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The future of tech - final article by Walt Mossberg

Please do read this excellent article by veteran tech columnist Walt Mossberg. 

His premise, that there has been a continuum from the...

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Opportunity for Salesforce/CRM Administrator

Broadly speaking roles are either technical, commercial or operational.  In some rare circumstances we have the opportunity to go to...

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Enough with the random acts of marketing!

I've been participating in the excellent Summit on Content Marketing, which, since the 22nd May has been releasing great webinars on all...

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MarTech - Sage Advice in The Age of Abundance

With now 5,000+ apps in the MarTech ecosystem,  businesses and their marketing people have an overwhelming degree of choice. Which is...

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Are you on top of your quarterly reports?

Running a successful inbound marketing programme requires great strategy, planning and implementation. From email campaigns, eBook...

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Marketing Predictive Analytics for SMBs - The Guide

One for the Passle marketers - and others - this just came up on my radar today. 

Clearly a book aimed squarely at marketers in SMBs but...

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Facebook establishes neuroscience centre dedicated to marketing studios

The future of marketing is upon us. Facebook are holding experiments to gauge what kind of content audiences are engaging with...

By keeping tabs on heart rate, facial movements and eye movements of participants as they scroll through profiles or consume TV content...…

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Yes, Google Will Know Everything

Google's relentless drive to track our every move continues with its latest AI developments. The impact of its continuing innovation will...

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The power of the apology

An apology is not a sign of weakness. This is particularly obvious when it comes to email marketing. We've all been in that situation...

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Film Cameos Done Right

With David Beckham's latest transfer having social (and other) media up in arms, here at TINKER TAYLOR we got to thinking about our...

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Chatbots - marketers dream, or customer nightmare

AI is most certainly the flavour of the moment.  It will, we are told, revolutionise every aspect of our lives - from the delivery of...

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The ultimate content marketing checklist

Content marketing should be about creating quality, relevant and useful writing that supports your business and promotes your expertise...

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Communicating under pressure

The article below is from the FT and it deals with how powerful leaders need to communicate with people better. The section I've quoted...

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Watch out for video

Video advertising has become a necessity for a business to show what it's made of. Adults in the UK are watching up to an hour of video...

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KPMG Review ‘Consumerisation’ of B2B

B2B sales typically have high value pricing, larger impact to more roles across an organisation and involve more stakeholders to make a...

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Salt of the Earth

The Salt of the Earth

We at Salt, love a good pun.

It’s exactly the kind of dependable humor one can lean on to get through the day in a...

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How to promote your business – 7 key points

As a business owner you’ll find there are many ways to promote and market your business. This can be done with little to no money; but...

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What is a BDR/SDR for and when is it time to implement?

More recently I have been asked by growing tech firms how to motivate a BDR and whether it is right time to build a team in house.

As I...

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Is Content Still King?

I was reading this piece recently about Facebook's uneasy relationship with the media industry.

It makes the point that media companies...

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Is your site designed to Convert?

Conversion Rate Optimisation (CRO) is becoming an increasingly popular requirement for roles my team and I recruit for. CRO seems to come...

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5 software companies rocking Instagram

Instagram is a network that many B2B businesses still struggle with – it can be difficult to know how to tackle it when your business...

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Digital/Creative Freelancers who get it right

I've been fortunate enough to be on both sides of the fence when it comes to freelance social media and content opportunities in the UK...

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The power of discussing ideas.

"Great minds discuss ideas; average minds discuss events; small minds discuss people."

I recently spent an evening with a friend over...

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3 steps to becoming a data-driven B2B marketer

At Kingpin we've always believed in a data- and (more importantly) an audience-led approach. 

This allows you to build solid foundations...

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Work smarter not harder....

Sometimes a video says it all! I particularly love the end of the video when the guy on the motorbike realises if you can't beat him join...

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The Cost of Selling in Expert Businesses

In traditional businesses, the term "Cost of Sales" is a very useful measure of the performance of a business. However, in many modern...

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How to attend a conference and take it over

Aaron Orendorff shares the story below of how he and Nadya Khoja attended Content Marketing World, without being speakers themselves, and...

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Better Bidding

Bidding for opportunities is an expensive and often unrewarding process. Low success rates coupled with the cost of bidding bring...

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Can AI replace human touch?

The age of AI is upon us, but can it really replace human touch?

Interesting alternative to the usual Mother's day ad

while the sophisticated age of Artificial Intelligence is upon us, it is no match for the personal touch.

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The right way to SMS

Simple yet effective method to convert consumers if used correctly. 6 Tips to maximize your conversion!

When used properly, SMS marketing allows for extremely precise targeting

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The price of YouTube fame

There is no doubt that YouTube has a massive monopoly over how content is consumed around the world.  And given the audience you can...

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Are your events neurodiverse?

Simply put: our brains are all different. While some event planners are ready to make adjustments with regard to visible physical...

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Marketing : Faire du profit est-il devenu ringard ?

La dernière publicité Heineken a beaucoup fait parlé d'elle. Inclusive et tournée vers une expérience positive, elle relance le débat...

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Adam Elgar at "Social Media in Insurance"

Below you can see a recording of our co-founder Adam Elgar talking at Instech's event on Social Media in Insurance on 24th April. Adam...

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GDPR without the product plug

I've been to a fair few GDPR talks over the last year and while half of them have been informative and helpful, the other half have used...

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Useful tips to give your brand social media wings

Getting the right kind of attention from the right kind of audience on social media is not easy. In my experience, the key is to enable...

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Understand The People

A lot of what I talk to clients and prospects about now is Account-Based Content Marketing - an approach to content, whereby you engage...

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For Truthful not "Truthy" content - ask an expert

Fact-checking should be a key part of your content strategy, say MarketingProfs. They argue that if a major aim of your B2B content plan...

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Using Salesforce Campaigns to track Marketing ROI

When discussing attribution of marketing ROI, I am asked regularly "Surely other companies must have this same problem?". And my answer...

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How to gain the Keys to Marketing's Hall of Fame

Staying at the top of your game in the marketing profession is an ambition we all share. In a rapidly changing world, it’s hard enough...

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Life is short so spend it well!

Is the feedback from M&S customers. Hence the title of their new marketing campaign is 'spend it well'. Not sure how that is going to go....

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Make and impact with Content!

Content marketing is one of the most cost effective ways of making an impact and growing the exposure of your business.

when starting a new business, content marketing should be one of your core areas of focus

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MarTech talents are in demand in Hong Kong

Martech, or marketing technology, has become a common practice for many digital businesses in Europe and North American. However, Vincent...

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Social media video: It's hip to be square

A song so catchy, most people probably don't listen to the lyrics… though when it comes to video, maybe they should. Elements such as...

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Jeunesse et contestation - la com' lève le poing en 2017

Quand les marques transforment les luttes sociales en axes de communication, le faux pas n'est pas loin.

On sent monter un vent de contestation dans la com’. Elle se veut plus militante, revendicative, elle fait des roues arrières sur les...…

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22 GIFs all content writers will understand

Writing is an art, and - like with any other creative process, it doesn't come naturally to everyone. 

Sometimes it can feel like an...

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How Email Can Build Online Communities

Actress and writer Lena Dunham launched her own newsletter "Lenny Letter" back in 2015. Fast forward two years and it now boasts a...

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Make your content work harder: repurpose it!

I've given a fair few talks this year around the country on what to do after you hit 'publish'. The idea behind this is simple really:...

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A bas le slut shaming

Comment un quotidien Brésilien a pris la question du sexisme à bras le corps 

Au Brésil 1 homme sur 3 pense que si une femme est victime d’agression sexuelle, c’est « qu’elle l’a cherché ». Le quotidien Estadao a...…

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I don't want to tell stories! I want sales results!

Storytelling. It seems to be one of the popular trending themes on social media right now.

But is it just a fad? Or an age-old practice...

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What is the role of the law firm marketer?

Bring your clients voice to life and mix in some marketing trends to drive your campaigns forward. Head and heart both need to work...

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Retaining customers

It is important to have an open dialogue with your customers and thereby you can win their trust. By offering a sincere, open and trust...

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