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Creating a habit the easy way

When I was younger and picky with food, my mother would always say "you have to eat something 20 times before you like it". That seemed...

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The age of the ever-wanting consumer

Ever spent weeks complaining about a feature you wished a product had, only to realise (thanks to a snarky colleague) it existed the...

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The Science of Persuasion [video]

If you are in the business of creating a trusting relationship with your customers, then please do take 10 minutes to watch this...

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Millennials are not all the same

I enjoy commentary from Marketing Week's Mark Ritson because of how he can divide readers. He didn't disappoint this week with a piece on...

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Where is the starting point for social media video?

If you’ve read about the merits of online video and are ready to fold it into your marketing strategy, where on earth do you begin!?

Well,...

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No, I don't want your guest post

If you work in marketing, chances are, you get dozens of requests every week (if not day!) from people asking to guest post on your...

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Moneysupermarket fined for ignoring email opt-outs

Whether you've started to prepare for next year's GDPR (General Data Protection Regulation) or not, it's worth remembering how important...

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LinkedIn announces Native Video

LinkedIn are adding video as a media type to their network. With additional information about who watched the videos and for how long. 

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Theo’s view of your Social Media presence; who cares if you have a great product...

Theo’s view of your Social Media presence; who cares if you have a great product, where’s your future Talent?

So you’re a cool company, you’ve amassed a great following, people know what you do, but heck they haven’t got a clue who you are. ...…

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Country specific content needed

It is pretty common that we as PR consultants receive German translations of English-language PR content with the expectation to use it...

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To Vlog or Not to Vlog

So, if you’re thinking about delving in to the world of vlogging and want to know where to start, marketing expert Helen Cox has put...

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What's the point of branding?

Inkspiller sets out a perfect case for branding in the humorous article here. 

In a heartwarming piece of storytelling, she reminds us...

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Don't ignore content!

We all continue to actively consume content. Don't ignore content marketing, an effective and easy way to engage your audience! 

WHY CONTENT MARKETING IS (STILL) SO IMPORTANT

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