0 1 8

Is your CV ruining your job search?

I have read thousands of CVs, literally thousands, in my time and I have seen countless rookie mistakes that could potentially put your...

Read More…
unknownx500 slightly everything

0 0 12

The Content Marketing opportunity of GDPR

The EU's General Data Protection Regulation which is coming into force next year is a huge opportunity for Content Marketers. A very...

Read More…
unknownx500 DaveLevy

3 1 8

The importance of having a deadline event.

Last week I registered for Reading Half Marathon. Having run this event for the last 4 years, I thought it's a good opportunity to...

Read More…
unknownx500

1 2 44

Are you ready for GDPR?

It's the buzzword on most marketers' lips, but how does one, as a business, effectively comply with GDPR and the EU ePrivacy Directive?

Read More…
unknownx500

2 1 21

Try not to overthink content writing... You might think what you know is boring but it's not!

Well to qualify my title, what you know is not boring to the people who are most important to you and your business niche.  

Read More…
unknownx500 Cristian Carrara

0 0 20

Consumer 3: Rise of the Marketing Machines

As consumers, how we are being sold to is changing rapidly, and like it or loathe it, science fiction is fast becoming reality. 

Read More…

0 0 0

7 SEO Trends That Will Make You Perform Better

Keeping on top of the latest trends in SEO is key to success, but the industry moves so fast sometimes it can feel a little overwhelming.

Read More…
unknownx500

3 0 29

Hypersensitive Audiences & Passle

This article from Wipster highlights how hypersensitive audiences are being sold to - and they don't like it... fair enough I say. 

We all...

Read More…
unknownx500

0 1 22

GDPR from a range of perspectives!

Looking forward to an evening of conversation around the GDPR issue from the view of the data owners, legal experts, security specialists...

Read More…
unknownx500

2 0 22

Instagram albums - InstaSpam?

Instagram has just announced the launch of Instagram albums, which allows a user to upload 10 photos or videos into one post. 

Surely this...

Read More…
unknownx500

1 4 28

Passle Best Practice: Anatomy of the Ideal Post

If you prefer digesting information visually, the video below covers the same point!

It goes without saying that the ideal Passle post...

Read More…

1 0 30

Grant Thornton choose a unique market to focus content marketing with UK Athletics

As an athlete myself and former employee of Grant Thornton UK it is fantastic to see the firm supporting UK Athletics. The motivation for...

Read More…
unknownx500

0 0 0

A platform to watch

Many thanks to Gina Balarin for highlighting Passle as a platform to watch in her CMA Digital Breakfast talk! We interviewed Gina last year

Read More…
unknownx500

1 0 14

When to Ask for Marketing Automation Help

Marketing Automation is a big investment for most companies and it's critical to show a good return and improvements to your marketing...

Read More…
unknownx500

0 1 1

Marketing in the UK After Brexit - New Report

Just came across new report [subscription required] from e-consultancy.

I took at look at the summary which covers the areas of interests...

Read More…
unknownx500

0 0 11

Is Snapchat a good advertising platform for B2B?

Snapchat offers advertisers different ways to promote on the app such as placing your ads to show in between stories that the user is...

Read More…
unknownx500

1 0 19

Is customer experience more important than innovation?

I believe it is. If you want to sell more you've got to join up and optimise every step of the end-to-end experience for your customer.

Read More…
unknownx500

0 0 17

I have a MEME

My meme count on an average day is probably upwards of 20. Up until now, they've just appeared when I'm scrolling through feeds on...

Read More…

3 1 15

The four levels of thought leadership

Often when our brainy, busy clients first discuss blogging they will refer to a famous example in their particular field. So maybe Joe...

Read More…
unknownx500

1 2 1k

RSA Content Marketing Survey Results

Last week, my colleagues Tom Elgar and David Kirk attended the RSA conference in San Francisco. For those who don't know, the RSA...

Read More…
unknownx500

1 0 6

Step Up Your Mobile Email Marketing

Email Monday has collected the most important and current statistics over mobile email usages that provides us an exciting insight on how...

Read More…
unknownx500

1 0 12

Your content owes you. Here's how you make it work harder!

Most of us produce content, whether that’s blogs, articles, advice or presentations. 

We invest valuable time creating it. That's time...

Read More…

0 0 2

Law firm marketers - the ultimate magicians?

In a law firm marketers are expected to produce mini miracles with limited resources, time and budgets.  Getting to know a marketers...

Read More…
unknownx500

0 0 23

"Nailed it... again" - a playlist by Spotifys marketing team.

A few days ago I wrote this little post about Valentines Day: http://lhi-insights.passle.net/post/102e03d/i-hate-valentines-day-dont-i

If...

Read More…
unknownx500

0 0 0

How To Go Above & Beyond With Your Content

What's holding you back from greater content?

A great article discussing simple methods that you can do to take your content above and...

Read More…
unknownx500

0 0 10

Once upon a metric...

How much of your marketing job involves measurement, process, data input, measurement, and more measurement? Yep, thought so. In these...

Read More…
unknownx500

1 0 2

The Importance of a Quality Brand

Last night I found myself discussing a few well known companies and more specifically, what they do that makes them so recognisable with...

Read More…
unknownx500

1 1 3

Pixie dust and customer-centric journies

This is why the CMO should not lead digital transformation- only the CEO should. 

See why here.

Oh- and do look at all the cartoons below-...

Read More…
unknownx500

0 0 3

Get the most out of your Pardot Forms

Using Pardot forms to collect data on your website and landing pages is a brilliant way to collect clean and up-to-date data from your...

Read More…
unknownx500

2 1 8

Don't get trumped when it comes to a handshake

Handshakes are simple.  We got taught how to shake hands at school - eye contact, greeting and a firm (but not crushing) shake of the...

Read More…

3 1 59

The 20 Most In-Demand Candidate Skills

Despite there being a record amount of roles advertised in January, UK recruiters still struggled to fill vacancies as candidates just...

Read More…
unknownx500

0 0 0

How to use psychological principles to improve ad copy

How to use psychology to improve click through rate!

Studying psychology as it relates to marketing is no new concept. Using emotions to drive decision-making is a theory that marketers have...…

Read More…
unknownx500

0 0 61

I hate Valentines Day... Don't I?!

I hate valentines day. I do. Let’s be honest, it’s ridiculous.

The actual story of St Valentine from where the day originates is actually...

Read More…
unknownx500

1 0 52

Email Closings - "A Little Thanks Goes a Long Way"

This is certainly a hot topic in our office, with everyone having their preferred sign offs.  I tend to favour a 'kind regards',...

Read More…
unknownx500

0 0 5

We market your London property to global buyers

Are you planning to sell your London residential property? Do you need assistance in securing the best deal for you? Then, you should...

Read More…
unknownx500 trindade.joao

4 0 70

I'd Take A Fried Chicken Bouquet Over Flowers Any Day!

It's for posts like this that I wish my fiancé had Twitter so I could subtly hint. Just this morning we were discussing our love of KFC...

Read More…
unknownx500

1 2 1.9k

How to target key influencers through content

Influencer marketing has been a hot topic for a few years now. While most of the publicity has been dedicated to high profile campaigns...

Read More…

1 0 10

Is AI killing the job of the data analyst?

Yes, probably. Although the author and interviewee, Mr Jercinovic, seem certain that this will be.

Despite the many nuanced outcomes over...

Read More…
unknownx500

1 1 41

How personalised is your content?

"Hey Marc, this ad is REAL."

This is the slogan for the campaign launched by Lamar Advertising targeting Procter & Gamble's chief brand...

Read More…
unknownx500

0 0 2

Is it 4P's or 7P's? Does it matter?

Top level article here on whether the 4 P's of marketing are still useful things to consider when marketing (Product, Price, Place and...

Read More…
unknownx500

0 0 23

Créer des relations annonceur \ agence gagnantes

Voici un article intéressant de McKinsey sur les relations annonceurs \ agences. Bien que cela s'applique plus aux pays où le marché du...

Read More…
unknownx500

3 1 22

Top Three Priorities For Marketers In 2017

The CIM asked marketers which trends are going to be their top priorities for the commencing year and the results have been divided into...

Read More…
unknownx500

0 0 12

6 Ways Employees Can Help Your Business Content Marketing Efforts

A nice article from Search Engine Journal, highlighting the importance and ways in which your own employees can really get your content...

Read More…
unknownx500

0 0 0

How to Outsmart Your Competition With Content Marketing

This article highlights the some of the advantages of keeping an eye on your competitors...

Everybody wants an edge.  And hey, everybody needs one. Small businesses launch and die too often. Even if you’re among the lucky ones...…

Read More…
unknownx500

0 0 0

It's not big, and it's not clever.

As a regular human, I just want to let all solicitors know that their legal-jargon filled blogs or reports on cases are of no interest to...

Read More…
unknownx500

0 0 12

What makes content reliable: Why should I trust you?

Yesterday it was reported that Wikipedia editors have decided that mainstream newspaper The Daily Mail is an 'unreliable source' - not to...

Read More…
unknownx500

0 0 4

All censorship is benign... until it isn't

While I do not disagree with the analysis in this blog from Hunter Walk at Homebrew, it is hard to regard the developments which he...

Read More…

0 0 17

Hand-curated content suggestions for your social media

One of the frequent questions we get from clients is: what can we share on our social media? Obviously, in an ideal world, the majority...

Read More…
unknownx500

1 1 5

Content Distribution: slides from the Passle Hero Academy Seminar

Below are slides from the seminar I ran on content distribution techniques at the Passle Hero Academy last week. Obviously, detached from...

Read More…

0 1 40

Slides from Dr Claire El Mouden's Keynote at the Passle Hero Academy

Many of you have asked for a copy of El Mouden's keynote at our first Passle Hero Academy - so here they are. A video of her talk will be...

Read More…

0 0 12

It's the emotional resonance, stupid

OK, Pascal Beucler at MSL would never call anyone stupid. He's a very nice guy.

But his point here is a good one: data sets inform, but...

Read More…
unknownx500

1 0 8

Super Bowl 2017: When brands took a stand?

In today's politically charged climate, just about any comment about any topic is bound to alienate at least half the public, so it was a...

Read More…
unknownx500

0 0 32

Sit down and charge your batteries for a good cause

MKTG, Strawberry Energy and Cancer Research UK have launched very smart benches.

If you were strolling through Islington this weekend, you...

Read More…
unknownx500

0 0 22

The content marketers approach to sales enablement

You may be a little confused about exactly what 'sales enablement' means. If you type the phrase into Google, you get over 1.6m results,...

Read More…
unknownx500

3 1 5

How to make others love what you do

More brilliant tips from the insightful expert on competitive differentiation, Kim Arnold. Her 5 easy tips are exactly what any B2B...

Read More…
unknownx500

3 0 49

How can video help B2B businesses?

'The chances of getting a page one listing on Google increases 53 times with video'. - Forrester

Now I know how effective video can be...

Read More…
unknownx500 Sean MacEntee

1 0 11

Stop discounting - it's harming your business

It's a pretty standard go-to when you're trying to close off your sales before the end of the month. But is discounting actually causing...

Read More…
unknownx500

0 0 4

The best advertising is gender neutral

So says Bradley Wiggins talking about Skoda! As a female car buyer I think it would be a great improvement if all the car manufacturers...

Read More…
unknownx500

0 0 31

Are your B2B content headlines catchy and fresh?

Creating B2B content is one thing; creating B2B content that captures the attention of your target audience and generates leads (who go...

Read More…
unknownx500

1 2 32

Maintaining tangible relationships in the digital era

This article by the CMI is a really nice summary of the biggest reasons why salespeople should engage in content marketing. At the end of...

Read More…
unknownx500

2 0 0

Build real business relationships that stay loyal. Here's what not to do...

No matter what anyone says, customer awareness, the type that genuinely converts to an 'urgent', active curiosity about you, followed by...

Read More…
unknownx500

2 0 0

How to make your customers 'sticky' & win more sales

At its simplest, the solution is very obvious. But knowing the answer opens up a far wider channel of options, needs and opportunities,...

Read More…
unknownx500 AJC1

2 0 11

Be creative. Be digital. Above all, be human

Great business is all about being social.

It's an incontrovertible fact that has not changed since the days of trading chickens and clay...

Read More…
unknownx500

2 0 6

How to be more successful at persuading others

Whether you're collaborating on a project, selling, marketing, pitching, leading, managing, coaching, teaching or parenting, your success...

Read More…
unknownx500 Ozzy Delaney

0 0 0

35 Top Marketing Automation Tips

So you've invested in a Marketing Automation tool - marketing can take care of itself now, right? Well no actually. Marketing Automation...

Read More…
unknownx500 Peter Morville

0 0 18

Rugby Content Marketing from QBE

QBE are extremely active in sponsoring Rugby Union, being amongst other things a partner for the up-coming Lions Tour.

However, the RBS...

Read More…
unknownx500 mugley

0 0 23

Do you have what it takes to be a great content marketer?

According to Joe Pulizzi - and he ought to know a thing or two - the best kind of content marketer possesses 7 key characteristics.  

And...

Read More…
unknownx500

0 0 25

Forget Emojis - are you ready for Inmojis?

Who doesn't enjoy using an emoji in a message? No one. According to a report by Emoji marketing platform Emogi, 92% of online users use...

Read More…

0 0 8

Want to grow your business? Use LinkedIn to start conversations.

Is your business based on great client relationships? If this is the case, LinkedIn can be a key tool for keeping those relationships...

Read More…
unknownx500

0 0 1

Thinking outside the plastic box

Many of you know that I have a bee in my bonnet about market research and the gaping chasm in the PR toolbox (wow – how’s that for a...

Read More…
unknownx500

0 0 0

Conflict? What conflict?

"What I can give is not necessarily what you will get; but along our disagreements we will find some alternate ways.” ― Santosh Kalwar

Read More…
unknownx500

0 0 1

Marketing FinTech

Interesting post today by Kelley Weaver in Forbes. 

It turns out that while most fintechs, insurtechs or any 'techs' startups are forging...

Read More…

0 0 1

Managing your Marketing Strategy In-House: Is Your Team Ready

Following an implementation of Marketing Automation, you'll start to take the first steps into managing your Marketing strategy without...

Read More…
unknownx500

0 0 1

Predictive Analytics For Marketing - Some Predictions for 2017

It's February already, and yet it's still the season for 2017 predictions.

Here are some more.

Slava Koltovich, CEO at EastBanc...

Read More…
unknownx500

As a free user, you can follow Passle and like posts.

To repost this post to your own Passle blog, you will need to upgrade your account.

For plans and pricing, please contact our sales team at sales@passle.net

Repost successful!

View the repost

Repost successful!

Your repost is currently a draft. Review your repost and request approval.

Something went wrong whilst reposting - please try again.

Sorry - this is not an option. This post already exists in the Passle you have selected.

Try reposting to another Passle.