1 2 0

The growing importance of SMART goals

Last year, Tom wrote about how we use SMART goals to ensure that we create content in a timely and consistent way. We had seen lots of...

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We won an award!

Who doesn't love an award? We are really stoked to have received an award from HubSpot for our work on sales enablement. Helping a client...

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The new age of B2B marketing

Technology is moving faster than ever and businesses are looking to exploit every angle possible in their latest B2B marketing campaigns....

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Pitfalls for brands that publish

The news of the demise of McDonald's YouTube channel 'Channel Us' prompted a discussion in the office about brands and retailers becoming...

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How To Outsmart Your Competition With Content

Hey Guys. It’s me. Taylor. In the cut throat world of business it's important to know what  your competitors are doing. This article on...

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unknownx500 Kopaz.

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CIM Excellence Awards

Hi fellow marketing people. Can thoroughly endorse these awards. A great night out and as a former judge of several years I can confirm...

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4 0 5

Marketing FAILS!

As its Monday I feel like we all need a little bit of lighthearted entertainment to get through the last hour or so.

I thought I would...

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The Crossroads for Twitter

Acquisition discussions between Twitter and Salesforce, Microsoft and Google are frontpage news in the F.T. 

The quote below rather neatly...

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7 Content Marketing Mistakes and How to Avoid Them

Complacency can kick in at any time.  This article acts a nice refresher reminding one of some of the fundamentals regarding Content...

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The Power Of Content Marketing In Recruitment

Some of our favourite clients use content incredibly well as a part of their marketing and talent attraction strategy, and it really is...

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Passle vlog #003

Here is our latest vlog featuring James! Every month a different team member shares cool features and tips and tricks to make the most of...

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Finding the right balance with your writing voice

When you're creating content for a specific audience, you need to adopt the right tone. What problems are they facing? What are their...

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Slow and steady...

"Rome wasn't built in a day."

"Little and often does the job."

"Take your time."

Just a few of the catchphrases I grew up hearing from my...

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The fine line between political agenda and marketing

Donald Trump's originally named son managed to successfully rile the world with another incendiary tweet this week.

Without beating around...

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Are you ready to open your world?

At a time when immigration and nationalism are causing a stir, a recent campaign by travel search engine Momondo sends a powerful...

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The Importance of Marketing - The Recruiters Guide

A really insightful post from a really good friend and client of mine, Tony at TVH Marketing Solutions. One of the leading Marketing...

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The Big Bang Theory

I love the Big Bang Theory, for us nerds its great to cool....for 5 minutes...

When I read this feature it brought back some memories of...

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Getting Your Message Heard

A thought provoking article. The cut through observations about social media and brand affection are challenging. There will be...

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Create a new market segment?

This is on the back of the trend where everyone wears activewear / dri-fit in more casual settings. While I think this new...

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Fight Back Ghost-Produced Thoughts

A fascinating article by former ghost-writer Aimee Millwood on the perils of hiring ghostwriters. As Millwood puts it, 'companies paid...

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Passle in ICCOpr/PRWeek World PR Report

Passle features in the first ICCO/PRWeek World PR Report with a piece of thought leadership on content marketing.

Most agencies and professional services companies are named after the individuals that founded the company. The reason for this is that...…

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Paws For Thought

As a bit of a self proclaimed cat lady myself this project excites me greatly! Not only is this an adorable campaign but the reason...

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Using Content To Attract Candidates, It's The Future!

With the way the candidate landscape is changing and the need to engage with them through thought-provoking and relevant content, I...

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Marketing Lessons Disney Movies Teach Us

As soon as I saw the word Disney and the cutest little picture of Dory I knew I wanted to read this article, and I'm so glad I did! This...

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Good Vibrations

As we all know, I love a good bit of story telling.  I love branding and content and I love content marketing.  But I also love...

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Saluting The Recruitment Marketing Revolutionaries

Like the scriber of this wonderful piece, Lisa Jones, I've long-since eulogised the importance of marketers in today's recruitment...

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Putting products into services

Excellent article on how the professions candiscover, develop and monetise potential products by identifying opportunities for...

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Whither BuzzFeed, PR?

BuzzFeed's recent decision to separate its news and entertainment divisions and to put a stronger emphasis on video could be clue to PR...

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Wing it? Bad Shout. Here's a Better Idea

                    'What's your strategy when it comes to content?'

                    'Errrrrmmm' ...followed by a long, lingering pause. 

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Being well-prepared

Do marketers have to rewrite their plans following Britain’s decision to exit the EU? Richard Crook, marketing head across EMEA for...

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Justifying extravagant marketing

I've often wondered whether and how expensive advertising shoots, massive sponsorship investments or extravagant events could be...

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Break the rules

Recently I have been surprised by by some of the responses I get when talking to friends and prospects about why something cannot be done...

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