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Top 10 Scarily Good Halloween Marketing Campaigns

Bit of Halloween fun from the guys over at Hero Farm. Not sure when it was published but I thought it was good example of big brands...

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IBM Watson versus Holmes

Whenever I read about some success with IBM's Watson I can't but think the name choice was unfortunate( I know it's from the founder...) 

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Brand storytelling is here to stay

They say content is king, but since then we've been inundated with content. So much so, that the challenge for the modern marketer today...

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Twitter cuts down Vine

So a popular source of content creation for over 200 million users bites the dust.

I wasn't a user myself, but I could see the potential...

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10 Things to Passle About

  1. Comment on the news from your sector’s perspective
  2. Give a personal twist on industry news
  3. ‘What we are reading this week’ (with plenty of...
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Long live the Webinar!

Webinars have been a method of B2B online communication, literally, since the beginning of the web. From a marketing and sales...

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Passle - the PR perspective

Kim Tasso, the excellent marketing and business development consultant, has written a good guide to using Passle.

The advantages of Passle...

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Holmes Report - First Impressions

Reading the Global Communications Report is a first for me and it is an excellent piece of content to provide an insight into the PR...

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Compliance - The Authenticity Killer

I recently attended a brilliant event hosted by ORM discussing the "new age of digital finance." The presentations were dominated by the...

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Does your law firm outsource?

The fundamentals of this articles are relevant, this one particularly looks at marketing. 

The principle is the same for other tasks as...

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Three Brand Lessons From The US Presidential Election

Great piece about the branding lessons we can take away from the 2016 US presidential race. Many of the strategies used in the election...

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The long and winding path-to-purchase

The B2B buying cycle is complex - taking into account multiple decision-makers that may have differing needs or requirements and...

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Google Muscles Into Travel

Google is making what seems to be a big land grab in the travel space with the launch of it's travel planning feature 'Destinations' and...

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50s and older: where the money is

Surely marketers should see this segment as appealing? 

Good work from Karen Strauss and the team at Ketchum. 

Lately, advertisers have been mostly concerned about reaching millennials, leaving behind a significant percentage of the population,...…

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From expert to rock star - using Passle for content creation and distribution

We are featured on Kim Tasso's blog today, along with some great examples of clients using Passle successfully.

Long ago, before the digital revolution, I wrote a book on media relations and how leading experts in professional services could build...…

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How to create Passle posts really fast

So this is a bit of a first for me. I'm currently out of the office and don't have access to a keyboard so I decided to use my iPhone's...

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Content marketing - nothing new?

He is right! Content marketing is not new, it is what we have been doing for our clients for years - identifying a story that bridges...

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Netflix and the 'Golden Age of Content'

Netflix has gone from strength to strength since it launched and it looks set to continue blazing its market leading trail! I personally...

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Influencers are calling the shots

The growth of influencer marketing has excelled at an incredible pace over the last few years. Big brands have been quick to understand...

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The problem with big words (they make you look stupid)

Whether you're writing a report to a client, finishing off the proposal that you've been working on or just sending emails to colleagues,...

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Native, native, native...

We've all been victim to those intrusive, in your face ad's that you just want gone. Annoyingly popping up or blocking your view of the...

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Content marketing is...what exactly?

"Content marketing is a meaningless term made up to add gravitas to mundane marketing activities." 

So says Mark Ritson (using slightly...

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Reputation management is nonsense!

"Reputation management is nonsense!"... so said Rupert Younger, Director of the Oxford University Centre for Corporate Reputation at the...

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Overuse of the C Word - quantity is not the answer

Let's take a trip back a few years, in the days when content was king but in short supply; b2b brands almost all suffered from the same...

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Predicting the unknown with AI

In the world of marketing automation, we're striving to send the right message, to the right people at the right time to increase...

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Is Marketing Automation for you?

If you're considering Marketing Automation or already have a solution but not sure you're using it to it's full potential, this is a...

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Google's mobile-friendly test

This is a really user-friendly and simple tool to check that google is happy with the responsiveness of your site. 

As has been widely...

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How VR could change office life forever

While we're still in relatively nascent stages of the VR revolution, the Oculus Rift V3 launch by Facebook today points towards a...

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Why every business should Tweet, Gram, Pin and Post.

Social Media is important. There, I've said it.

No longer the exclusive stomping ground of Millennials and Gen Z (and honestly, it hasn't...

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Digital Marketing Words You Need to Know

There are so many terms and acronyms we use in digital marketing, that there may be a few in the article below that you might have never...

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Simple steps to better writing

We all have to write from time to time as part of our work.  It may be a quick email, a tweet, content for a client newsletter, an...

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Does your bought-in marketing list come with consent?

Recent enforcement action by the UK Information Commissioner's Office ("ICO") demonstrates that when it comes to buying in a marketing...

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State of Inbound

I love the Inbound Report from Hubspot. It just makes me smile that we were right... Smug I know but hey what can you do!!

The folks at HubSpot, an inbound marketing and sales platform, have just published their eighth annual State of Inbound Report. And the...…

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Joining up the dots

Staff at UK law firm Stephens Scown, a regional heavyweight in Cornwall and Devon, stand to gain a 50% share of net income this year when...

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Is Facebook Live Relevant for B2B?

This weekend I experimented with Facebook Live for the first (meaningful) time. I am fortunate to be supported by a Bike Shop/Giant...

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Snap Advance The VR Race

In the week GoPro launched the Hero5 and spectacular drone 'Karma' and Snapchat (now renamed 'Snap') have disclosed their Google Glass...

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