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Take these email marketing tips into the new year with you

51 essential tips - that seems like a lot of tips to digest and put into practice. 

But actually, these tips and tricks are really simple...

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Email marketing in 2017: The only thing that's changed is everything

Email marketing continues to be a strong channel for B2B and technology can help you reach a highly personalised communication strategy...

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Our Top Tech Predictions for 2017

2016 has been the year of the unpredictable, so what better way to end it than by making a list of our technology predictions for 2017?

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What if the North Pole ran on Salesforce?

A little bit of Christmas cheer from the guys at Salesforce....

Could Father Christmas use marketing automation to find out what you...

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Big Data Is Behind Christmas This Year

It's nearly Christmas and Big Data is behind it more than ever!

There are few bigger marketing events than Christmas, and behind every successful marketing campaign lies a whole heap of data. Santa...…

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Using AI to Achieve a Human Customer Experience

A typical "Customer Journey", if such a thing exists, is not a straight path from discovery to purchase. There are so many touchpoints...

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Doing good is the best thing for your brand

Marketers are slowly starting to realise that in order for their brand to appeal to millennials, they need to 'do good'. Millennials want...

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The art of storytelling in B2B content marketing

Many businesses shy away from content marketing. It's a term that gets thrown around, but that is often misunderstood - and, so,...

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The Top 7 Online Marketing Trends That Dominated 2016

With Christmas around the corner, it is the perfect time to look back and see which trends dominated the online marketing world this year.

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White papers in your content marketing strategy

As the end of another year approaches, roundup emails have started to flood my inbox. One of the general trends picked up this year it...

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MarTech - 5 Key Trends to Watch Out For In 2017

From the post:

1. Real-time marketing - already standard in B2C, it will move into B2B in such areas as procurement, customer service and...

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Marketing Tech - Just How Do You Build Your Tech Stack?

Interesting article from DMN specialist magazine. 

It highlights one virtual stack-building platform - CabinetM - based in Boston, MA.

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MarTech - What Buyers Need To Ask

Just like FinTech, InsurTech, RegTech, the world of MarTech - Marketing Technology - has been growing exponentially. 

Although the market...

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10 Ways to get more people to read your content

An interesting article with a quick reference to seldom used eyetracking (and heatmaps)  to understand web users reading traits.

Jakob Nielson’s web usability study from 1997 showed that 79 per cent of web users scan rather than read. In addition, eyetracking...…

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Legal Content for the Non-Legal Mind

Content is king. We all know that. But more often than not the number of times that you're research has left you confused rather than...

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Social Selling is not exclusively for sales people!

Keeping in contact with a client or prospect and at the front of mind during their customer journey can be easily achieved when meeting...

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Top 3 books of 2016 the marketer in your life should read

It's not too late to order Christmas presents! If you're struggling to buy for a marketer, here are three fantastic books published this...

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The Pros and Cons of Account-Based Marketing

Account-based marketing is the latest 'buzzword' in marketing. It's a targeted marketing strategy that focuses your efforts on specific...

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Just keep talking

The adage of “he who shouts loudest will win” is no longer the case. If we’re honest it probably hasn’t been the case for a while. Let’s...

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Emojis - Don't get lost in translation

Who knew?!  The poo emoji means good luck in Japan and the halo emoji means the devil in China. Quite the opposite to what they mean in...

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Christmas Ad's 2016 - the best so far...

Who doesn't love a Christmas Ad?!   They are the stuff of dreams (sometimes) and cost a small fortune to produce. Thousands of hours are...

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Fortune favours the bold. #TheGame #UnlockYourNetwork

For the last few weeks, I have had the pleasure of working alongside the incredibly talented team at @elXtr, developing and producing...

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The Top 10 Christmas Adverts Of All Time

Bit of festive and nostalgic fun for everyone....well for those who like Christmas anyway.

Here are the Top 10 Christmas Adverts according...

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Time to re-evaluate your sponsorship

At some point or another, I am sure we have all fallen into the trap of seeing our sponsors purely as a ready pot of money that we can...

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How to get your content marketing project back on track

Despite our best intentions, sometimes our content marketing projects just don't go to plan. Ideas don't materialise, deadlines are...

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46 experts share their content marketing predictions

I'm featured alongside 45 other marketing folk, sharing my thoughts on the future of content marketing. Some thought provoking...

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The importance Of A Proactive Not Reactive Recruitment Strategy

Hey Guys. It's me. Taylor. So often companies decide to advertise and recruit as and when needed, leaving themselves little time to fill...

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Attention all lawyers: don't let your visual content end up on the cutting room floor.

Working at Skunkworks Creative Group allows me to witness the breadth of knowledge involved in a blog post. At the same time, my...

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Ban on junk food advertising!

An intersteding step by the CAP today... maybe they should consider a blanket ban including adults too, since adults are the infleuncers...

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Trello: one month review

I promised to report back on my experience of using Trello after a month. Here's the good and the bad:

The good

  • Immensely satisfying to...
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Why Marketing Needs Closer Ties to IT

By now, every company has realised how heavily marketing activities rely on technical solutions with the support of the IT team. But they...

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'Gamification taps into our love of competition and achievement': 5 Questions for Georgie Mann

Gamification is a big part of what we do at Passle, so when I found out about Green Hat People, a company founded in Sweden in 2006 that...

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Does your Business have a truly aligned and integrated Sales and Marketing team?

This article suggests that bringing Sales and Marketing together within a business through the sharing of data and aligned processes can...

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Marketers Need To Walk In Their Customer’s Shoes

A really thought-provoking piece from a large financial services firm. As marketing landscape changes - with new customer expectations...

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What Can Marketers Learn From Facebook Live's Top Brand Videos?

Hey Guys. It's me. Taylor. 

Marketing has, and always will be interactive and visual. With tools such as Facebook Live, Virtual Reality...

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4 reasons why you should be using Marketing Automation

Okay, so this blog has been written with the tech industry in mind - and the prevalent use of Marketing Automation within tech companies. 

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Message boomerangs: avoiding the head smack

Most of us in communications have experienced on at least one occasion a campaign that not only failed to change minds or behaviour, but...

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Dispelling the "myth of quick"

Every so often, I like to check out Seth Godin's blog. His short, daily posts are full of interesting insights. He describes these...

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Is there really a skills gap in digital marketing?

The complexity of any digital marketing role relies on the fact that it requires both the artistic approach towards marketing challenges...

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Analyzing Big Data Using an Integrated, Customer-Centric Approach

Technology is constantly improving and data is constantly increasing - an informative article looking at the the business value of big data.

Businesses are trying to leverage their vast amounts of data to stay ahead of the competition and move their business forward. The...…

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HR and marketing/BD - natural bedfellows

HR and marketing are increasingly natural bedfellows, yet all too often have little to do with each other. 

For professional services...

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Rise of Micro Influencers

Advertising business is moving towards people with small followings on social media.

A new field is emerging in influencer marketing where brands are paying people with minimal followings on social media to promote their...…

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Globalni marketinški trendovi

Izveštaj "Seriously Social 2016" predstavlja četiri velika globalna marketinška trenda kada su u pitanju društvene mreže.

SVET – Warc, kompanija koja se bavi globalnim istraživanjem trendova u marketingu, ove nedelje objavila je rezultate analiza...…

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Ignoring ads... hungry for content?

Although I am a marketer, I am fed up with the permanent penetration of marketing ads. I visit a page and an ad pops up, I go to facebook...

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Make every Saturday a Small Business Saturday!

This Saturday will be Small Business Saturday - an opportunity for all small businesses in the UK to promote themselves and network...

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The appeal of Chrsitmas ads

The Co-op have taken the CSR route for their Christmas advert this year.  Will this appeal more than the entertaining adverts (which cost...

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Online Marketing News

Brightest Millennials, Branded Content, Google Penalties

Millennials are a popular demographic for marketers, but with that popularity can often times come stereotypes and shortcuts used to...…

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Saveti za Fejsbuk oglašavanje

Analiza uspešnosti skoro 40.000 Fejsbuk oglasa pokazala je neke zakonitosti i korisne zaključke - šta činiti, a šta izbeći kako bi naš Fb...

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Is your gated content starving your sales funnel?

The debate over whether to gate or not gate content came up last week at a local networking event for marketing professionals. As is...

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