3 0 4

We are Legion, We are [Insert Company Name]

Big professional services firms are serious, startups are relaxed. The former use big words, the latter say 'Hey' and 'Awesome' a lot. 

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Automation Rules Now Have Repeat Rule Functionality

Pardot have just released a really great feature which takes the humble Automation Rule and gives it superpowers. In my opinion anyway. 

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Dead in the Water: The Need for Innovation

My colleague James will be somewhat frustrated that I've beat him to an article about his beloved sport of sailing, and furthermore that...

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A little praise, really does go a long way!

The benefits of giving praise, range far and wide and send out nothing but positive energy in my experience. 

Being a family man I can...

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SEO isn't all about Google's "algorithm"

The EU has hit Google with a whopping fine for abusing its search dominance and promoting Google's other businesses in favour of...

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The Power of Onboarding Well

Excited that we in A&M Global Corporate Marketing have started to implement a formal onboarding program for all our new hires. Making...

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Doing LinkedIn wrong? Apparently so.

An interesting opinion from the founder of LinkedIn and one which can be called into question. In short, he says that we should only...

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3 steps to help you write more frequently

There seemed to be two types of student at my university. The wafflers and the pen-phobes. 

When faced with a 2,000 word essay, I would...

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Takeaways from the 2017 Digital Day Out!

Last week I went with a couple of colleagues to the Marketing Association’s annual ‘Digital Day Out’, and it was a full day of...

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Turning A Compliancy Conundrum into Consumer-First Marketing - Why GDPR Represents an Opportunity - by Christopher Baldwin, Selligent

Selligent coverage on DMA.org.uk

The EU’s updated General Data Protection Regulations will come into effect May 2018, and its implications for marketers promises to be...…

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Why CMOs never last

CMOs have the highest turnover in the C-suite – find out why in this insightful article.

The results reveal that 80% of CEOs don’t trust or are unimpressed with their CMOs. (In comparison, just 10% of the same CEOs feel that...…

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7 Very Useful Content Marketing Tips...

If you have already been thinking about starting your own business, or already well underway and haven't thought, how can I make my...

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Buzzkill: Marketers' Least Favourite Buzzwords

Language is a fascinating thing that, in any living language, continues to develop, and be tinkered with. The word 'Nice' for instance,...

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I Saw This And Thought Of You...

We are presently rolling out ISTATOY™ - our new sales-focused demand generation tool. 

One aspect of this process is that it makes it very...

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Are you Snapchatting your way to success?

The world is going digital, it’s a fact, but when I read this article, I was surprised at the thought of resume’s becoming your Snapchat...

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How IFAs & Financial Advisers Can Attract High End Clients Through Seminars, Workshops & Retreats - A Proven Formula For Success

It was a great lesson for me to learn, but it took a soaking on a wet and windy February morning in London to discover just how powerful...

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Link Building: Separating the Good from the Bad

Link building is still a very much relevant player in SEO, we all know that we need links to gain rankings let alone rank well. 

However,...

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0 0 22

Theo’s view of Politics… that Business is Politics

With all the excitement, mayhem and debate over the last month we finally have a decision, of sorts! So only recently I have written...…

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#PRFest and the importance of being honest

One of the core skills one learns as a middle-class Surrey dwelling white male is the 'spurious smile'. 

It's a smile frequently deployed...

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1 0 42

What makes someone trustworthy?

We're one week on from the election, I must say I agree with the below opinion that personalities were critical in the unexpected result.

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1 0 24

More Brands Are Joining The Chatbot Revolution

This week, TFL unveiled their very own TravelBot dedicated to answering travel-related queries on social media, using Facebook Messenger...

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Convert your Content

Useful tips to ensure that the content is not only read but converts

creating content that converts can be a challenge

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Why Meta Data is so important for your website

When thinking about websites and building them the obvious thoughts that come to mind are that you want it to visually stimulate and...

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Facebook go after Billions of TV Advertising Revenue.

Facebook are having a punt that longer-form, more 'TV-style video' might be easier to monetise through advertising, than its existing...

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10 ways to repurpose your content

I was a guest writer for last month's Banking on Content Newsletter: Your Guide to Effective Corporate Bank Marketing, and decide to...

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Time to re-evaluate your hub content budget

I was very flattered to be included on the panel of Pro-Manchester's event "Impact of Digital Technology in Business Marketing" last week...

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0 0 22

Business Blogging: Do's and Don'ts

Below is a webinar I recently gave on blogging do's and don'ts. Topics covered include:

  • What is a blog (history, context)
  • Where does...
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Authentic communication and the Daily Mail

It really does show the power of 'being yourself' in modern communications when you get the Daily Mail advocating that the Conservative...

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Personal Authenticity vs Brand Authenticity

When dealing with Consumer communications, it would seem the word "authentic" is viewed as somewhat bogus. And indeed, the concept that...

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Authentic vs. Robotic Communications

If political events have taught us anything over the past year, it's that authenticity is well and truly the silver bullet of modern...

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The main challenge for marketers: making things easier

Law firms are not known for being client focused - putting the client at the centre of everything they do and 'making it easy' for a...

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Marketing automation - don't trust the bots (yet)

Marketing automation is not new - it has been around for many years and in many shapes.  And it is not going away.  But tread carefully -...

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How Should Brands Tackle Social Issues?

It's been a turbulent few months for the advertising world, with household names like Pepsi and McDonald's pushing out campaigns that...

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Is print really dead?

Vendors are defaulting to advertising online because that is where everyone is. But is advertising the most effective way to market your...

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The Data Driven CMO

Reading this profile of Jason Rose (@rosejason), SVP Marketing at Gigya - a customer identity management software firm - highlights the...

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Brands That Challenge by Thinking DIfferently

Long established brands in industries that are perhaps not well recognised for innovation are increasingly seeking to present themselves...

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How to really persuade

A little over a year ago I wrote a post about a short (2 minute) presentation given by Alastair Campbell. I revisited it today and was...

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From hippies to hipster new disruptors: how festivals culture shaped the essence of today’s customer experience

Customer experience, or CX. User experience, or UX. You hear the terms and the acronyms constantly these days. But what do they really mean?

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