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Are you over the ABM hype?

Chief Marketer have recently released their latest research on B2B lead generation. This contains some surprises, after you get past...

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eBooks v White Papers for B2B Marketing

It's a hell of a quote. 80% of those surveyed would give an email address for a good asset. I have to be frank and say that's not really...

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Human-to-Human: "Diversity is now a strategic imperative to achieve authentic communications between brands and consumers."

Your communications as an organisation need to represent everyone who works for you and everyone you currently/intend to work with....

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Money 2020 and the F-Word


How I learned to stop hating “frictionless”

If you’re packing your bags for Money 2020 in Las Vegas, chances are you’re familiar with the...

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unknownx500 Sole Treadmill

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Three things my NFL experience taught me

Yesterday (Sunday) I was treated to my first NFL game. 

I went to see the LA Chargers take on the Oakland Raiders. I was nervous,...

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Featured Employer of the Month - P&O Ferries

This months featured employer is P&O Ferries who need little-to-no introduction. 

P&O Ferries is a brand synonymous with the...

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Twitter teste les 280 caractères.

C’est une transformation profonde de son fonctionnement que nous propose Twitter avec le lancement de son test pour les 280 caractères.

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Honestly, You Can't Afford To Be Mediocre Marketers

Remember a few years back, there was this post trending on Facebook about different occupations that looked like this?

If you're a...

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unknownx500

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2Cheap to get your advertising right?

Apart from perpetuating the 'used car salesman' stereotype, 2Cheap Cars' latest promotional attempt could spectacularly back-fire on them.

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unknownx500

0 2 11

Leadership through Content

We talk a lot about Experts influencing other Experts as part of the sales and marketing process. However, as the HBR article below...

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unknownx500 PJ Nelson

3 0 18

Repetition is the mother of all learning.

Or as we chant at Passle Towers (while doing burpees): "Repetitio mater studiorum est!"

Nonsense aside, it is not a new observation that...

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unknownx500 aotaro

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Why you need a Social Media Audit & How-to

A social media audit ‘is not’ a purely data driven exercise, that looks deep into your social media channels. We don’t need your login...

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Which Brands are winning over Millennials?

With a shift in where wealth sits, younger generations are more and more important to brands.

Millennials are choosing brands that mirror...

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unknownx500

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What to do when the creativity battery runs low?

It's easy to dismiss creativity as being the purview of only certain job titles, but in reality, very few jobs don't involve creativity,...

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unknownx500

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Facial recognition - the ultimate KYC?

I recently went on a trip to Ireland and learnt that the info Google collects on you is a) useful and b) terrifying. A couple of days...

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unknownx500

2 1 29

Snapchat and Internal Recruitment

Social media recruitment is becoming increasingly popular, we have heard of the usual Facebook, Twitter and of course LinkedIn. But what...

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unknownx500

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Insecurity as a Service

We often harness the inherent competitiveness of our authors to help with behavioural change. However, if the FT article below is right,...

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unknownx500

2 0 47

Latest research: The State of B2B Lead Generation

Yes, more research :)  - this time focused on B2B lead generation, looking at results from 1,000 companies and including analysis...

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unknownx500

0 0 46

Whats the nations favorite John Lewis advert?

So, I was in Notcuts at the weekend getting a nice big breakfast (due to one too many gins the night before) and also to have a look...

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unknownx500

1 0 5

The Powerpoint Pitch is Dead

At least that's the case if you're pitching your next big idea to the @AngelsDen

So if you're looking to win investment for your...

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unknownx500

1 1 24

Are we on the cusp of an AI Marketing revolution?

Artificial Intelligence, or rather, its commonly used acronym - AI, has become a buzz word in the Marketing world we live in today. A...

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