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Why it's quality over quantity for B2B blog traffic

It's easy to be seduced by numbers in the game of B2B blogging. High volumes of traffic and lots of views make for a great picture - but,...

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Your Name Here: Personalisation in 2017...

Last night, I had the privilege of attending CIM Travel Group’s annual Question Time which was held in the penthouse located on the 17th...

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What Exactly Is Recruitment Marketing?

Reading this 'vox pop' taken from the recent @HRTechConf in Chicago, I entirely agree with the self-styled recruitment Digital Strategist...

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Building Trust in a post-truth world

The post-truth phenomenon has become sufficiently deeply engrained that it was the Oxford Dictionaries Word of the Year. This leaves the...

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Marketing - Some Bold Predictions for 2017

In the dynamic marketing technology sector, anyone who tells you they can predict the future, is probably offering you 'alternative facts'.

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How did they know I wanted that?

Google is apparently about to sell your search history to advertisers.  

Good news for marketers?  Or potentially creepy (not to mention...

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Why omnichannel retailers won at Christmas

So, how did you do most of your shopping at Christmas? I imagine a lot online? When I was working in head office retail a few years back,...

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Show me you understand my needs

If you want me to buy from you, I’ve got to believe that you can help me. You’ve got to help me to believe you can help me.

Let’s look at...

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Marketing - Agencies and Clients At Odds in 2017

Erik Oster writes that many marketing agencies still living in the past. 

Most still prefer the retainer-based income - who doesn't? - and...

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Social Media and BIG DATA

Social media is a big big contributor to the tremendous amount of data produced by Big Data. Take a read of this article to find out how!

Today we are surfing on internet, visiting different websites, posting, liking and commenting on events and images of our friend. While...…

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A.I. for marketers = business growth

Another overview piece on the variants of A.I. but this time with a marketing lens on it. 

We've had data in the past but nothing like we...

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Big Move For Swinton Insurance. Be A Part Of It!

Swinton the UK's largest high street insurance broker are very close to moving into their new state of the art offices at 101 Embankment...

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Getting creative with Data

I like the image of the maths men v the mad men (see my earlier blog 'Cultural Karmageddon') and it seems that 2017 will be the year of...

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The continued rise of Video Marketing in 2017

It's no secret about the power of Video as a tool for marketers. However, brands often struggle to fit video production into their...

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Getting ahead in Professional Services

The number one point of Content Marketing for Professional Services is to convince people that you can be, and should be trusted. So if...

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8 Powerful Ways to Energize Your B2B Content Marketing Strategy

This piece simplifies some of the most important elements of content marketing and discusses their contributions to the overall strategy.

Is your B2B content marketing strategy successful? Or do you at times feel like your strategy needs a facelift? According to Content...…

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Video. Why bother?

The below article is a great insight into why video should be part of every business communication strategy.  And it is not to be feared....

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Less rules = Happier employees!

The focus of Dr Claire El Mouden's talk at our Passle Hero Academy next month is why KPIs don't work.

This struck a particular nerve with...

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Email warnings to online pirates

Talked about for some time, but now here.  UK ISPs are now to start sending out educational letters to their customers who are identified...

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Recruitment Is Marketing

Hey guys. It's me. Taylor. A short but sweet video here, that describes very simply how recruiting has developed and become more...

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An Introduction to Passle (Video).

Your business is full of experts. That’s why you hired them. Unfortunately, they’re so busy doing their jobs that they don’t have the...

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Track everything..... even your kids

Big brother watching over everything that you do is a feeling that we all love is what no-one ever said. From the bank, to the government...

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In deference to MAYA

This weekend's longish read is on MAYA - Most Advanced Yet Acceptable - a design principle based on the observation that we like what we...

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Effective Content Posts - 10 Good Examples from 2016

How to blog well. 

I could spend some hundred words on this but why do that when Ms Zeckman of TopRank Marketing Blog puts it well in her...

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The Passle Hero Academy

We are launching our first Passle User Event on 1st February! It's designed for you to find out about best practice, network with other...

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