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Tumblr to introduce ads across all blogs

Tumbler are offering an advertising offer in order to boost revenue. I for one will be investigating in more detail. 

Tumblr this week quietly announced plans to roll out a new advertising program across its site which will see it implementing ads across...…

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Why marketers should care about personal branding

I have an article over at Marketing Tech today on personal branding, including practical bits of advice to achieving it. Check it out!

Personal branding might sound like an unsavoury practice reserved for the gurus and ninjas of the marketing world. However, like social...…

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AI in marketing...bring it on I say

Once you get your head around the idea of Artificial Intelligence and stop thinking of it as Cyborgs control us and a matrix type world...

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Simplify your social media strategy

There is no shortage of articles online offering advice when it comes to social media. But no matter what they promise - there is no...

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What is twitter?

Seems odd that when research tells you that 90% of your customers fully understand your brand that you need to clarify what you are....

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Brands need corporate journalists

Brands have always relied upon journalists to help tell their story.  More often than not that role has been led by the armies of PR...

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Making hay while the sun shines

Having seen the ferry queues over the weekend, it's clear there are a lot of people away over July and August - so what can you do to...

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I agree with Mark Ritson on this one

Marketing as a discipline does appear to have been hijaked by the comms people. As Ritson points out there is so much more to marketing...

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Pokemon Go Now in Hong Kong!

After the many gruelling hours of scrolling through social media posts from friends in Australia, New Zealand, USA and UK, we can finally...

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Who do you want to reach? Getting your voice heard

The Internet has democratised information. Not entirely, of course, but on a scale previously unseen. Today, we can follow breaking news...

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Has Brexit affected your business yet?

Amid all the gloom and doom, and global shocks to markets and currencies, has anything actually changed for your trading conditions?

Some...

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Automated influencer marketing?

I suppose it was only a matter of time. 

Connecting brands with content creators was ripe for automation.  For humans, scanning social...

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SEO myths

We often get asked whether Passle is optimised for search which always strikes me as a odd question. We're a content marketing platform,...

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World's largest Pokemon Go Gathering

The power of social media never ceases to amaze me, from slapstick comedy home videos going viral, to charity pledges and crowd funding...

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Influencer V Marketer

Influencer outreach is a major part of what we do at Get Focused and when I read Laurie's blog it brought home just how important the...

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Catching Eyes with Visual Content

It's so important to have eye catching details in your visuals, whether you're in Branding, Advertising or Marketing. 

So many marketers...

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Maybe content automation is the future

The other day I suggested content automation may not be the best means of enhancing customer experience and delivering on strategy ......

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Why it's a bit previous for #RIPTwitter

A great article by Dentsu demonstrating the power of twitter when it comes to using live events to empower and promote your brand 

Dentsu Aegis Network in Australia is doubling down on Twitter to take advantage of what the platform does best: allow marketers to...…

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Keep bumping into people? Blame Pokémon Go.

Pokémon Go is all people seem to be talking about recently. When it was released in the US but over here in Europe we had to patiently...

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Launch of Pokemon Go in Japan postponed

The launch of Pokemon Go in Japan has been delayed temporarily following the email leak yesterday which revealed a Sponsored Locations...

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Not Everything is FMCG!

It seems Ad agencies are streamlining their campaigns to fit the 'FMCG' umbrella, as trusted brands become more widely available and...

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#FU2016

Bartle Bogle Hegarty New York (great name) won the brief to promote the fourth season of House of Cards, and they smashed it.   

Their...

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Who Are You Loyal To?

Can you think of a brand that you 'swear by' or have repeatedly bought from time and time again? Can you remember the last time you...

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Pokemon Go to launch sponsored location ads

All businesses have to be ever-ready and alert for big shifts in consumer behaviour and be agile enough to capitalize on it when its...

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The Underlying Message From Pokemon Go

I know, I know, everyone is writing about / talking about / living Pokemon Go. We need to either get on board or go to the Winchester,...

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Facebook's New Algorithm

Facebook's announcement states that their "top priority is keeping you connected to the people, places and things you want to be...

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Do your customers think you hate them?

Lead nurturing, marketing automation, whatever you call it may well be p*ssing off your prospects.

Your customers dont want to feel like...

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Localising Social Media

The demands of an organisation's customers and audiences have never been higher and this is even true for the social content that brands...

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Jumping on the Virtual Reality (VR) bandwagon

Virtual Reality (VR) is fundamentally different. It gives its users full control of their perceptual abilities to get in touch with any...

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Added value for Email subscribers

The importance of nurturing your email subscribers is often forgotten in Email Marketing. A lot is written about email best practice,...

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PR: naturally digital

Here's a thoughtful post asking us to stop carving communications channels, content and competencies into 'digital' and 'traditional'...

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Don't ignore your homepage!

If you're building a new website, consider these six tips for a great homepage. Don't overlook the importance of having a great home page...

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Pokémon GO - Games work!!

Last night my brother who lives in New Zealand was telling me how he went for a walk with the family to their local park and pretty much...

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Passle's Accountancy Research Featured on AccountingWeb

AccountingWeb has featured Passle's recent research into the social media and blogging habits of the top 50 UK accounting firms.

Accountants are still bamboozled by social media and blogging, research from the content marketing platform Passle has revealed. ...…

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How to price for success

You've got a great product. 

You need to put a price tag on it. (Maybe you already have.)

You want it to sell. 

A lot. 

And then a lot more.

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The History of Content Marketing

A neat little infographic here from the Content Marketing Institute outlining the history behind the practice. Follow the link to read...

If you want some insights into where the content marketing industry may be headed, it might just help to take a look at where it’s been.

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How to steer a ship with 100 tillers?

Professional services firms are staffed by bright people, which is why they are paid to give advice. Being bright they also have opinions...

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Yes, there's honey still for tea ...

There are pockets of brilliance across the UK. And we have much to be proud of and to be getting on with.

It's been a surreal period for...

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