0 0 7

Content as Soft Power: the Olympics

The Chinese famously, and successfully, targeted the Olympics as a Soft Power opportunity. The British have done the same since 1996,...

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0 0 3

An Excellent Content Marketing checklist

Content calendars, marketing personas, media types, SEO keywords (if you must)... it's all there in a pretty document to fill out.

Content is so critical because people care about their own problems much more than they care about your products. When you capture your...…

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3 0 16

Broadbean: Why Recruitment Is Becoming Marketing

A very good article courtesy of our friends over at Broadbean:

With increasing competition for businesses to attract highly skilled candidates, recruiters should be weaving marketing into their...…

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1 0 29

The Rise (Return?) Of The Neo-Generalist

Finally, I may be able describe what I do without boring or offending people. 

Looking forward to the publication of this book next month. 

During an era still dominated by hyperspecialism and experts with ‘the one right answer’, the neo-generalist defies easy classification....…

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unknownx500

0 0 0

Open the door, please

After a few years in the PR arena, you realize that a lot of what you've be able to do comes down to opportunities created for you by...

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0 5 18

The Existentialism of Mr Bounce

Pure joy can often be found in unfettered, unencumbered writing - writing with no purpose other than to amuse, confound or please. ...

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unknownx500

3 0 51

Have You Got Your Amazon 'Dash' Button Yet?

A huge breakthrough for ecommerce that I was completely unaware of - the Amazon 'Dash' button. The Amazon 'Dash' service has just...

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unknownx500

1 0 6

8 Ways Your Brand Is Deterring Mobile Shoppers

We've all been there. 

Turning your smartphone every which way to make a site work so we can make a purchase, clicking back and forth...

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unknownx500

0 0 10

Are human journalists more intelligent than Facebooks algorithms?

I predict that journalists and content marketers will soon find ways to fool the algorithm into trending errors

"McChicken" was also trending after a video of a man masturbating with a McDonald's sandwich went viral. A piece about Go Topless Day in...…

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2 0 16

Overcoming the fear of the blank page

Ah, the blank page. It certainly does evoke a feeling of discomfort. All that white space, just waiting for you to bring it to life. 

As a...

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0 0 2

Drone Delivery: Fact or PR?

I do love a good drone story, almost as much as I love pizza. So imagine my excitement when I found out Dominos will be testing drone...

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unknownx500

0 0 1

Social media, regulation and responsibility

This debate has been around for a while but one suspects that there will be concerted efforts now to compel major social media outlets to...

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unknownx500

0 1 9

Tweeting About the Olympics - What is a Media Company?

My colleague James wrote an interesting post regarding entities posting about the Olympics and the US Olympic Committee. The original...

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unknownx500

1 0 13

Make your product a habit

The decades-long, ferocious battle over who owns breakfast contains some intriguing (some slightly startling!) and some really very...

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unknownx500

1 1 381

My Job is too "Boring" to write Content

This is a conundrum we often run into when getting subject matter experts to regularly share their insights online. There is often an...

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0 2 5

Design Vs User Experience....

I found this article particularly amusing today and although EKM Powershop are B2C ecommerce specialists there is lots you can take away...

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0 0 2

The Business and Marketing Manifesto.

Positive Choice for People in Business™.

Business and Marketing Responsibility (medium long read).

This manifesto is a product of multiple...

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unknownx500

0 0 88

7 Skills Required for Marketing Professional Services Firms

Increasingly, sales and business development recognise the need for marketing support if they are to be successful. In response,...

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0 0 9

Why analytics investments are yet to pay off

A mere 12% of respondents believe that those currently implementing their general businesses analytics can remain at the forefront of...

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unknownx500

1 0 7

Where have all the polite people gone?

Positive Choice for People in Business™.

Where have all the polite people gone in marketing? (short read)

This is a common thread, from...

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unknownx500

0 0 0

How Do You Avoid A Burnout From Blogging?

Many business blogs fail due to writers having a burnout. Probable causes could arise from a lack of content, writer's block or loss of...

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unknownx500

0 0 6

Free Nandos for A-Level Students

Another brilliant marketing ploy - as students rejoice (or sulk) on getting their A-level results, Nandos are offering free meals to...

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unknownx500 h0lydevil

0 0 19

We’re all marketers now

Designing a great customer-engagement strategy and experience depends on understanding exactly how people interact with a firm throughout...

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unknownx500

0 0 0

What's the motto with you?

This Monday Note piece wonderfully highlights some of the absolute fluffy tosh that comes about when marketing leads the company motto....

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unknownx500

1 0 10

Can YouTube stay at the top?

YouTube is still the biggest video platform in the market however they should do more with rising competition from say, Instagram, which...

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unknownx500

0 0 0

Singapore's golden boy

When Joseph Schooling won gold, brands were quick to jump on the Schooling bandwagon with their interesting campaigns that quickly...

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2 2 4

Pinterest to come alive with video

Pinterest has just launched Promoted Videos in a move towards their vision of being the 'Google for discovery'.   It will be interesting...

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2 3 14

PASSLE | NEW FEATURES VLOG #002

Below is Passle's second vlog - we're aiming to do these monthly with a new Passle face each time, introducing you to what's new here!

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1 1 17

Geography and Quality vs Volume of Reach

The irony of Layton's comments regarding local businesses declining the sponsorship opportunity as it is not like football is that those...

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0 1 7

Social Media Week London #SMWLDN

Tuesday September 13th sees the return of Social Media Week London - a busy 4 day schedule includes a lineup of events, speeches, and...

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0 0 16

Facebook are now blocking ad blockers

Facebook are blocking ad blockers. Say what? 

The news broke, and so many people have input on this subject. 

Facebook is ad-supported. Ads are a part of the Facebook experience; they’re not a tack on. As such, the social media giant said it...…

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unknownx500 Sarah.Marshall

0 0 0

37 stats you need to know now about visual content

If you are like many and already thinking of next years detailed marketing plans and are considering visual content, then you really need...

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0 0 54

The B2B Content Marketing Toolkit 2016

Passle is hosting an exciting event called the B2B Content Marketing Toolkit 2016 on Thursday 13th October at WeWork Moorgate, 6.30pm....

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0 0 2

Pleasure and Purpose in Business.

Positive Choice for People in Business™

Pleasure and Purpose in Business (medium read).

Sharing this message is at risk of upsetting all of...

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unknownx500

1 0 15

Twitter and Blogging Best Practice with Jon Snow

Jon Snow provides an authentic insight into his own use of blogging and twitter through digital storytelling. 

Interestingly Jon is very...

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0 0 8

The Sales Funnel as viewed through Inbound Marketing

You've heard of TOFU, MOFU & BOFU but are not quite sure what they are....then this article nicely explains each of these core areas of...

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unknownx500

0 2 12

It Already Exists - Sales and Marketing Panacea.

Positive Choice for People in Business™.

A potential panacea for marketing and business leaders, corporate, agency or SME (medium read).

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unknownx500

0 0 206

Can your Sales and Marketing really break the mould?

The lines between sales and marketing should be blurring by now. That is not to say the lines should be less evident for the customer;...

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unknownx500

0 2 20

Why you don't always have to stay on-topic as a B2B blogger

Many a B2B blogger has asked themselves: "What on earth do I write about next?" It can kill your creativity when you feel like you've...

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unknownx500

0 0 17

Was the Audi R8 Advert Ban Justified?

The Audi R8 Anuncio model - supercar and kryptonite to sportscar enthusiasts - recently featured in an advert that has been banned by the...

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unknownx500

0 0 0

Make your marketing strategy colourful

The image and colours we choose in our marketing campaigns and in our branding is becoming more important as we find much more engagement...

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unknownx500

1 2 32

If a Tree Falls in the Woods

A very insightful piece from CIO here, which argues that one of the principal factors for the mismatch between content marketing goals...

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1 0 3

Great content alone is not enough to succeed

I don't think Content Marketing can get much bigger.  Every campaign we work on relies on content. Every marketer we speak to wants to...

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0 0 13

You’ve Got Marketing Automation Software, Now What?

Marketing automation is becoming more prevalent, but doesn't necessarily make marketing any easier since a lot of time, effort, planning...

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0 0 0

Innovation in Retail.

Positive Choice for People in Business™.

It's the detail in retail...

It's great to see so many brands we have the pleasure of working...

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unknownx500

0 0 8

Instagram Stories a ripoff of Snapchat?

Instagram's new stories feature is fun! Just as fun as snapchat...? 

With the new function comes a boat load of controversy. There are...

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unknownx500

0 0 15

Bye bye click bait on Facebook!

Facebook has recently announced another change to its algorithms, to minimise the over usage of click bait type links to keep the home...

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unknownx500

2 0 6

Using metrics to hire the best marketers

The great thing about Digital marketing and marketing campaigns is you can measure in very real terms the success of you various efforts...

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1 0 85

Instagram Stories and What This Means for Marketers!

Instagram launched “Instagram Stories” yesterday! 

A lot of people that use Instagram (myself included), it's a platform that shows off...

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unknownx500

0 0 3

Mind the gap - creating remarkable content in a saturated market

As more businesses realise the value of creating content, the competition continues to heat up - and that makes things a whole lot more...

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unknownx500

1 1 22

An experiential nudge goes a long way

A little brand experience can go a long way. That's something overlooked with surprising frequency by brands that are otherwise looking...

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unknownx500

1 0 6

Should we start saying goodbye to Snapchat?

Oh burn. Instagram has stepped on Snapchat's turf and introduced Instagram stories. It is virtually the same idea as Snapchat stories - a...

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unknownx500

0 0 9

10x Content or Bust

In the days when everyone is creating regular content the concept of '10x Content' couldn't be more important.

10x Content, that is,...

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unknownx500

2 1 17

Order your pizza on Facebook Messenger

In April this year Facebook launched a new Messenger platform which allows businesses to create messenger bots to automatically interact...

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unknownx500

0 0 7

Why I'm glad I've stumbled upon StumbleUpon again

I'd almost forgotten about StumbleUpon as a content curation tool, until I found this article today claiming that the author was starting...

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unknownx500

4 0 45

For Recruiters, Knowledge Is Power

I agree with Tracey Barrett from BlueSky PR when she says that too many recruitment consultancies talk about what their company does,...

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1 0 0

How Pixar uses music to make you cry

As marketers we are often tasked with emotionally engaging an audience, from humorous blog posts to riveting speeches. 

But the kings and...

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1 2 40

How to WIN Using Social Media

This article actually covers a piece of research we did here at Passle and talks about accountants being baffled with social media. ...

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unknownx500 Jason A. Howie

0 1 2

Online communities matter - Pokemon Go trend

The customer may not "always be right" but a community full of discussions can make it pretty clear where a product is going wrong.

This...

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unknownx500

0 1 0

PokemonGO could hurt workplace productivity?

Bosses and managers must definitely lead by example.  It is all about 'monkey see, monkey do'. During the day, they must take into...

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