2 1 12

Employer Branding and the CMO Agenda

I've had many confusing moments at work. One of the most confusing was when I worked for a company that was named a top place to work...

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What do your brand's colours really say about you?

Studies have shown that a product's colour influences 60 to 80 percent of a customer's purchasing decision, meaning that colour can be...

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unknownx500

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To differentiate: Hire for Attitude

Given that the brand of the firm and the brand of the individual are so interlinked in Professional Services, the individual lawyers...

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unknownx500 Peter G Trimming

2 0 18

Are You Missing A Trick By Not Marketing Your Brand On Facebook?

Do you feel that marketing on Facebook isn't "in-keeping" with your brand? By leaving out Facebook from your social media strategy, you...

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0 1 39

The power of a published article

As a PR specialising in the legal sector, a large element of my role involves finding opportunities for clients, be they lawyers or...

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0 0 4

New Report Outlines the Best in the Email Marketing Industry

Earlier today, Dotmailer released the 2016/2017 edition of their annual marketing benchmark report 'Hitting the Mark', which explores...

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unknownx500

1 1 19

Why it's worth getting everything on to HTTPS

HTTPS is a far more secure option for hosting your content than HTTP. The latter has remained popular due to its inherent simplicity and...

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unknownx500

0 0 15

LinkedIn have a Secret...

For all the great planning work you can and should do with Social Media, you really can’t beat a bit of good old-fashioned serendipity...

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2 0 6

As Albert Einstein says- 'Be passionately curious'

My clients often ask 'what should I write about' when it comes to showcasing what they know.  In the HBR article below Albert Einstein...

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0 1 24

Why Social Media Influencers Will Never Replace Journalists

The influencer market is fast-becoming a brand-led ecosystem. Of course, not all social influencers are paid, but the majority are, and...

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unknownx500

0 1 387

Social Selling: How do I do that?

Social selling, social engagement etc. are big buzzwords, but as a colleague pointed out today, there are a million and one different...

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1 1 8

Blog posts will generate leads

I was catching up with Connor at Passle yesterday to wax lyrical about all things social selling. We were chatting about the challenge of...

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unknownx500 mikemol

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Three Key Findings from the 2017 Email Marketing Census

It is no surprise that automation, personalisation and mobile optimisation feature highly in this years Email Marketing Census from...

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Content marketing is more than sales support

Should we re-think our content marketing goals?
Content marketing should be more than generating leads, customers do not necessarily want...

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unknownx500

0 0 11

How important is web copy?

One of the first things we think of as a small business is getting noticed. One immediate and most obvious starting point is an online...

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0 0 7

Dove hacks advertising again

Dove has legally hacked women stereotypes. On an ingenious partnership with Shutterstock, they collaborated with photographers that took...

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The History, Present and Future of Legal CRM

I sometimes find it hard to believe that I started work on my first law firm CRM project 20 years ago.  It was for a single office...

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Quand des campagnes meurent trop vite...

Cet article de Contagious est très intéressant, car il met le doigt sur une réalité de nos métiers: il arrive régulièrement que ces...

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The Art of Conversation: Avoiding short termism

It's time to avoid quick-fixes and easy wins. If you're in marketing, you're in it for the long-haul. It's about people and...

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0 1 12

How virtual and augmented reality are changing your shopping experience

Blog post created for Conversion Talent by Silke Donders, Employer Branding Intern

Imagine wearing a headset and walking into a store,...

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0 0 0

Google tools for content marketing!

Guide to free Google tools to boost your content marketing performance! Why ignore free ways to bolster your performance! 

Google tools that all content marketers should use.

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1 0 66

Own Label - The secret's out! But can you taste the Difference?

Until quite recently, private label/ own label products have been easily identified on grocery store shelves. National brands have had...

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1 0 14

Content must deliver what you promise - or you'll never build customer trust

Can a blog change lives? It seems it can. And save marriages...

Award-winning author of The Transformational Consumer and expert blogger,...

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How to Implement Marketing Automation in 5 Easy Steps

You’ve won over your stakeholders and got budgets signed off. Welcome to the world of Marketing Automation! But where to start? As...

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unknownx500

0 2 82

8 steps to social selling success

This morning I am in Birmingham at Digital Enterprise Fest.  Paul Lewis, B2B Social Selling Lead at Pitney Bowes is sharing his 8 steps...

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0 0 3

Make remarkable content and it will spread like wildfire

The average piece of content gets depressingly few shares. That shouldn't happen if your content is remarkable. It definitely shouldn't...

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0 0 9

Why do links still matter?

Links trump traffic when it comes to search engines. Dixon Jones at Majestic shared great tips on getting better backlinks and therefore...

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1 0 30

Enlist your employees to build your employer brand

When trying to reach out to talent audiences you want to engage with who is better than the people who work for you that are part of that...

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1 0 21

United PR disaster - Leaders use your own words!

The Chief of United Airlines Oscar Munoz has provided us all a masterclass in the way not to apologise. You will by now have seen the...

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2 3 15

I saw this and thought of you.... Content-powered 'Account Based Marketing' in action

On a flight over to the US I sat with my colleagues Connor and David and mainly listened as they put together a plan on how we could get...

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unknownx500 JeepersMedia

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Sharing content endorses its message but also the author and the Publisher's brand

I was thinking about the post-truth phenomenon last night and I realised something that hadn’t occurred to me before. In short, it is...

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unknownx500 Stefan Leijon

0 1 29

Five hot content marketing tips for lawyers from LMA 2017

Nice to see us featured in this LMA round-up of content marketing tips for lawyers - technology is indeed your friend! Thank you to Susan...

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unknownx500

0 0 11

In search of the 'perfect' social networking site

The search for the Holy Grail of Social Networks continues.  But how do you define 'quality'?  

What would quality look like to you if you...

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0 0 3

Is it time to Spring Clean your Pardot Account?

Now that Spring has sprung and the sunshine is finally starting to make an appearance, there is no better time to clear out your clutter...

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unknownx500 Ian Sane

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What is Account-Based Marketing?

A nice overview Slideshare of Account-Based Marketing - definitely worth 3 minutes of your time. Particularly the first dozen slides or so.

What Is Account Based Marketing?

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RIP Facebook et al.

Try telling any Brexiteer or Remainer that their views are fake and see what happens? I think that will apply to most so called facts....

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unknownx500 benstein

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Theo Smith My view of the TMP World… in which I live and what a world it is!

So here at TMP Worldwide UK and our Sister company Yocto RPO we’re the quirky ones in the room. Not all beards, cool specs and ‘Tank...…

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unknownx500

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Is collaborative advertising the way forward?

We all understand the pain of watching our favourite shows only to have them interrupted by adverts. The TV Network Comedy Central has...

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unknownx500

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If you were trying to raise capital and a bank looked at your Google Analytics, would they see growth?

Really enjoying my time at the Sage Summit and thought I would share an interesting point made by Tony Price and Nick Rowe from PwC. 

Tony...

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unknownx500

1 0 0

Break Social Media Bad Habits

We are now 14 years on from when social media really started. (LinkedIn 2003, Facebook 2005 and Twitter 2006).

Have we become lazy?

It is...

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unknownx500

1 1 6

So, You Think You Can Write?

Of course, everyone can write. Stringing a sentence together isn’t difficult. We do it every day of our lives. But writing engaging copy...

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unknownx500

2 0 29

Starting out? Research your market

Why do so many people go from being employed one day and then self-employed the next and wonder why their businesses fail?

Starting a...

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unknownx500 scui3asteveo

0 0 17

Digital Privacy in the B2B Landscape: GDPR and Data

“Prepare for the worst, and hope for the best” said Tom Wright at yesterday’s Digital Privacy in the B2B Landscape event. The event had a...

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0 1 0

Copywriting isn't over!

Copywriters are still highly in demand in this digital era, however it is only those with the ability to keep up with the rapid changing...

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unknownx500

1 1 16

Show what you know. Build trust. Sell stuff.

I am not complicated and I do not think business is that complicated. There are many very important jobs - my brother is a surgeon, my...

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unknownx500

1 0 3

Open All Hours

In a world where everyone is connected on a digital level, businesses can speak to their consumers, clients and other businesses from...

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unknownx500

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"Millenials have more faith in Google than they do a witness on the witness stand" - building trust in the 21st Century

How do we judge someone/form an opinion before we meet or even ever engage with them? How do you actually judge/research someone before a...

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unknownx500

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6 Must-Dos for Effective Social Media Marketing

When everyone is tweeting away and sharing every aspect of their life, from their perfect flat white to their outfit of the day, when is...

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