2 2 42

Breaking In To PR

Friend and London colleague Saska Graville offers great advice in the article below to those looking to get ahead in the media business...

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unknownx500 kleuske

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What Is PR, Anyway?

Everyone in the PR business has paused at least once when asked, maybe by an aunt or guest at a dinner party, 'what exactly is it that...

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Taking Predictive Analytics Further

Marketeers have been using Predictive Analytics long before the advent of Marketing Automation Platforms. However the knowledge gained...

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Focusing on Epic Content

Everyone is saying it - but most, including myself are not heeding it.  Short form content is no longer enough to move the needle anymore...

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YouTube Ads boast a 77% higher ROI tha TV

Google claims that YouTube ROI is higher than TV ads in 77% of campaigns. 

That's quite a difference. The case study seems to be pretty...

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unknownx500 LendingMemo

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Creativity Must be Backed.

Positive Choice for People in Business™.

Young Creative Minds (short read).

With the current debacle going on in our children's schools,...

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Amplify your reach - get your team sharing

Really interesting video from the guys at Buffer on getting your team to share your content.

We can't all be content creators, with a bit...

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I don't trust people that wear suits...

One of my old bosses once said to me "If you dress smart, you will think smart". For someone like me, who wears ripped jeans, vans and...

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Go forth and conquer... Yes, even at networking events!

There is real magic in a good network. Anyone can build one. And I mean anyone. Here's how you make it a whole lot easier than you may be...

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unknownx500 kevin dooley

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5 Easy Ways to Make your Legal Content Engaging

Thanks for the shout out Conscious! We are number 3 on David Gilroy's list of 5 easy way to make your legal content engaging!

You can also...

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Facebook Emojis - 'like'

Facebook has at long last updated its 'like' function with a host of emoticons, or emojis.

First an admission; I don't use emojis.  At...

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unknownx500 Forsaken Fotos

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Upcycle your content to extend its reach!

Below is a webinar, in which I suggest five ways to recycle (or, to be fancy, upcycle) your content so that it gets a better chance of...

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3 Tips for a Content Spring Clean

I've said it before, and I'll say it again... your content shouldn't just be posted and forgotten.

Step out of the mindset of...

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1 1 0

Data-Driven Marketing: Value the interpreter

One of the most important aspects of today's marketing is the data that is being created. 

One of the most valuable aspects to any...

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Snapchat for education marketeers

As we all know, the education sector in the UK is notoriously competitive, and ever more so with the on going budget cuts, merger reviews...

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Forget me not. I've changed...

If Madonna, Kylie and Victoria can all reinvent themselves, so can you...

Seriously. You can do it. There's plenty of guidance in...

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unknownx500 choupigloupi

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Is Facebook still a social network?

Personal sharing on Facebook has dropped by 21%, whilst branded content seems to be growing on the platform. The purpose shift has raised...

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Countdown to Unit4 Connect

This countdown kindly reminds us how time is ticking away for our deadline to get everything ready for the Connect conference next month! 

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Facebook Live: Powerful ... Scary

Facebook Live - Facebook's new real-time video service offers brands and organizations a platform with a potential reach of more than...

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Brexit: Unnecessary Risk For UK PR

Ogilvy & Mather boss Paul O'Donnell says a UK exit from the European Union - a real possibility when voters weigh in this summer - would...

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unknownx500 jeffdjevdet

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The spirit and strength of a brand...

If you have both, it makes you able to push boundaries and any business, large or small, can do this.

It's about your ethos, not what you...

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Do You Like Your Content Shaken or Stirred?

A great infographic here showing that the best way to create a digestible, pleasing piece of content is to follow a trusted recipe.

That...

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How to write like a lawyer

Very few lawyers - and other professionals for that - aspire to write in plain English.  And all pretence flies out of the window when it...

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Why Employee Generated Content Is Most Credible

Another great post from @jaybaer as he explains the importance of employee generated content.  For years we've talked about user...

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Gamification as a content marketing strategy

Smart Insights has written a post about the benefits of introducing a gamification element to your content marketing strategy. Their...

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The BIG problem with Inbound Marketing

Business growth is a very forward focused word and activity. The analogy that works for me is its a bit like walking to the top of the...

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Some nice creative here

Some pretty good adverts here. I particularly like the lion one form Amazon. Long live good creative!

Campaign Viral Chart: Apple's Cookie Monster ad holds on to top spot

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Boost for law firm marketers

Bloomberg and the US Legal Marketing Association have conducted some research, and the results are encouraging for law firm marketers. 

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unknownx500 Sarah.Marshall

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Hubspot and Passle - What you Need to Know.

Our friends at Babelquest have put together a fantastic guide to Hubspot and Passle. The main benefits in the world of inbound marketing...

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LHS Solicitors: Disrupting Law as We Know It

It’s harder than ever to differentiate yourself as a law firm – so when someone comes along and does something genuinely different, you...

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The necessary marriage of Content and Context

We hear about content being a core focus in enabling business and generating leads. That by creating something of value to prospective...

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unknownx500

0 1 7

Girls (of every demographic) Wanna Have Fun

A recent GAP kids clothing advert has sparked controversy around passive racism through the positioning of the girls in the shot. In...

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Marketing Automation (again)

In a blog which I penned at the end of 2015 with Salesforce Ben (link below). I detailed that Marketing Automation was the hottest thing...

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unknownx500

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How do you take your content to the next level?

Some great tips from Ben Hollom in the link below on how to make your content go from 'meh'  to 'amazing'. It's particularly important to...

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Your reputation and its power to help you sell

What's the power of your reputation and why should you harness it in your marketing activities? The article below is a great short read...

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unknownx500 planetlight

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3 Things We Can Learn From a Content Hacker

... and no, i'm not talking about cyber ninjas jumping into your blog to steal words for dubious means. This is far more...

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unknownx500

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'Narrow down': 5 Questions for Cormac Reynolds

What are the greatest challenges facing B2B marketing today?

Keeping abreast of all the trends in social media, SEO and paid marketing is...

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unknownx500

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Create one, publish everywhere

This article in Brand Quarterly gets right to the heart of content marketing strategy.  It touches on the 'create once, public...

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Tattoos don't get you jobs (unless you're a tattoo artist)

Let me start by saying, I have tattoo's...LOTS. 

I was lucky enough to be brought up in a liberal and creative environment, where if I...

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How to Create a Newsletter in 60 Seconds

This video will show you how to create a newsletter within Passle in 60 seconds! 

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How Law Firms can utilise Instagram

In an age where people are spending more time on social media than socialising in person, a business should be taking advantage of as...

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unknownx500 jenschapter3

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Passle and the future of content marketing

Vivienne K. Neale interviewed me about Passle and thought leadership, click through to read it in full!

Passle is made for clever, busy people out there. They feel pressure to have an  online presence. Yet often don’t have tech skills...…

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unknownx500 kevin dooley

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Client journeys

Most firms focus on touchpoints - individual transactions through which clients interact with a firm - and don't think about client...

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1 1 0

Content Marketing, Manners and Social Media

The good advice is to ensure your website has the information people need when they need it. Producing quality content that answers...

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unknownx500

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Getting Creative.

Positive Choice for People in Business™

Creativity from exercise (medium read).

Creativity, problem solving, visionary strategy and problem...

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unknownx500

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A content marketing glossary

Copyblogger have put together a handy glossary of content marketing terms. From A/B Testing to Widgets, you never need to wonder what...

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