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B2B Sales #toptips 1 - Head Straight to the Top

When selling  your product or service to another business how do you go about making that first contact with a firm? So often people...

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How To Optimise Your Email Marketing

Do you find yourself asking, "Why is my email strategy not working?" or "How can I improve my campaign?" If so, then see our top tips to...

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Where does Presales Fit into your Content Strategy?

The metrics quoted by Hatami are enough to ensure you are fully utilising the presales team within your selling process. The four main...

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Why it's quality over quantity for B2B blog traffic

It's easy to be seduced by numbers in the game of B2B blogging. High volumes of traffic and lots of views make for a great picture - but,...

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Your Name Here: Personalisation in 2017...

Last night, I had the privilege of attending CIM Travel Group’s annual Question Time which was held in the penthouse located on the 17th...

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B2B buyers value research and insight above all else

With the amount of content being consumed in the B2B buying process showing no sign of decreasing and the choice of content types...

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What Exactly Is Recruitment Marketing?

Reading this 'vox pop' taken from the recent @HRTechConf in Chicago, I entirely agree with the self-styled recruitment Digital Strategist...

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Building Trust in a post-truth world

The post-truth phenomenon has become sufficiently deeply engrained that it was the Oxford Dictionaries Word of the Year. This leaves the...

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Marketing - Some Bold Predictions for 2017

In the dynamic marketing technology sector, anyone who tells you they can predict the future, is probably offering you 'alternative facts'.

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The Top 10 Industries to Find a Job in 2017 Revealed

Hey guys. It's me. Taylor. Some real growth in a lot of different, wide ranging sectors here. It's good to see! 

It can only mean more...

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How did they know I wanted that?

Google is apparently about to sell your search history to advertisers.  

Good news for marketers?  Or potentially creepy (not to mention...

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Change or die - the challenges for print and PR

To say that the rise of online content consumption has meant hard times for print media is an understatement. The breaking news from...

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How to create your first Passle

A 60 second video to show you how to create your first Passle post! 

1 3 25

Walking into the perfect sales meeting.

How many times have you walked into a meeting with a prospective client and they knew exactly what you were going to present to them; had...

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Why omnichannel retailers won at Christmas

So, how did you do most of your shopping at Christmas? I imagine a lot online? When I was working in head office retail a few years back,...

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Show me you understand my needs

If you want me to buy from you, I’ve got to believe that you can help me. You’ve got to help me to believe you can help me.

Let’s look at...

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Marketing - Agencies and Clients At Odds in 2017

Erik Oster writes that many marketing agencies still living in the past. 

Most still prefer the retainer-based income - who doesn't? - and...

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Social Media and BIG DATA

Social media is a big big contributor to the tremendous amount of data produced by Big Data. Take a read of this article to find out how!

Today we are surfing on internet, visiting different websites, posting, liking and commenting on events and images of our friend. While...…

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Content Marketing in a World of Wearables

As marketers we're used to adapting to changing technologies and making sure we're keeping up with our target audiences. With content...

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Accenture's key ways to create a content stream

There are a number of interesting ideas in this piece from Mary Firth (Head of Content Marketing Services at Accenture Interactive) on...

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What's on the horizon for marketing in 2017?

This week Byfield attended The Drum's 2017 predictions event where leaders in the marketing sphere shared insights on what is to come in...

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How to be as prolific as Isaac Asimov in 6 steps

Great article by Charles Chu in which he distills Isaac Asimov's writing on writing into 6 key pieces of advice to be as prolific as him.

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A.I. for marketers = business growth

Another overview piece on the variants of A.I. but this time with a marketing lens on it. 

We've had data in the past but nothing like we...

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Big Move For Swinton Insurance. Be A Part Of It!

Swinton the UK's largest high street insurance broker are very close to moving into their new state of the art offices at 101 Embankment...

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5 Reasons Why You Need To Take Advantage of Influencer Marketing

Influencer marketing has grown and developed over the past few years and now sits at the top of the inbound marketing list. A survey by...

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Getting creative with Data

I like the image of the maths men v the mad men (see my earlier blog 'Cultural Karmageddon') and it seems that 2017 will be the year of...

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The continued rise of Video Marketing in 2017

It's no secret about the power of Video as a tool for marketers. However, brands often struggle to fit video production into their...

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How To Send Better B2B Emails In 2017

Given the fact that thousands of emails are sent every second, how can you make sure your message gets through and will be remembered by...

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Getting ahead in Professional Services

The number one point of Content Marketing for Professional Services is to convince people that you can be, and should be trusted. So if...

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8 Powerful Ways to Energize Your B2B Content Marketing Strategy

This piece simplifies some of the most important elements of content marketing and discusses their contributions to the overall strategy.

Is your B2B content marketing strategy successful? Or do you at times feel like your strategy needs a facelift? According to Content...…

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Video. Why bother?

The below article is a great insight into why video should be part of every business communication strategy.  And it is not to be feared....

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Less rules = Happier employees!

The focus of Dr Claire El Mouden's talk at our Passle Hero Academy next month is why KPIs don't work.

This struck a particular nerve with...

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A "potential" huge sigh of relief for all B2B marketers!

We've been having a lot of conversations over the past year in terms of how data legislation is going to impact marketing and prospecting...

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Email warnings to online pirates

Talked about for some time, but now here.  UK ISPs are now to start sending out educational letters to their customers who are identified...

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"Do you need more haemorrhoid cream?"

'Creepy' is often a word that appears in blogs like this, and clearly potential privacy issues will be a problem for many.

I remember the...

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How media behaviour differs - Gen X, Y, Z

A recently published report by Kantar Millward Brown shows why marketers struggle to reach the Generation Z (16-19 years). They are...

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What does your content calendar look like?

Last year, I took a leaf out of LinkedIn's editorial calendars and created one specifically for the sales, leadership and marketing team...

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Recruitment Is Marketing

Hey guys. It's me. Taylor. A short but sweet video here, that describes very simply how recruiting has developed and become more...

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Tech Content Marketing Trends, an interesting view!

It's no surprise that the vast majority of Tech Marketers are using content marketing as part of their marketing strategies, from Social...

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An Introduction to Passle (Video).

Your business is full of experts. That’s why you hired them. Unfortunately, they’re so busy doing their jobs that they don’t have the...

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The Curious Case of Employee Advocacy Tools

Over the past few years, a number of employee advocacy tools have risen to prominence, which is no surprise given the obvious value in...

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Content Mistakes To Avoid In 2017

Content marketing is a tool not to be ignored or misused in 2017. Perhaps the new year is the perfect time to re-think your content...

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Legere and T-Mobile Demonstrate Authenticity is Key

I have long been a fan of John Legere, not only for his constant running and flash giveaways on twitter but for the example he sets...

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Track everything..... even your kids

Big brother watching over everything that you do is a feeling that we all love is what no-one ever said. From the bank, to the government...

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In deference to MAYA

This weekend's longish read is on MAYA - Most Advanced Yet Acceptable - a design principle based on the observation that we like what we...

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Good news for Financial Advisers!

We’re delighted to announce that for a limited time only we are including a ‘ready-made’ Social Media strategy for IFAs alongside our...

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Effective Content Posts - 10 Good Examples from 2016

How to blog well. 

I could spend some hundred words on this but why do that when Ms Zeckman of TopRank Marketing Blog puts it well in her...

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Does Content Actually Bring in Customers?

A great article here from Entrepreneur, investigating the worth of content and asking the question - does it actually bring in customers?...

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Video marketing - the promotion booster

Research shows that users prefer watching a video than reading a text and they are more likely to comment, like or share the content. 

The...

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The Passle Hero Academy

We are launching our first Passle User Event on 1st February! It's designed for you to find out about best practice, network with other...

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