0 0 1

3 skills professional services firms need in their BD & Marketing teams

The top 3 skills in demand for professional services are

1. Thought Leadership

2. Proactivity

3. Digital Marketing

How much do you agree?

Professional services is an extremely competitive market with many mid-tier firms struggling to stand out from the crowd. As we continue...…

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unknownx500

0 0 4

Reports of my death are greatly exaggerated...

Mark Ritson has made a living by calling out bullshit. But he does it exceptionally well. I was fortunate enough to work at one of the...

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unknownx500

2 1 17

Why Writing Well Matters

A simple and easy to read list and infographic about why writing well can influence all aspects of your career and how to improve your...

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unknownx500

1 0 34

I know; therefore I do.

I wrote a piece a while back, asking the question, will your next hire for your sales team be a data scientist. It is evident that this...

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unknownx500

0 1 14

Alexa, are you smarter than me?

You may not think so, but the next generation does. Kids aged 6-10 think Amazon Alexa and other in-home AI systems are smarter than them,...

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unknownx500

2 0 1

The point of content in ABM

I was reading a couple of articles this morning about Account Based Marketing and was taken with the article below by Mark Amtower which...

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unknownx500

1 1 0

Marketing for women doesn't mean pink

Study after study has shown how women hold the lion's share of the consumer economy. You would expect that these studies would drive...

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unknownx500

0 0 13

The customer is always right

We are entering an unprecedented era in Sales & Marketing. I for one am truly excited by it, and I hope you are too. 

For the...

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unknownx500

0 0 11

4 Big Data Trends to Watch

The hope for the next generation of businesses is that the large quantities of data, which is accessible to the masses, can help in...

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unknownx500

1 0 16

How NOT to do a keynote

One of the perks of my job is I get to go to lots of events and meet tons of interesting people, see demos of the latest products and...

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0 0 1

Retail Sets Sail

We're just under two months away from the largest retail trade show in the US. Every January, the National Retail Federation puts on one...

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unknownx500 aaron_anderer

0 0 0

Skynet for CRM?

It's the phrase of the moment, but brace yourself. If you work with data, it's coming your way.

Artificial Intelligence (or, simply AI).

I...

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unknownx500 Gwydion M. Williams

0 0 2

The benefits of Google Posts

Below is a great article by Pegasus - Inspiring Healthy Decisions on the benefits of Google Posts. 

If you're a small business, are...

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unknownx500

0 0 0

What marketing worked for you in 2017?

what marketing worked this year? As you approach the end of the calendar year, you start to think about 2018. As you think about what...

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unknownx500

0 0 4

Personalised Marketing - key points to consider

Great article from McKinsey on the topic of personalised marketing for retailers - which could equally apply to financial services...

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unknownx500

0 0 8

How rude!

Last month, the FMCG company, Rude Health, known for its alternative, dairy-free milks, announced it was launching a full fat dairy...

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unknownx500

0 0 2

Royalty free?

Unless you have permission,  you may only feature members of the Royal Family in pretty limited circumstances, whether in TV...

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unknownx500

0 0 5

The power of personal relationships

I attended the B2B Marketing ABM Conference last week to learn more about Account Based Marketing and where B2B marketers are in...

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unknownx500

0 0 11

Cirque du Soleil in B2B Marketing

I attended a rather brilliant event last night, hosted by one of our clients, everis. The theme of the event was "Attitude" and it was...

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unknownx500

0 0 2

Buyer Intent Data

Data, Big Data and and Buyer Intent or simply Intent Data are terms we are all becoming familiar with. The question is, as sales and...

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0 0 6

Holidays are coming!

The first batch of Christmas ads are in, and (perhaps unsurprisingly) retailers and supermarkets seem to be first to the party.

This...

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unknownx500

0 0 0

Optimize an "About Us" page

Your 'About Us'  page is your chance to show that you're human! So often companies ask me if they need it... yes! Use it to let your...

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unknownx500

0 0 5

It's Not About You.....

Great article about finding the stories and how to interview to create compelling and authentic videos.

The best video stories don’t start with marketing messages, they start from something real. To find these, you’ve got to dig deep. When...…

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unknownx500

0 3 16

GDPR - Opportunity or Challenge?

There's just seven months to go before new laws governing how organisations use and collect data come into force. Everyone is talking...

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unknownx500

0 1 117

Management consultancies and PR?

For years I've wondered whether the paths of PR agencies and management consultancies would somehow converge, and I still think it's a...

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unknownx500

0 0 12

Has VR and AR Killed the Webinar?

I know VR and AR is pretty advanced for all of us and to be honest I've not signed up for AR or VR.  BUT, and it's a big but, AR is...

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unknownx500

0 0 3

Does Social Selling Need a Rebrand?

Some people are still struggling to come to terms as to what social selling is.

Does this mean social selling needs a rebrand?

In the last...

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unknownx500

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