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Are you ready for GDPR?

It's the buzzword on most marketers' lips, but how does one, as a business, effectively comply with GDPR and the EU ePrivacy Directive?

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7 SEO Trends That Will Make You Perform Better

Keeping on top of the latest trends in SEO is key to success, but the industry moves so fast sometimes it can feel a little overwhelming.

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Hypersensitive Audiences & Passle

This article from Wipster highlights how hypersensitive audiences are being sold to - and they don't like it... fair enough I say. 

We all...

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GDPR from a range of perspectives!

Looking forward to an evening of conversation around the GDPR issue from the view of the data owners, legal experts, security specialists...

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Instagram albums - InstaSpam?

Instagram has just announced the launch of Instagram albums, which allows a user to upload 10 photos or videos into one post. 

Surely this...

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A platform to watch

Many thanks to Gina Balarin for highlighting Passle as a platform to watch in her CMA Digital Breakfast talk! We interviewed Gina last year

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Marketing in the UK After Brexit - New Report

Just came across new report [subscription required] from e-consultancy.

I took at look at the summary which covers the areas of interests...

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I have a MEME

My meme count on an average day is probably upwards of 20. Up until now, they've just appeared when I'm scrolling through feeds on...

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The four levels of thought leadership

Often when our brainy, busy clients first discuss blogging they will refer to a famous example in their particular field. So maybe Joe...

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Step Up Your Mobile Email Marketing

Email Monday has collected the most important and current statistics over mobile email usages that provides us an exciting insight on how...

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Law firm marketers - the ultimate magicians?

In a law firm marketers are expected to produce mini miracles with limited resources, time and budgets.  Getting to know a marketers...

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How To Go Above & Beyond With Your Content

What's holding you back from greater content?

A great article discussing simple methods that you can do to take your content above and...

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Once upon a metric...

How much of your marketing job involves measurement, process, data input, measurement, and more measurement? Yep, thought so. In these...

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The Importance of a Quality Brand

Last night I found myself discussing a few well known companies and more specifically, what they do that makes them so recognisable with...

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The 20 Most In-Demand Candidate Skills

Despite there being a record amount of roles advertised in January, UK recruiters still struggled to fill vacancies as candidates just...

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How to use psychological principles to improve ad copy

How to use psychology to improve click through rate!

Studying psychology as it relates to marketing is no new concept. Using emotions to drive decision-making is a theory that marketers have...…

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I hate Valentines Day... Don't I?!

I hate valentines day. I do. Let’s be honest, it’s ridiculous.

The actual story of St Valentine from where the day originates is actually...

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Email Closings - "A Little Thanks Goes a Long Way"

This is certainly a hot topic in our office, with everyone having their preferred sign offs.  I tend to favour a 'kind regards',...

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I'd Take A Fried Chicken Bouquet Over Flowers Any Day!

It's for posts like this that I wish my fiancé had Twitter so I could subtly hint. Just this morning we were discussing our love of KFC...

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Is AI killing the job of the data analyst?

Yes, probably. Although the author and interviewee, Mr Jercinovic, seem certain that this will be.

Despite the many nuanced outcomes over...

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Is it 4P's or 7P's? Does it matter?

Top level article here on whether the 4 P's of marketing are still useful things to consider when marketing (Product, Price, Place and...

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Top Three Priorities For Marketers In 2017

The CIM asked marketers which trends are going to be their top priorities for the commencing year and the results have been divided into...

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How to Outsmart Your Competition With Content Marketing

This article highlights the some of the advantages of keeping an eye on your competitors...

Everybody wants an edge.  And hey, everybody needs one. Small businesses launch and die too often. Even if you’re among the lucky ones...…

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It's not big, and it's not clever.

As a regular human, I just want to let all solicitors know that their legal-jargon filled blogs or reports on cases are of no interest to...

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How to make others love what you do

More brilliant tips from the insightful expert on competitive differentiation, Kim Arnold. Her 5 easy tips are exactly what any B2B...

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Are your B2B content headlines catchy and fresh?

Creating B2B content is one thing; creating B2B content that captures the attention of your target audience and generates leads (who go...

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Be creative. Be digital. Above all, be human

Great business is all about being social.

It's an incontrovertible fact that has not changed since the days of trading chickens and clay...

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Rugby Content Marketing from QBE

QBE are extremely active in sponsoring Rugby Union, being amongst other things a partner for the up-coming Lions Tour.

However, the RBS...

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Forget Emojis - are you ready for Inmojis?

Who doesn't enjoy using an emoji in a message? No one. According to a report by Emoji marketing platform Emogi, 92% of online users use...

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Marketing FinTech

Interesting post today by Kelley Weaver in Forbes. 

It turns out that while most fintechs, insurtechs or any 'techs' startups are forging...

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