits of online video and are ready to fold it into your marketing strategy, where on earth do you begin!?

Well,...

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0 0 14

Encourage 'masters' to create more content.

I just love this wonderful ranty, sweary post on Reddit "Content Marketing is Broken". 

To summarise, there is so much non-expert,...

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1 0 8

Business jargon: no one should ever say 'Action that solve'!

Warning: I am about to rant:

I dislike (really dislike) jargon.  Some examples:

  • If you don't build a moat you will be digging your own...
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1 0 34

What Disney can teach us about connecting with consumers

1. Ask your audience what they want

Don't assume you know your customers and that you have all the answers. Disney took the time to survey...

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No, I don't want your guest post

If you work in marketing, chances are, you get dozens of requests every week (if not day!) from people asking to guest post on your...

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The Era of CMO Activism

We are in a new era where CMOs must take stands for the causes they believe in. CMOs have become the face of a brand and the go-to for...

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Moneysupermarket fined for ignoring email opt-outs

Whether you've started to prepare for next year's GDPR (General Data Protection Regulation) or not, it's worth remembering how important...

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Social Media Guidelines: "Tweet unto others as you would have them tweet unto you"

Social media guidelines for employees can be a contentious issue. While a cultural shift in behaviour means that fewer companies are...

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5 things you may not know about GDPR

25th May 2018. Write this date in your diary and circle it in red pen! This is the date that EU GDPR will come into force and all...

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0 0 10

This is my brand....don't you dare fiddle with it!

" I don't really care what local marketing managers do to roll out their plans. But fiddle about with the brand equity and they are dead"...

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Jordan Spieth - Master the rules, master the game!

Jordan Spieth is well on his way to being one of golf's all time greats. With 3 majors under his belt and a stint at the No.1 spot, his...

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0 3 27

SEO in 2017 - The 80/20 framework

A very interesting post from the Marketo blog on how companies wishing to improve their online visibility should be aiming to boost...

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LinkedIn announces Native Video

LinkedIn are adding video as a media type to their network. With additional information about who watched the videos and for how long. 

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0 0 4

Audience insight creates the ‘right’ content

In a content-cluttered world, where the majority of collateral we produce and promote is being ignored, there's even more emphasis to...

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0 0 1

Get out of the 'lead magnet' mindset and focus on value exchange

A recent conversation with a customer about quality content has stuck in my head, most precisely the usage of the phrase "value exchange".

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Theo’s view of your Social Media presence; who cares if you have a great product...

Theo’s view of your Social Media presence; who cares if you have a great product, where’s your future Talent?

So you’re a cool company, you’ve amassed a great following, people know what you do, but heck they haven’t got a clue who you are. ...…

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How can you use Passle to maximise opportunities at events?

Here at Passle, we attend events regularly, and we’ve developed a bit of a strategy when it comes to using blogging and social media to...

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The Only Mobile Marketing Metrics that Matter

Selligent Coverage on PerformanceIn.com

There are four key metrics that should be priorities to assess campaign success. Marketing Data-Driven Marketing Mobile marketing...…

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5 tips to advance your career

Our global recruitment business gives us great insights into developments and trends in the digital industry. Here are some key points...

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Top 3 AI Tools for B2B Marketing

Artificial Intelligence is an ever-growing market, and it's easy to focus on the doomsday stories around it. However, some AI can...

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Twitter is not a solution if your product or service is flawed

Last week, a 15-year-old intern, Eddie, created a viral Twitter frenzy when he managed Southern Rail's social media account. 

Using the...

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1 0 24

Get 10x more views on Linkedin posts as it prioritises original content without images!

Linkedin is prioritising original posts over those with links and specifically with images. You'll achieve around 10x more views if you...

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The surprising similarities between Nike and Passle

This post is the transcript of a podcast about the birth of Nike. Whilst there are few business similarities between a sports shoe...

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3 1 22

Country specific content needed

It is pretty common that we as PR consultants receive German translations of English-language PR content with the expectation to use it...

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1 0 21

Employee advocacy is so much more than just an ego-boost.

Kudos and praise are central to many day-to-day activities, whether at work or play. They are built into everyday life, from apps like...

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1 0 30

GDPR - 11 things to do

As a follow up to my GDPR post last week do check out this video put together by law firm Lewis Silkin. I love a list and this a nice...

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0 0 13

Sneak preview of my 7 steps to a great social media marketing plan

1.Set some social media SMART objectives. 

2.Complete a social audit of your company and a select group of competitors. 

3.Create a social...

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My boss punched me in the face yesterday...

I'm sat at my desk in the office this morning still coming to terms with what happened yesterday. My forehead is painful, my nose doesn't...

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Marketers need to learn how to use Martech Tools

The fundamental element of every successful content strategy is being able to create relevant, outstanding and informative content. But...

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Blockchain. Will it affect how we market stuff?

Last week my sister told me that the German  consumer had decided to boycott eggs from a leading discount chain. Why? Because an...

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Is M&S destined for the great supermarket in the sky?

Once it was thought the management team of M&S could run the country better than the current government. Once it was the brand that all...

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The 4 Business Trends to Look Out for This Year

Every year new business trends emerge and 2017 is no different. We see certain areas of business really explode into something...

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Cialdini's 6 principles of influence: Reciprocity

A couple of years ago I went to a talk by Paul Smith, Chairman of Eversheds, who ran through his business development techniques.  As...

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Law Firms and Technology are Coming Together

When we launched our startup a few years ago one of the first markets we targeted was the legal industry.  The targeting of law firms...

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0 0 8

Is it time to start creating an SMS marketing strategy?

When it comes to text messages from businesses, I'm not so keen to opt-in. With notifications popping up on my phone already from the...

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0 0 4

To Vlog or Not to Vlog

So, if you’re thinking about delving in to the world of vlogging and want to know where to start, marketing expert Helen Cox has put...

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9 things Shopper Marketers Want Brand Managers to know...

I came across this article today that puts a really interesting and personal view on the relationship between shopper marketing teams and...

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Shapr - the Professional networking Tinder

"MEET INSPIRING PEOPLE, SHAPE YOUR LIFE! Swipe for 1 minute each day and make the connections you didn't expect."

Shapr is a mobile-first...

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Account-based marketing - or as we call it 'marketing to clients'

Content marketing is now yesterday's marketing buzzword. Today, the phrase on every savvy marketers' lips is 'account based marketing'.  

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Demand for Marketing Vacancies on the Increase

According to the APSCO Marketing Trends Report Marketing vacancies are on the up increasing by 6.9% over the past 12 months. Also within...

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What's the point of branding?

Inkspiller sets out a perfect case for branding in the humorous article here. 

In a heartwarming piece of storytelling, she reminds us...

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The Major Caveat with Employee Advocacy

Employee advocacy is undeniably powerful. And so it should be. Humans are social by their very nature, and by virtue of this, they amass...

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15 headlines that will make you want to cry

Headline writing is an art.  Even today, PRs and journalists recall fondly some of the greats (and The Sun wins hands down) - 'Up Yours...

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B2B Marketing on a Budget: How to Succeed as a Small Business

B2B marketing is expensive, right? Well, not always. There are ways to use the tools and resources around you to create some exceptional...

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Honesty is No.1 trait for brands on Social Media

Here at Passle Towers, we love to crash on endlessly about the paramount importance of "authenticity" and "trust" in your communications. 

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Are you the villain of your own B2B marketing story?

Once upon a time, there was a Business Development Manager who wanted to make sure his kingdom was widely known across the world. He...

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0 0 0

Don't ignore content!

We all continue to actively consume content. Don't ignore content marketing, an effective and easy way to engage your audience! 

WHY CONTENT MARKETING IS (STILL) SO IMPORTANT

unknownx500

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How Would You Market The British Athletics Championships?

Credit to former athletes speaking out on this topic. As I tuned in to watch my friends attempting to make GB selection it was a shame to...

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0 0 22

28 Cold Email Tips Backed by Digital Marketing Experts

I tend to be more on the receiving end of cold emails than a sender of them, but even so, I found the below article insightful. It...

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Stuck in a rut on social media? Here are some fresh ideas

Lucia Powell from Quuu shares in the linked article below some great tips to shake up your social media output while still staying true...

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Reason # 45 - Why I love recruitment. Candidates!

Ok – so my love of candidates could be higher considering how darn important they are to my job and the existence of the recruitment...

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