1 1 13

Calculating ROI for sport sponsorship

With the endless debate in the PR community about how to best show a return on investment ("I don't know the definition of good PR, but I...

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The difference between a good content writer and a great one

When we create content for our businesses we, of course, want it to be useful. It needs to address our reader's specific interests and...

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0 0 1

Tumblr to introduce ads across all blogs

Tumbler are offering an advertising offer in order to boost revenue. I for one will be investigating in more detail. 

Tumblr this week quietly announced plans to roll out a new advertising program across its site which will see it implementing ads across...…

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We're the superhumans - the ad to beat

When it comes to the Olympic and Paralympic Games,I can't surely be the only one who feels that the lead up to Rio has been rather...

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0 0 1

Tweeting in the dark: The next big fad?

You may have heard about the new Twitter night time mode which is currently being rolled out across Android (iOS roll out to follow). It...

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0 1 68

Why marketers should care about personal branding

I have an article over at Marketing Tech today on personal branding, including practical bits of advice to achieving it. Check it out!

Personal branding might sound like an unsavoury practice reserved for the gurus and ninjas of the marketing world. However, like social...…

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0 0 8

AI in marketing...bring it on I say

Once you get your head around the idea of Artificial Intelligence and stop thinking of it as Cyborgs control us and a matrix type world...

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0 0 2

Simplify your social media strategy

There is no shortage of articles online offering advice when it comes to social media. But no matter what they promise - there is no...

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0 0 5

What is twitter?

Seems odd that when research tells you that 90% of your customers fully understand your brand that you need to clarify what you are....

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0 0 3

Brands need corporate journalists

Brands have always relied upon journalists to help tell their story.  More often than not that role has been led by the armies of PR...

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0 0 4

Will Facebook's new algorithms affect your business?

Social media is now playing a much larger role in companies' marketing strategies and for many, Facebook has been at the heart of the...

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1 1 7

Use Marginal Gains In Your Content Strategy

Team Sky have once again demonstrated that a carefully planned and executed strategy can lead to a prosperous outcome. 

Incredibly, 5...

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1 1 42

We need to get better at content. Seriously

Here's a wake up call for the PR industry (written from the perspective of a former ad man): we are only about half has good at content...

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0 0 0

Making hay while the sun shines

Having seen the ferry queues over the weekend, it's clear there are a lot of people away over July and August - so what can you do to...

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1 0 6

I agree with Mark Ritson on this one

Marketing as a discipline does appear to have been hijaked by the comms people. As Ritson points out there is so much more to marketing...

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1 3 54

Daddy, can you read me some branded content?

Professional services firms churn out huge amounts of content.  It forms the back bone of many content marketing strategies - and they...

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0 0 50

Pokemon Go Now in Hong Kong!

After the many gruelling hours of scrolling through social media posts from friends in Australia, New Zealand, USA and UK, we can finally...

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1 0 0

Who do you want to reach? Getting your voice heard

The Internet has democratised information. Not entirely, of course, but on a scale previously unseen. Today, we can follow breaking news...

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0 1 8

Has Brexit affected your business yet?

Amid all the gloom and doom, and global shocks to markets and currencies, has anything actually changed for your trading conditions?

Some...

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0 1 20

Automated influencer marketing?

I suppose it was only a matter of time. 

Connecting brands with content creators was ripe for automation.  For humans, scanning social...

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0 2 12

SEO myths

We often get asked whether Passle is optimised for search which always strikes me as a odd question. We're a content marketing platform,...

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unknownx500 http://tvorbaweb-stranok.sk

1 2 27

World's largest Pokemon Go Gathering

The power of social media never ceases to amaze me, from slapstick comedy home videos going viral, to charity pledges and crowd funding...

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0 0 0

Get your creative word on – writing competition.

Positive Choice for People in Business™

It’s time for you to get published, here’s your chance.

If you, or your company have a business or...

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0 0 10

Taking Time To Craft Images Carefully Pays Dividends

Content publishers of all types are guilty of this; spending hours writing a great article or blog post only to attach an uninspiring...

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0 0 4

Influencer V Marketer

Influencer outreach is a major part of what we do at Get Focused and when I read Laurie's blog it brought home just how important the...

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Content marketing works for the physical world too

Best Buy, which operates a major chain of consumer electronics shops in the US and several other countries, had been written off by some...

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0 0 7

Does you company use data ego centrically?

Obviously data has transformed how companies should connect with their consumers. It should make the relationship more satisfying....

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0 0 6

Are you sharing your Social Media content with the right people?

Demographic activity trends are hugely indicative of what content strategy should look like for different companies. 

On social media...

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0 0 4

Catching Eyes with Visual Content

It's so important to have eye catching details in your visuals, whether you're in Branding, Advertising or Marketing. 

So many marketers...

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0 0 12

Maybe content automation is the future

The other day I suggested content automation may not be the best means of enhancing customer experience and delivering on strategy ......

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0 0 28

Why it's a bit previous for #RIPTwitter

A great article by Dentsu demonstrating the power of twitter when it comes to using live events to empower and promote your brand 

Dentsu Aegis Network in Australia is doubling down on Twitter to take advantage of what the platform does best: allow marketers to...…

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0 0 0

Microsoft wants you to call them David

If you're cool, then Microsoft is a brand that you stay away from.

You can't bring yourself to like a Goliath who took over the market and...

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0 1 0

Keep bumping into people? Blame Pokémon Go.

Pokémon Go is all people seem to be talking about recently. When it was released in the US but over here in Europe we had to patiently...

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0 0 3

Cuckoo's Data-Driven Recommendations

I discovered Cuckoo yesterday, a pretty neat (and free, mostly) tool which looks at your Twitter account and recommends actions. It takes...

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0 1 4

Launch of Pokemon Go in Japan postponed

The launch of Pokemon Go in Japan has been delayed temporarily following the email leak yesterday which revealed a Sponsored Locations...

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0 0 9

Content marketing inspiration in unlikely places

Finding inspiration in unlikely places was a recent theme on this blog, so I was happy to find this recent article on Business 2...

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0 1 23

Beware the marketing gurus and digital ninjas

Mark Ritson is one of the must read marketing commentators.  He is usually pretty much spot on. 

His latest piece in Marketing Week...

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0 1 4

We're spending more time on Pokemon Go than Facebook

Pokemon Go is growing quickly. So quickly that it is now raking in £1.2 million every day (and that's before any adverts have even...

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1 0 8

Not Everything is FMCG!

It seems Ad agencies are streamlining their campaigns to fit the 'FMCG' umbrella, as trusted brands become more widely available and...

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1 0 10

#FU2016

Bartle Bogle Hegarty New York (great name) won the brief to promote the fourth season of House of Cards, and they smashed it.   

Their...

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0 0 8

Could the right colour choice impact on your sales?

Colour is becoming more important in marketing. Especially as humans are being more drawn to and are engaging more with visual elements....

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0 1 35

Who Are You Loyal To?

Can you think of a brand that you 'swear by' or have repeatedly bought from time and time again? Can you remember the last time you...

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1 0 18

Pokemon Go to launch sponsored location ads

All businesses have to be ever-ready and alert for big shifts in consumer behaviour and be agile enough to capitalize on it when its...

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0 0 2

How to capitalize on screen time.

Business Insider Australia is reporting that Android users touch their smartphones more than 2,500 times a day... That's a lot of...

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3 1 15

The Underlying Message From Pokemon Go

I know, I know, everyone is writing about / talking about / living Pokemon Go. We need to either get on board or go to the Winchester,...

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1 0 20

Facebook's New Algorithm

Facebook's announcement states that their "top priority is keeping you connected to the people, places and things you want to be...

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0 0 3

Do your customers think you hate them?

Lead nurturing, marketing automation, whatever you call it may well be p*ssing off your prospects.

Your customers dont want to feel like...

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Why writers are the builders of your content marketing strategy

As B2B marketers, we understand the importance of well-crafted, valuable content that resonates with our target audience. 

And that's why...

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Localising Social Media

The demands of an organisation's customers and audiences have never been higher and this is even true for the social content that brands...

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1 1 11

A recipe for repurposing your content

If the extent of your content marketing strategy is to create a blog post, share it on one or two social media networks and then never...

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0 0 6

Jumping on the Virtual Reality (VR) bandwagon

Virtual Reality (VR) is fundamentally different. It gives its users full control of their perceptual abilities to get in touch with any...

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1 1 13

Added value for Email subscribers

The importance of nurturing your email subscribers is often forgotten in Email Marketing. A lot is written about email best practice,...

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1 4 5

Visual marketing for non-designers

I've been often asked for tips for creating visual content for blogs or social media. I tend to feel a tad fraudulent about this, as my...

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1 2 34

PR: naturally digital

Here's a thoughtful post asking us to stop carving communications channels, content and competencies into 'digital' and 'traditional'...

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Go Generic, Go Home: Your Readers Deserve More

A great post from Grow and Convert again, as they highlight that focussing on a niche is the way to wriggle your way from under the...

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1 0 0

Facebook's latest addition: Snapbook or Facechat

Facebook are edging on to Snapchats turf with disappearing messages. This is nothing new. Facebook have tried this multiple times.

Will...

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0 0 0

Don't ignore your homepage!

If you're building a new website, consider these six tips for a great homepage. Don't overlook the importance of having a great home page...

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3 3 23

Pokémon GO - Games work!!

Last night my brother who lives in New Zealand was telling me how he went for a walk with the family to their local park and pretty much...

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0 1 2

Storytelling - Just add FOAM...

We all know storytelling is a great way to communicate an idea and it is a great way to create great content.  

I love this simple advice...

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unknownx500 jasonbolonski

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Passle's Accountancy Research Featured on AccountingWeb

AccountingWeb has featured Passle's recent research into the social media and blogging habits of the top 50 UK accounting firms.

Accountants are still bamboozled by social media and blogging, research from the content marketing platform Passle has revealed. ...…

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Your competitors are not who you think they are.

In today's market it isn't good enough to be better than your competitor.  You can't rely on the fact that you are the best choice...

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unknownx500

1 0 0

How To Write Engaging Newsletters.

Newsletters can be a powerful tool. With the ability to place all your most potent content directly in front of your audience, it is...

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unknownx500 Skley

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How to price for success

You've got a great product. 

You need to put a price tag on it. (Maybe you already have.)

You want it to sell. 

A lot. 

And then a lot more.

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0 0 3

Marketing: What should we do post-Brexit?

Brexit is a major shock for most of us and is resulting in so many questions from clients and industry leaders about the potential impact...

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0 1 27

Brands, media and blurring borders

As a former deputy editor at Red magazine, friend and Ketchum UK colleague Saska Granville knows a thing or two about the opportunities...

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Are you making these 9 content marketing mistakes

An excellent piece from Neil Patel on 9 common content marketing mistakes holding your results back.

I think the key message here is that...

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The History of Content Marketing

A neat little infographic here from the Content Marketing Institute outlining the history behind the practice. Follow the link to read...

If you want some insights into where the content marketing industry may be headed, it might just help to take a look at where it’s been.

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Accountancy Content Marketing Report Released

Research released today by Passle, the content marketing platform for professional services firms, ranked Grant Thornton UK as the best...

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2 1 0

Is it time to start banking on Facebook?

Fancy being able to send and receive money on Facebook? Dream no more, that reality is coming.

All you need is a your Facebook ID or...

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2 1 17

How to steer a ship with 100 tillers?

Professional services firms are staffed by bright people, which is why they are paid to give advice. Being bright they also have opinions...

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Facebook News Feed Changes: What you need to know

Facebook announced last month that they will be increasing the exposure of posts from friends and family on the Facebook news feed. 

They...

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Yes, there's honey still for tea ...

There are pockets of brilliance across the UK. And we have much to be proud of and to be getting on with.

It's been a surreal period for...

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unknownx500 Moyan_Brenn

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Lawyers, don’t compare yourself to the few

TED has around 5 million YouTube subscribers. VICE has over 7 million YouTube subscribers. Now these figures are astronomical. And with...

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unknownx500

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The power of reciprocity marketing

Doctors in the USA are generally well-compensated, earning around $227,000 a year. Despite this, new research suggests that drug...

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