1 0 4

More Publishers Should Be Exposing Fake News

We’re currently in the midst of a “fake news” revolution. Twelve months ago such a term didn’t exist, now a year on (and one US election...

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unknownx500

0 0 5

Top 10 Most Coveted Roles in Digital Marketing

As years go by, we become more and more reliant on digital platforms, mobile transactions, and can't imagine our lives without dreaming...

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unknownx500

0 0 10

#EdgeLegal: Leave a digital trail

"We are all professional buyers ourselves", says Dustyn Smith from ON24, pointing out that research plays a huge role in purchase...

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unknownx500

0 1 12

Diversity: the future of work in more than name only

Love this initiative from the Grey advertising agency to celebrate diversity by (temporarily) changing its name back to that of its two...

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unknownx500

0 0 8

Crisis & Reputation Management on Boards’ Radar

A concise article that gets straight to point regarding a sometimes overlooked yet important area - crisis and risk.

The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top...…

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unknownx500

0 0 9

Should You Co-Create Your Content with Influencers?

Content marketing is an ever ongoing initiative and of course coming up with new, innovative and engaging content is not always the...

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unknownx500

0 0 0

Free effective marketing? Yes Please!

With content marketing being one of the most popular digital marketing strategies you literally cannot afford not to use it!! Must read...

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unknownx500

4 6 979

Being our own case study: how involving sales in our content strategy increased our post shares by 1,721%

So apparently, as a marketer, I should go around wearing a t-shirt that says ‘Down with Sales’. Or so I should believe from the numerous...

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unknownx500

0 2 30

How to get your lawyers to raise their profile and engage in BD activities with Hogan Lovells Fusion

The team at Hogan Lovells have created a structured programme to ensure that any lawyer within the firm can opt into a marketing &...

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unknownx500

0 2 17

Getting Lawyers to "do" Business Development

I'm sat as I type in the Aria hotel in Las Vegas listening to a fascinating session run by Koree Khongphand-Buckman, Timothy Aragon and...

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unknownx500

2 2 36

Top tips for digital transformation in law firms by Kalev Peekna and Dan Tines

Kalev of One North provides a great insight (slides below) into why digital transformation projects typically fail and how they should be...

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1 0 5

Walking down the aisle of a grocery store with no labels on the products

I know it sounds funny. But the reality of it is that as an employer if you do not create the brand and share it you have no identity for...

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unknownx500

0 0 24

Netflix leading the way for interactive content

Netflix has announced that it's building interactive technology that will allow users to tailor the plots of their favourite programmes...

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unknownx500

2 1 23

The Rise of AI in Communications

I've never encountered a topic that encompasses such optimism and opportunity as AI, whilst simultaneously posing an existential threat...

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unknownx500

1 0 40

We are all Entrepreneurs, we were born that way...

“The will to create is encoded in human DNA, creation is the essence of entrepreneurship” So I’ve recently finished reading: ...…

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unknownx500

2 5 1k

Search content vs social content: and why you need both

Below is an information-packed Slideshare which outlines two ways in which content is needed: content for when people search for you, and...

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4 3 1.9k

Best tools to find relevant images for your content.

When it comes to sharing your content onto the social networks, it is no surprise that the accompanying imagery has a big impact in terms...

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2 3 25

How do you ask the hard questions in business?

I had the pleasure to meet Chris Bell this week, former Wasps Rugby Captain and now heads up player development at the club. 

It was...

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0 0 6

Giant Advertising...

An interesting development in the world of advertising. One suspects a whole raft of local regulations and planning changes will follow...

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unknownx500

0 0 2

5 Golden Ways to Engage your Prospects in 2017

George Russell writes a handy set of marketing/CRM tips in 2017 - some great explanations of using automation, tips for email marketing etc.

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unknownx500

0 0 6

Use Hashtags on LinkedIn and boost your visibility in search results

Around the middle of last year, LinkedIn announced that hashtags were back - at least they were on mobile devices where you could tap on...

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unknownx500 danielmoyle

2 2 11

What companies can learn from Family Businesses - my takeaway from Great British Family Business 2017

It's clear when listening to the brilliant speakers at the Great British Family Business 2017 event, that family businesses face many...

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unknownx500

1 3 27

Delivering Content to The "Right" People

I'm currently spending the day at The Great British Family Business event run by Paul Andrews and the Family Business United team. It's...

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unknownx500

0 1 23

The freedom (or pressure) of creativity in marketing

We know that nowadays customers are overwhelmed by advertisements and promotions. They receive a lot of information, every minute of the...

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unknownx500

0 0 12

Facebook marketing chief joins LiveTiles, an ASX enterprise software company Read more: http://www.

Great little read here, take a look ...

Monash University's alumni network is responsible for one of Facebook's most senior marketing executives joining the board of an...…

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unknownx500

1 2 18

GDPR: what can you do to prepare as a marketer?

Marketers seem to comprise of two types of people at present: those blissfully unaware of GDPR, and those in the know. So for the former...

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2 2 60

B2B Selling Online Starts with Listening

Providing insight to your clients is a key part of any online sales or 'social selling' tactic. As Malin Liden (SAP Social Selling Global...

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unknownx500 FindYourSearch

0 1 10

The world hasn't had enough of experts

Who could have guessed that, beyond touching a nerve, Michael Gove's cack-handed statement last year should continue to weigh heavily on...

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0 0 15

Shaping A Creative Future

Yesterday in Milan I had the opportunity to join a discussion convened by the Prada Group on the role of the global creative community in...

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unknownx500

0 1 13

Did Shakespeare produce good 'content'?

It is a pretty stupid question, but one that raises some interesting questions of the much used and abused 'content marketing' label. 

The...

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unknownx500

0 1 51

"I'm here!" (waves hand)...

Standing Out from the Crowd

We have a saying at PIE Recruitment that finding a full-time job IS a full-time job, especially in todays job...

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unknownx500

0 0 7

Harnessing the compelling power of the analogy

The art of great storytelling comes from an ability to connect with an audience, in such a way that they reach their own understanding...

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unknownx500

1 3 39

You need to pay attention to word-of-mouth marketing

When it comes to buying decisions, word of mouth is massively powerful and this is becoming increasingly clear to me as times goes by....

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1 1 18

3 ways of using Passle for social selling

With social selling being encouraged across all industries, I'm looking at 3 ways in which I can boost my efforts using Passle:

1. Passle...

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unknownx500

0 0 2

Are you a keyboard octopus or turtle? - Customer Service Quiz

I came across this fun and free customer service quiz. It was mostly a bit of fun, answering questions like 'How do you help an old lady...

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unknownx500

0 1 17

GDPR - The Elephant in the Room.

Setting an ominous tone at #EdgeRecruit, Guy Rubin (in picture) tackled the contentious topic of GDPR and the impact it's set to have on...

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unknownx500

1 5 48

Where Content Marketing ends and Social Selling begins

The importance for Salespeople to be perceived as an expert in their field is made powerfully by the statistic below. If 92% of B2B...

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unknownx500

0 0 0

MarTech - Four Trends for 2017

Some thoughts on the dizzying pace of change in business tech, this time from the world of marketing technology.

Mr Rees (title and...

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unknownx500

1 1 38

GDPR: the end of recruitment as we know it

'Who here has heard of GDPR? For those of you with your hands down, I'm about to ruin your day' - so says Guy Rubin, founder and CEO at...

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unknownx500

0 0 32

Revealed – the Top Five Problems Holding Back Coaches, Consultants and Business Advisers from Success with Social Media

Of course, how you define “success” with Social Media is entirely up to you. No two consulting and coaching businesses are the same, so...

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unknownx500

1 0 31

User experience: best practice is a moving target

Great talk from James Saunders at On the Edge's Marketing within the Recruitment Sector event, on user experience.

He highlights that...

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unknownx500

0 0 5

Content is King

Great article by my learned colleague which reasonates well with all the advice and help we give our clients. That two hours each day on...

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unknownx500

1 0 18

"You have got to be present"

I was at a meeting with a Business Development manager at a major software firm this morning and he used the expression above. It rather...

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unknownx500 kevin dooley

0 0 41

From 4 analogue P´s to 4 digital C´s

From aggressively selling, going over to satisfying needs of customers, to actively listening to clients... And now, a – digital – era...

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unknownx500

2 0 25

Fake News: Are You Trapped In The Matrix?

"Fake news"

"The Echo Chamber"

These are terms thrown around a lot recently, and commonly associated with social media. 

Essentially, they...

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unknownx500

4 0 17

Demand For Marketing Professionals Increases

Hey guys. It's me. Taylor. Working in the marketing and digital sector I can certainly say business is booming. There is a huge demand...

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unknownx500

1 3 31

Do you make time to prospect every day?

This article provides a fantastic reminder to all of us that you must find the time every day to prospect

In addition to prospecting I...

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unknownx500

1 0 11

Don't forget your place. Why clients hate these 2 mistakes

Shaun Jones illustrates perfectly why being creative and passionate and brimming full of ideas is only a good thing for your clients if...

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unknownx500

1 0 0

Snapchat Shows

Still think Snapchat is just about messaging?

Snapchat emphasizes that its original mobile shows aren’t repurposed from other programming. While they may be based on other franchises...…

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unknownx500

0 0 3

Simply the best?

The Bar Council has published a new document recommending that statements made in marketing material and on websites and social media are...

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unknownx500

0 1 19

Delivering award winning campaigns using a content hub strategy

Content is at the heart of everything we do on the web.

It is content that seeds interest through social media, it is content that gets...

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unknownx500

0 0 16

Video yourself speaking - it's horrible but illuminating

'Would you be my guinea pig?' Of course I said - always keen to help. Should probably have known better - the next minute I am up in...

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unknownx500

0 0 24

How Voice Search is transforming Search Marketing

Voice search via the likes of Siri,  Cortana and Alexa, is not a new concept, however 2017 is set to be the year that it has a real...

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unknownx500

0 0 13

Marketing on dating apps?

Apparently companies are now using dating apps as a target for their marketing campaigns - genius!

Let's say you have identified a...

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unknownx500

1 1 7

Great communications for people that don't have time to write.

The link below is a budget update that I received from the Oxford-based accountant Critchleys. It's a really good piece of content in...

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unknownx500

0 0 7

9 Reasons Why Your Social Media Isn’t Attracting New Speaking, Coaching & Consulting Clients – And What You Should Do About It

I was asked recently by a journalist if I could boil down ‘successful use of Social Media’ into a half dozen bullet points. I did so, yet...

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unknownx500

1 0 12

How-To Create a Great Job Ad – 3 Simple Steps

In my blog around creating a great job ad, I discuss three simple steps.

STEP ONE: Be Creative

STEP TWO: Be Emotive

STEP THREE: Be Clear

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unknownx500

0 1 29

Candidates are not commodities - They're people!

After reading lots of wonderful positive stories on women during a week to celebrate and recognise the incredible influence women have on...

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unknownx500

0 0 14

The rise of conversational content interfaces?

I was intrigued by this article's format, which mixes a standard article with conversational interjections. Truthfully though, I found...

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unknownx500

0 0 7

Marketing Automation Gives Way to Greater Client Engagement

As marketing automation comes of age, it is giving rise to greater, more accurately focused, customer engagement. This involves...

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unknownx500 MattHurst

4 0 15

50 Incredible Women In Marketing To Follow

As the growth of woman-owned businesses is larger than it’sever been it's a perfect time to check out the top women marketers to follow!

2016 might have been the best year to-date to be a woman in business. Forbes reports that woman-owned companies increased by 18% between...…

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unknownx500

2 0 25

ABM: Sales or Marketing – Who’s Budget is it anyway?!

ABM has been a buzz word in the marketing & sales world for quite a while now but who should actually pay for it?

ABM is a strategic...

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unknownx500

2 1 206

How do you do event marketing after GDPR?

There is a lot of confusion around still on how GDPR will affect B2B companies big and small, and what steps marketers can take towards...

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unknownx500

0 0 9

To all the single ladies...

Or the ladies who aren't going to have babies! Or who want to crucify their feet in heels for 9hrs a day. Or the ones who are having...

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unknownx500

2 0 4

Eat Dog - most unlikely recruitment message?

It was in the heady days of 100 plus pages in the computing press. Our client desperately needed commission driven IT sales people. We...

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unknownx500

0 0 0

How to be a #SocialLight

So what is a #SocialLight and why do I use the term. It’s simple, just like a lighthouse would have highlighted the land and guided ships...

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unknownx500

0 0 6

Social Media is the secret to loneliness!

My Mum spends more time than me on Facebook and in all honesty, the time I spend on my personal Facebook account, is spent sharing...

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unknownx500

0 0 14

Leveraging LinkedIn ads to boost your B2B inbound strategy

If you didn't know already, HubSpot has been using LinkedIn ads for the past year or so. With over 450 million members, in more than 200...

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unknownx500

0 0 10

10 handy content creation time-savers

As we all know, it is incredibly easy to procrastinate and dawdle when it comes to focusing on any significant piece of work, especially...

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unknownx500

0 2 15

'Lead within your own skin' - Time for Authenticity

Who are the leaders that have influenced and inspired you during your career? 

It is likely that there will be a handful of individuals...

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unknownx500

1 0 34

Snapchat for B2Bs?

An interesting take on some potential use cases for Snapchat in the B2B space. For me, the major hindrance lies in the fact that the...

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unknownx500 AdamPrzezdziek

0 0 37

Healthy brain = productive day

Here at Passle we are a pretty active group of people. From triathletes and runners, to football and occasional ping pong, we all enjoy...

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1 0 10

TWEETING CEO MAKES TWIT OF HIMSELF a how-to on media engagement

Social Media is currently the place to be! If you're not on it, engaging with it and maximising the vast opportunities it can provide,...

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unknownx500

0 0 0

A/B testing with Slots

Marketing and Salespeople take note! This may be a tech article but the possibilities this little piece of technology opens up are very...

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0 0 10

33 B2B Lead Conversions Ideas

There's a great list over on Business2Community with 33 strategies and ideas for conversions. My top 5 out of the list would be:

  • Checklists
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unknownx500

2 0 5

Uber enters the 'content marketplace'

Looks like Uber is getting ready to position itself as having a wider purpose for its customers, beyond transportation from A to B.

In the future, when a user gets into an Uber, the Uber app will turn “into a rich feed of cards,” in the words of Uber itself: a series...…

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unknownx500

1 0 0

2 AI tools for startups on a budget

I've recently encountered two exciting artificial intelligence (AI) projects I'd like to share:

1. Jukedeck

Get AI to design your video...

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unknownx500

0 0 11

A day in Office with Laurence Dallaglio & Mike Tindall

What a fabulous example of knowing your audience and pitching right at them.  A cracking marketing video from Hospitality Finder. All...

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0 0 8

How using in-house experts can help smash your sales targets

As an Original Equipment Manufacturer, you have a lot of industry experts in your business. Engineers, production operatives, logistics...

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unknownx500

1 0 20

Erghh another Ad?!

Some interesting stats below here from B2B Marketing shows that 35% of people think online advertising is too invasive. I've touched on...

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unknownx500

4 0 5

The World's Jobs Of The Future

Hey guys. It's me. Taylor. This is pretty cool. Here I am, a Business Development Manager, reading about how one day there may be 'Body...

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unknownx500

0 0 10

Why you should 'love' instead of 'like' the Facebook posts that really matter to you

The level of detail at which the Facebook algorithm decides what you see in your feed increases to fascinate.

We always knew that the...

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unknownx500

0 0 15

Being late to the party

So when something is happening in our national TV psyche, everyone is talking about a programme and you haven't a clue what everyone is...

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unknownx500

3 2 49

Content Marketing and the Power of Storytelling

Content Marketing is one of the most talked about advertising and marketing methods of the last 12-18 months. But much of the hype seems...

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unknownx500

0 0 13

How Blockbuster Exhibitions engage new audiences and bring in new visitors

One of this year's biggest "Blockbuster" exhibitions is a retrospect of the increasingly popular artist, Yayoi Kusama. Currently at the

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unknownx500

0 0 8

10 Fundamentals to Master Agile Marketing

Another article I enjoyed discussing some very relevant points in relation to Agile marketing - some of which are followed but others...

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unknownx500

0 0 18

A Comprehensive Guide to Content Marketing Software

With software increasing exponentially a lack of choice is no longer a problem.  This article helps to water down the "choices" and...

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unknownx500

0 0 9

YouTube - one billion hours

YouTube on 27 Feb announced something truly astonishing.  Everyday the world watches one billion hours of video footage on its site.

It is...

Read More…
unknownx500

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