0 0 40

Why are the John Lewis Christmas adverts so successful?

It’s that time of year again, leaves are falling off the trees, gloves, old scarves and hats are being dusted off, the winter nights are...

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unknownx500

0 0 14

Happy Halloween: Mars candy is here to freak you out

Get ready.

These films are inspired -- and truly frightening. In fact, Floor 9.5 has stayed with me, and 2 weeks later, I'm still nervous...

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unknownx500

0 0 6

Content creation and the power of flattery

Write nice things to, and about, the people you want to influence. This advice fits perfectly with the great quotes below. Check them out:

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unknownx500

0 0 2

Taboola vs Outbrain vs QuuuPromote: which paid channel promotes your B2B blog best?

As frequent readers of this blog know, I'm just as interested in what you do after you hit 'publish' as what happens before. Many of...

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unknownx500 kevin dooley

1 1 18

The Choices You Make Post-Graduation

When I first graduated, I began reading every article I could find on 'How To Land Your Dream Job', 'How To Craft A Stunning CV', 'The...

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unknownx500

0 0 12

Is Halloween a Trick or Treat opportunity for UK retailers?

I won't lie to you - I am not the most enthusiastic of Halloween converts. Whilst I have been known to pull on a costume on occasion (one...

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unknownx500

4 0 24

Is your direct marketing lawful?

With the General Data Protection Regulations (GDPR) coming into force in May 2018, it is a good time to review the consent which you hold...

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unknownx500

0 0 4

10 top tips for those getting started with Marketing Automation

I see many 'listicles' about why companies should adopt marketing automation and the benefits of it but I really like this one about how...

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unknownx500 DeclanTM

4 0 13

Who are the good guys of GDPR?

It is the regulator. The Information Commissioner's Office is the independent authority set up to uphold information rights in the UK, to...

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unknownx500

1 0 22

99% of B2B leads do not convert; much worse odds than Vegas!

I read the article below with a sense of astonishment, 99% of leads do not convert?! Certain this was just an alarmist use of statistics,...

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unknownx500

3 1 39

Expert-to-Expert Marketing

High-value Business-to-Business sales happen Expert-to-Expert.

It is a simple fact that Experts buy and sell some of the most valuable...

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unknownx500 Renaud Camus

0 0 12

Buyer Intent Data Is the Sales and Marketing Equivalent of the Crystal Ball

Adding buyer intent data to your marketing automation workflow segmentation strategies allows for a greater level of clarity in mapping...

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unknownx500

0 0 11

How do you like them apples...

It has come to this in the US.  

News outlets are relying on adverts to counter the current 'fake news' zeitgeist.  

I wonder...

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unknownx500

0 0 21

Why does KFC follow the Spice Girls?

Being a vegetarian, I don't tend to follow accounts like KFC on Twitter, but this is social media and branding genius in my view. It's...

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unknownx500

1 2 1

Facebook's Testing Out New Resume-Like Option, Similar to LinkedIn.

Over 2 billion people are actively using Facebook and with the amount of data people are sharing, it can be a goldmine for recruiters....

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unknownx500

0 0 0

PR's PR problem

Maybe our doubts about PR's place in the world could be helped with better hats or costumes?

No, maybe our image problem stems from the lack of image-shaping symbols, tools and signs that other endeavours have instilled in the...…

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1 0 7

How to Improve Your Social ROI

It can be difficult to define and implement a social strategy that will provide the most ROI. With the right preparation and defined...

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unknownx500

0 0 0

Text content thriving in a video, mobile-first world

As video surges in popularity on social media, the medium of textual story-telling does too. Every content writers' dream!

Remember when Facebook's main form of content was text-based status updates? Over time, the feed slowly became photo-centric. Now it's...…

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unknownx500

3 0 25

What is the most cost effective way to advertise your business?

If you are starting a business with limited resources it is important to market your business in the most effective way. You do not need...

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unknownx500 Michael Kappel

0 0 9

8 Resources to Make You Better at Selling

Never has it been easier to learn!

Sometimes the choice can be paralysing in itself and the digital temptations and notifications that are...

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unknownx500

0 0 9

Pardot and Salesforce Campaign Alignment: The Release We've All Been Waiting For

Over the past year or so, we've been teased with murmurings and screenshots of a very exciting Pardot release. I've been waiting for this...

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unknownx500

1 0 15

Aligning Sales and Marketing Top Tips and Tools

I recently gave a talk, summarised below by David at Passle, and I wanted to follow up with a deeper dive and demo of the tools we...

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unknownx500

1 0 9

How to build the 'best' brand for your customers

Marketing personalisation has moved far from referencing your name and company in emails. B2B enterprise companies now need to show they...

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unknownx500

0 0 2

9 Content Promotion Tools to Skyrocket Your Blog Traffic

I'm a huge fan of Neil Patel, huge (I'm a proud owner of a signed copy of his latest book) and I'm glad he's put Quuu as the first tool...

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unknownx500

0 0 7

One In Seven Companies Have No GDPR Plan

Of those surveyed, most companies feel they are on track to meet the requirements of GDPR. But for those who aren't, what could be the...

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unknownx500

1 1 102

Aligning Sales and Marketing - Marketo Marketing Nation London

Jason Sibley of Creation Agency provided top tips to align sales and marketing within b2b firms. Beyond influencing each other (take a...

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unknownx500

0 0 67

Promoting sanitary pads, naturally.

Brits, like many others, have been conditioned to recoil from bodily fluids. Ads for nappies, incontinence pads, contraceptives,...

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unknownx500 Camdiluv ♥

1 0 0

10 Easy Ways to Measure the Effectiveness of Your Content

"What is the ROI of something?" is becoming a prevalent question in many marketing meetings at the moment.  

I wanted to share this...

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unknownx500

0 0 2

3 Ways to Develop Your Voice in Social Media

First, let’s discuss the difference between your social voice and your social tone. Your voice is your brand personality described in...

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unknownx500

0 0 3

Blockchain and Marketing: Match Made in Heaven?

Blockchain isn't going anywhere, in fact its uses are increasingly being discussed outside of the remit of Bitcoin and into other domains...

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unknownx500

0 0 72

£75,000 fine for sending unsolicited marketing. Are you getting the message?

Earlier this month, the Information Commissioner’s Office (ICO), issued a fine against Vanquis Bank after it sent almost 1.5 million spam...

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unknownx500

0 0 18

Will We Soon See The End Of Celebrity Endorsements?

"What made you pick this Nespresso Machine, Linda?"

"Well, it's George Clooney's favourite...."

As a society, we are becoming more...

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unknownx500

1 0 11

How Do You Want To Be Remembered?

We'll admit it - in our business of recruiting, CVs are pretty important. In fact, they're the essential link between candidates and...

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unknownx500

0 0 12

Video kills the banner ad's star

The results of the IAB's digital advertising spend report are out. They include results for online, mobile and tablet for Jan-Jun...

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unknownx500

0 0 7

The most effective email marketing tactic of 2017

A survey of 260 marketers by Ascend2 suggests that message personalisation is the most effective email marketing tactic. 

But where...

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unknownx500

0 0 0

eBooks v White Papers for B2B Marketing

It's a hell of a quote. 80% of those surveyed would give an email address for a good asset. I have to be frank and say that's not really...

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unknownx500

0 0 5

Why haven't Marketers Started Using Marketing Automation?

A recent survey from Liana Technologies has explored the application of marketing automation with 421 responders from Europe, Asia and...

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unknownx500

1 0 65

Are you over the ABM hype?

Chief Marketer has recently released research on B2B lead generation. This contains some surprises, after you get past email being ranked...

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unknownx500

1 0 35

41% of Digital Marketers believe blogs rank highest at bringing in qualified leads

In the Search Engine Journal report below, marketers will find various interesting findings. The one I've highlighted below is the stat...

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unknownx500

0 1 6

Human-to-Human: "Diversity is now a strategic imperative to achieve authentic communications between brands and consumers."

Your communications as an organisation need to represent everyone who works for you and everyone you currently/intend to work with....

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unknownx500

0 0 27

How do I grow my audience? 6 steps to build a digital community around your brand.

Presuming you already have a Twitter, LinkedIn and Facebook account, how do you take the step to creating a community around you and your...

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unknownx500

0 0 11

Leadership - The importance of the first follower

Check out the video below.  You may well have seen it but do watch it again and listen to the audio as there is a great description...

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0 0 14

Money 2020 and the F-Word


How I learned to stop hating “frictionless”

If you’re packing your bags for Money 2020 in Las Vegas, chances are you’re familiar with the...

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unknownx500 Sole Treadmill

1 0 78

Three things my NFL experience taught me

Yesterday (Sunday) I was treated to my first NFL game. 

I went to see the LA Chargers take on the Oakland Raiders. I was nervous,...

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unknownx500

0 1 31

LGBT+ representation in advertising

I'll be doing another annual round up of LGBT+ representation in advertising soon. Spoiler alert: I think the quality of LGBT+...

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unknownx500 karendesuyo

1 0 35

How Marketing can help Sales right up to the close

The Sales Funnel is a very popular method of visualising a buyer's journey from being unknown, through to being a customer. 

However,...

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unknownx500 septembermess

2 0 15

Featured Employer of the Month - P&O Ferries

This months featured employer is P&O Ferries who need little-to-no introduction. 

P&O Ferries is a brand synonymous with the...

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1 0 8

Why content and consistency are key when blogging

Many of us will have memories as a kid of being cajoled into attending a music lesson, club or some other after-school activity that we'd...

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unknownx500

0 0 6

Twitter teste les 280 caractères.

C’est une transformation profonde de son fonctionnement que nous propose Twitter avec le lancement de son test pour les 280 caractères.

Read More…
unknownx500

0 0 33

Tapping into Millennials - the power of Nostalgia Marketing

With hectic work (and social) lives, unrelenting responsibilities and mounting pressures, reflecting on fond memories can bring light...

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unknownx500

0 0 3

7 Ways to Keep Great Content from Dying a Slow, Unremarkable Death

Are you keeping on top of your web content?

Probably not.

You wrote some great copy, that copy went on your website and has probably...

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unknownx500

0 1 15

Honestly, You Can't Afford To Be Mediocre Marketers

Remember a few years back, there was this post trending on Facebook about different occupations that looked like this?

If you're a...

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unknownx500

0 0 0

Mate preference, first impressions and the development of trust: an experiment in speed-dating behaviour

My full research paper can be found here

This paper investigates the decisions made by participants during speeddating events. The...

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0 0 13

2Cheap to get your advertising right?

Apart from perpetuating the 'used car salesman' stereotype, 2Cheap Cars' latest promotional attempt could spectacularly back-fire on them.

Read More…
unknownx500

0 1 1

Zero Comments... How bad use of stats damages your authority

I was forwarded the excellent article below which was published on the Harvard Business Review. It is about authenticity in leadership...

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unknownx500

0 1 12

Leadership through Content

We talk a lot about Experts influencing other Experts as part of the sales and marketing process. However, as the HBR article below...

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unknownx500 PJ Nelson

3 0 18

Repetition is the mother of all learning.

Or as we chant at Passle Towers (while doing burpees): "Repetitio mater studiorum est!"

Nonsense aside, it is not a new observation that...

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unknownx500 aotaro

1 0 43

What does Bitcoin have to do with content strategy?

The below article about the content marketing lessons learned from the emergence of Bitcoin is pretty intriguing. The author in question...

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unknownx500

0 0 17

Why you need a Social Media Audit & How-to

A social media audit ‘is not’ a purely data driven exercise, that looks deep into your social media channels. We don’t need your login...

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unknownx500

0 0 33

Which Brands are winning over Millennials?

With a shift in where wealth sits, younger generations are more and more important to brands.

Millennials are choosing brands that mirror...

Read More…
unknownx500

0 0 11

What to do when the creativity battery runs low?

It's easy to dismiss creativity as being the purview of only certain job titles, but in reality, very few jobs don't involve creativity,...

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unknownx500

0 0 16

What can B2B marketers learn from #WorldBalletDay?

Ballet is somewhat inescapable in my life, with my sisters and mother all heavily involved in that universe. So while I do realize that not

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unknownx500 rgpintor

0 0 0

Facial recognition - the ultimate KYC?

I recently went on a trip to Ireland and learnt that the info Google collects on you is a) useful and b) terrifying. A couple of days...

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unknownx500

1 0 5

Masters of Marketing Preview - Challenger Brands, Dusty Businesses and Everyone is Now in Tech

The annual ANA Masters of Marketing is taking place this week and Hotwire will be there along with 2,500 iconic brands and industry...

Read More…
unknownx500

4 1 29

Snapchat and Internal Recruitment

Social media recruitment is becoming increasingly popular, we have heard of the usual Facebook, Twitter and of course LinkedIn. But what...

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unknownx500

1 0 7

Inch by inch - Speak with emotion first and logic second

Creating content is just one of the ways we can influence but in my opinion it is a crucial one.  I know for certain it can make the...

Read More…

1 0 7

Insecurity as a Service

We often harness the inherent competitiveness of our authors to help with behavioural change. However, if the FT article below is right,...

Read More…
unknownx500

2 0 47

Latest research: The State of B2B Lead Generation

Yes, more research :)  - this time focused on B2B lead generation, looking at results from 1,000 companies and including analysis...

Read More…
unknownx500

0 0 56

Whats the nations favorite John Lewis advert?

So, I was in Notcuts at the weekend getting a nice big breakfast (due to one too many gins the night before) and also to have a look...

Read More…
unknownx500

1 1 37

If your company was at a party would anyone talk to you?

Have you ever been to party and spent the evening trying to avoid someone because you know they are soooooooooo boring.  They have...

Read More…
unknownx500

1 0 8

The Powerpoint Pitch is Dead

At least that's the case if you're pitching your next big idea to the @AngelsDen

So if you're looking to win investment for your...

Read More…
unknownx500

1 0 26

Can Big Data have a big impact on New Zealand politics?

Big data is giving businesses across the world a competitive advantage, and it may also be an important tool for political parties in...

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unknownx500

1 1 26

Are we on the cusp of an AI Marketing revolution?

Artificial Intelligence, or rather, its commonly used acronym - AI, has become a buzz word in the Marketing world we live in today. A...

Read More…
unknownx500

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