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The Choices You Make Post-Graduation

When I first graduated, I began reading every article I could find on 'How To Land Your Dream Job', 'How To Craft A Stunning CV', 'The...

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Is your direct marketing lawful?

With the General Data Protection Regulations (GDPR) coming into force in May 2018, it is a good time to review the consent which you hold...

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Who are the good guys of GDPR?

It is the regulator. The Information Commissioner's Office is the independent authority set up to uphold information rights in the UK, to...

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Why does KFC follow the Spice Girls?

Being a vegetarian, I don't tend to follow accounts like KFC on Twitter, but this is social media and branding genius in my view. It's...

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PR's PR problem

Maybe our doubts about PR's place in the world could be helped with better hats or costumes?

No, maybe our image problem stems from the lack of image-shaping symbols, tools and signs that other endeavours have instilled in the...…

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1 0 1

How to Improve Your Social ROI

It can be difficult to define and implement a social strategy that will provide the most ROI. With the right preparation and defined...

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Text content thriving in a video, mobile-first world

As video surges in popularity on social media, the medium of textual story-telling does too. Every content writers' dream!

Remember when Facebook's main form of content was text-based status updates? Over time, the feed slowly became photo-centric. Now it's...…

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One In Seven Companies Have No GDPR Plan

Of those surveyed, most companies feel they are on track to meet the requirements of GDPR. But for those who aren't, what could be the...

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1 0 4

How Do You Want To Be Remembered?

We'll admit it - in our business of recruiting, CVs are pretty important. In fact, they're the essential link between candidates and...

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eBooks v White Papers for B2B Marketing

It's a hell of a quote. 80% of those surveyed would give an email address for a good asset. I have to be frank and say that's not really...

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Are you over the ABM hype?

Chief Marketer has recently released research on B2B lead generation. This contains some surprises, after you get past email being ranked...

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Money 2020 and the F-Word


How I learned to stop hating “frictionless”

If you’re packing your bags for Money 2020 in Las Vegas, chances are you’re familiar with the...

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unknownx500 Sole Treadmill

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Three things my NFL experience taught me

Yesterday (Sunday) I was treated to my first NFL game. 

I went to see the LA Chargers take on the Oakland Raiders. I was nervous,...

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Featured Employer of the Month - P&O Ferries

This months featured employer is P&O Ferries who need little-to-no introduction. 

P&O Ferries is a brand synonymous with the...

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2Cheap to get your advertising right?

Apart from perpetuating the 'used car salesman' stereotype, 2Cheap Cars' latest promotional attempt could spectacularly back-fire on them.

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0 1 3

Leadership through Content

We talk a lot about Experts influencing other Experts as part of the sales and marketing process. However, as the HBR article below...

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unknownx500 PJ Nelson

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Why you need a Social Media Audit & How-to

A social media audit ‘is not’ a purely data driven exercise, that looks deep into your social media channels. We don’t need your login...

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Which Brands are winning over Millennials?

With a shift in where wealth sits, younger generations are more and more important to brands.

Millennials are choosing brands that mirror...

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Insecurity as a Service

We often harness the inherent competitiveness of our authors to help with behavioural change. However, if the FT article below is right,...

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1 0 0

The Powerpoint Pitch is Dead

At least that's the case if you're pitching your next big idea to the @AngelsDen

So if you're looking to win investment for your...

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