0 0 1

Content as Soft Power: the Olympics

The Chinese famously, and successfully, targeted the Olympics as a Soft Power opportunity. The British have done the same since 1996,...

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unknownx500

0 0 1

An Excellent Content Marketing checklist

Content calendars, marketing personas, media types, SEO keywords (if you must)... it's all there in a pretty document to fill out.

Content is so critical because people care about their own problems much more than they care about your products. When you capture your...…

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unknownx500

3 0 7

Broadbean: Why Recruitment Is Becoming Marketing

A very good article courtesy of our friends over at Broadbean:

With increasing competition for businesses to attract highly skilled candidates, recruiters should be weaving marketing into their...…

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1 0 22

The Rise (Return?) Of The Neo-Generalist

Finally, I may be able describe what I do without boring or offending people. 

Looking forward to the publication of this book next month. 

During an era still dominated by hyperspecialism and experts with ‘the one right answer’, the neo-generalist defies easy classification....…

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unknownx500

0 0 5

Open the door, please

After a few years in the PR arena, you realize that a lot of what you've be able to do comes down to opportunities created for you by...

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0 5 26

The Existentialism of Mr Bounce

Pure joy can often be found in unfettered, unencumbered writing - writing with no purpose other than to amuse, confound or please. ...

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3 0 48

Have You Got Your Amazon 'Dash' Button Yet?

A huge breakthrough for ecommerce that I was completely unaware of - the Amazon 'Dash' button. The Amazon 'Dash' service has just...

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unknownx500

1 0 3

8 Ways Your Brand Is Deterring Mobile Shoppers

We've all been there. 

Turning your smartphone every which way to make a site work so we can make a purchase, clicking back and forth...

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unknownx500

0 0 2

Are human journalists more intelligent than Facebooks algorithms?

I predict that journalists and content marketers will soon find ways to fool the algorithm into trending errors

"McChicken" was also trending after a video of a man masturbating with a McDonald's sandwich went viral. A piece about Go Topless Day in...…

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unknownx500

2 0 11

Overcoming the fear of the blank page

Ah, the blank page. It certainly does evoke a feeling of discomfort. All that white space, just waiting for you to bring it to life. 

As a...

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unknownx500

0 0 1

Drone Delivery: Fact or PR?

I do love a good drone story, almost as much as I love pizza. So imagine my excitement when I found out Dominos will be testing drone...

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unknownx500

1 0 16

Make your product a habit

The decades-long, ferocious battle over who owns breakfast contains some intriguing (some slightly startling!) and some really very...

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unknownx500

0 2 2

Design Vs User Experience....

I found this article particularly amusing today and although EKM Powershop are B2C ecommerce specialists there is lots you can take away...

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0 0 0

How Do You Avoid A Burnout From Blogging?

Many business blogs fail due to writers having a burnout. Probable causes could arise from a lack of content, writer's block or loss of...

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unknownx500

0 0 1

Free Nandos for A-Level Students

Another brilliant marketing ploy - as students rejoice (or sulk) on getting their A-level results, Nandos are offering free meals to...

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unknownx500 h0lydevil

0 0 6

We’re all marketers now

Designing a great customer-engagement strategy and experience depends on understanding exactly how people interact with a firm throughout...

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0 0 0

What's the motto with you?

This Monday Note piece wonderfully highlights some of the absolute fluffy tosh that comes about when marketing leads the company motto....

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unknownx500

1 0 5

Can YouTube stay at the top?

YouTube is still the biggest video platform in the market however they should do more with rising competition from say, Instagram, which...

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unknownx500

0 0 0

Singapore's golden boy

When Joseph Schooling won gold, brands were quick to jump on the Schooling bandwagon with their interesting campaigns that quickly...

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2 1 0

Pinterest to come alive with video

Pinterest has just launched Promoted Videos in a move towards their vision of being the 'Google for discovery'.   It will be interesting...

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0 1 5

Social Media Week London #SMWLDN

Tuesday September 13th sees the return of Social Media Week London - a busy 4 day schedule includes a lineup of events, speeches, and...

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0 0 3

Facebook are now blocking ad blockers

Facebook are blocking ad blockers. Say what? 

The news broke, and so many people have input on this subject. 

Facebook is ad-supported. Ads are a part of the Facebook experience; they’re not a tack on. As such, the social media giant said it...…

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unknownx500 Sarah.Marshall

0 0 27

Was the Audi R8 Advert Ban Justified?

The Audi R8 Anuncio model - supercar and kryptonite to sportscar enthusiasts - recently featured in an advert that has been banned by the...

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unknownx500

0 0 2

Make your marketing strategy colourful

The image and colours we choose in our marketing campaigns and in our branding is becoming more important as we find much more engagement...

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1 2 10

If a Tree Falls in the Woods

A very insightful piece from CIO here, which argues that one of the principal factors for the mismatch between content marketing goals...

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unknownx500

0 0 3

Instagram Stories a ripoff of Snapchat?

Instagram's new stories feature is fun! Just as fun as snapchat...? 

With the new function comes a boat load of controversy. There are...

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unknownx500

0 0 10

Bye bye click bait on Facebook!

Facebook has recently announced another change to its algorithms, to minimise the over usage of click bait type links to keep the home...

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unknownx500

0 0 2

10x Content or Bust

In the days when everyone is creating regular content the concept of '10x Content' couldn't be more important.

10x Content, that is,...

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unknownx500

2 1 5

Order your pizza on Facebook Messenger

In April this year Facebook launched a new Messenger platform which allows businesses to create messenger bots to automatically interact...

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unknownx500

4 0 24

For Recruiters, Knowledge Is Power

I agree with Tracey Barrett from BlueSky PR when she says that too many recruitment consultancies talk about what their company does,...

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unknownx500

0 1 0

PokemonGO could hurt workplace productivity?

Bosses and managers must definitely lead by example.  It is all about 'monkey see, monkey do'. During the day, they must take into...

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unknownx500

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