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Breaking In To PR

Friend and London colleague Saska Graville offers great advice in the article below to those looking to get ahead in the media business...

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unknownx500 kleuske

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What Is PR, Anyway?

Everyone in the PR business has paused at least once when asked, maybe by an aunt or guest at a dinner party, 'what exactly is it that...

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unknownx500

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Focusing on Epic Content

Everyone is saying it - but most, including myself are not heeding it.  Short form content is no longer enough to move the needle anymore...

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unknownx500

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I don't trust people that wear suits...

One of my old bosses once said to me "If you dress smart, you will think smart". For someone like me, who wears ripped jeans, vans and...

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unknownx500

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Facebook Emojis - 'like'

Facebook has at long last updated its 'like' function with a host of emoticons, or emojis.

First an admission; I don't use emojis.  At...

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unknownx500 Forsaken Fotos

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3 Tips for a Content Spring Clean

I've said it before, and I'll say it again... your content shouldn't just be posted and forgotten.

Step out of the mindset of...

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unknownx500

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Snapchat for education marketeers

As we all know, the education sector in the UK is notoriously competitive, and ever more so with the on going budget cuts, merger reviews...

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unknownx500

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Is Facebook still a social network?

Personal sharing on Facebook has dropped by 21%, whilst branded content seems to be growing on the platform. The purpose shift has raised...

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unknownx500

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How to write like a lawyer

Very few lawyers - and other professionals for that - aspire to write in plain English.  And all pretence flies out of the window when it...

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unknownx500

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The BIG problem with Inbound Marketing

Business growth is a very forward focused word and activity. The analogy that works for me is its a bit like walking to the top of the...

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unknownx500

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Some nice creative here

Some pretty good adverts here. I particularly like the lion one form Amazon. Long live good creative!

Campaign Viral Chart: Apple's Cookie Monster ad holds on to top spot

unknownx500

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Marketing Automation (again)

In a blog which I penned at the end of 2015 with Salesforce Ben (link below). I detailed that Marketing Automation was the hottest thing...

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unknownx500

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Create one, publish everywhere

This article in Brand Quarterly gets right to the heart of content marketing strategy.  It touches on the 'create once, public...

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unknownx500

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Passle and the future of content marketing

Vivienne K. Neale interviewed me about Passle and thought leadership, click through to read it in full!

Passle is made for clever, busy people out there. They feel pressure to have an  online presence. Yet often don’t have tech skills...…

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unknownx500 kevin dooley

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Client journeys

Most firms focus on touchpoints - individual transactions through which clients interact with a firm - and don't think about client...

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A content marketing glossary

Copyblogger have put together a handy glossary of content marketing terms. From A/B Testing to Widgets, you never need to wonder what...

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unknownx500

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