1 1 8

Snapchat could become more like Netflix

Word around the water cooler is that Snapchat is moving towards creating original content.  To be fair that seems to be the word around...

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The 2017 Salary & Market Trend Report. Have your say!

Our good friends over at EMR have created this Salary and Market Trend Report. Make sure you guys check it out and you will also be...

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Social Selling - Are You Engaged?

With Deloitte's recent mobile survey finding the 'almost half of 18-24 year olds check their phone in the middle of the night' and over...

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Is branding Southern Rail's greatest failure?

As a fellow South Londoner and marketer, this recent article from The Drum really caught my eye. Over the last couple of years, Southern...

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3 1 19

Write like you are having a natter

Laura at OnlyMarketingJobs is a great writer (and a fabulous person).  Her advice in this blog post is spot on - when you are creating...

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Top 10 Scarily Good Halloween Marketing Campaigns

Bit of Halloween fun from the guys over at Hero Farm. Not sure when it was published but I thought it was good example of big brands...

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IBM Watson versus Holmes

Whenever I read about some success with IBM's Watson I can't but think the name choice was unfortunate( I know it's from the founder...) 

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Truths About Content Marketing and the Trough of Disillusionment

I enjoyed this article as it discusses some of the common issues/psychologies of content marketing and the perseverance needed to see it...

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Brand storytelling is here to stay

They say content is king, but since then we've been inundated with content. So much so, that the challenge for the modern marketer today...

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Twitter cuts down Vine

So a popular source of content creation for over 200 million users bites the dust.

I wasn't a user myself, but I could see the potential...

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Employee Brand Advocacy and Passle

IBM's Andrew Grill mentions Passle in his article on Brand Advocacy, alongside Dynamic Signal, Trap.it and LinkedIn's Elevate.

Andrew...

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Why content marketing isn't actually a load of bollocks

My first thought on reading this article by Mark Ritson? Ouch!! 

Then came a feeling of discomfort. Could he be right about all this? Is...

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0 2 45

10 Things to Passle About

  1. Comment on the news from your sector’s perspective
  2. Give a personal twist on industry news
  3. ‘What we are reading this week’ (with plenty of...
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Long live the Webinar!

Webinars have been a method of B2B online communication, literally, since the beginning of the web. From a marketing and sales...

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Networking Groups and Getting the Best Out of Them

There are thousands of “business networking” groups in the UK and millions of pages of internet content attempting to give you intricate...

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The five fundamentals of data-driven marketing

From understanding your data points, what this means in terms of interest and intent to buy, the best way to measure performance & ROI to...

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Passle - the PR perspective

Kim Tasso, the excellent marketing and business development consultant, has written a good guide to using Passle.

The advantages of Passle...

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Passle's research on insurance brokers and content marketing is released

The results have been reported by Scotland B2B. You can request the report here.

New research has found a link between a successful content marketing strategy and revenue growth within the insurance services sector. ...…

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How to calculate the ROI of offline transactions

Google AdWords is a great way to drive new traffic to your site and, for e-commerce businesses, it's very easy to track your return and...

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Holmes Report - First Impressions

Reading the Global Communications Report is a first for me and it is an excellent piece of content to provide an insight into the PR...

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Compliance - The Authenticity Killer

I recently attended a brilliant event hosted by ORM discussing the "new age of digital finance." The presentations were dominated by the...

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P&G's Pritchard on the crap-to-craft journey

Some encouraging words from Marc Pritchard at P&G, a longtime client for several of our group agencies ...

- agencies can do better work...

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How a world champion of public speaking prepares for presentations

Worth one minute and 24 seconds of your time? I think so...

The 2014 Toastmaters International world champion of public speaking Dananjaya Hettiarachchi reveals how he prepares for his...…

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To Gate or Not to Gate, That Is the Question

Rand Fishkin's Whiteboard Friday this week focuses on the pros and cons of gated content versus open access (freely available) content,...

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Why writing, not blogging, is the key to better content

I've always loved reading about the art of writing: how the best writers practice their craft; tips to become a better writer; advice...

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How to write the Purr-fect Social Media post

A lady attended one of my Social Selling workshops yesterday as she was keen to learn about how to create a Social Media strategy for her...

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1 4 18

Does your law firm outsource?

The fundamentals of this articles are relevant, this one particularly looks at marketing. 

The principle is the same for other tasks as...

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2 0 23

Marketing are from Mars, Sales are from Venus?

Nearly every client I have spoken to since joining Kingpin has expressed frustration with the disconnect between the marketing & sales...

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Three Brand Lessons From The US Presidential Election

Great piece about the branding lessons we can take away from the 2016 US presidential race. Many of the strategies used in the election...

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The long and winding path-to-purchase

The B2B buying cycle is complex - taking into account multiple decision-makers that may have differing needs or requirements and...

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Don't just do what you know you can measure

Here's a thought provoking piece for all the marketeers out there. Sometimes it's easy to measure the things we know are easy to measure....

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Mind the Gap...We have Tech but where are the people

At a recently event hosted by IDG (Driving Demand Generation Success) - Finding the Right Mix for ABM), our illustrious leader James...

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Content marketing takes a turn for the better: New 2017 Research

Some detailed research on content marekting from the newly created Content Marketing Institute.

Sixty-two percent of B2B marketers in North America say that compared to one year ago, their organization’s overall approach to content...…

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Google Muscles Into Travel

Google is making what seems to be a big land grab in the travel space with the launch of it's travel planning feature 'Destinations' and...

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Law firm blogs works, says in-house counsel

Many law firms and individual lawyers blog, but the question often asked of marketing and BD teams is do they actually make a difference...

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50s and older: where the money is

Surely marketers should see this segment as appealing? 

Good work from Karen Strauss and the team at Ketchum. 

Lately, advertisers have been mostly concerned about reaching millennials, leaving behind a significant percentage of the population,...…

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0 1 21

Accountable journalism, news and the future of PR

Head shakes and sighs. 

That's what I get when share my opinion with colleagues in PR that I think news is, has been and will always be at...

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From expert to rock star - using Passle for content creation and distribution

We are featured on Kim Tasso's blog today, along with some great examples of clients using Passle successfully.

Long ago, before the digital revolution, I wrote a book on media relations and how leading experts in professional services could build...…

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3 2 11

How to create Passle posts really fast

So this is a bit of a first for me. I'm currently out of the office and don't have access to a keyboard so I decided to use my iPhone's...

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0 0 6

Content marketing - nothing new?

He is right! Content marketing is not new, it is what we have been doing for our clients for years - identifying a story that bridges...

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3 0 23

Netflix and the 'Golden Age of Content'

Netflix has gone from strength to strength since it launched and it looks set to continue blazing its market leading trail! I personally...

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Influencers are calling the shots

The growth of influencer marketing has excelled at an incredible pace over the last few years. Big brands have been quick to understand...

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12 Content Marketing Stats Every Marketer Needs to Know

We have all heard it before "Content is king", this article focus' on some of the key points not to forget about whilst creating "king"...

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2 3 9

The problem with big words (they make you look stupid)

Whether you're writing a report to a client, finishing off the proposal that you've been working on or just sending emails to colleagues,...

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1 0 8

UKIP, Trump, De Niro and Leadership

With the US Presidential elections just 3 weeks away, there is a chance that Donald Trump could be the next leader of the free world. ...

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Native, native, native...

We've all been victim to those intrusive, in your face ad's that you just want gone. Annoyingly popping up or blocking your view of the...

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2 1 16

Content marketing is...what exactly?

"Content marketing is a meaningless term made up to add gravitas to mundane marketing activities." 

So says Mark Ritson (using slightly...

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Content Marketing: more than just results

Below is a lovely little analogy for how some people approach content marketing. Expecting instantaneous results can only lead to...

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5 Ways to Humanize your Marketing Emails

Marketing Automation opens up a whole world of new possibilities for digital marketers, especially when it comes to email. But there are...

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Reputation management is nonsense!

"Reputation management is nonsense!"... so said Rupert Younger, Director of the Oxford University Centre for Corporate Reputation at the...

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4 0 11

How Marketers Are Using Stock Photos & Visuals Differently

Interesting article about all the different ways marketers are now using images to improve and promote their campaigns. Can you relate to...

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Top trends shaping the future of Imagery

Whether you're a one man band or part of an international organization, taking photo's should be a key component of your digital...

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Marketing and Mergers in Professional Services

Marketing consultants and Marketing Directors can all too often be pulled to the table of a merger or acquisition too late in the day to...

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What is evergreen content anyway?

Evergreen trees are green all year round, come sun or snow. Likewise, evergreen content works all year round because:

  • It’s not time-sensitive
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Overuse of the C Word - quantity is not the answer

Let's take a trip back a few years, in the days when content was king but in short supply; b2b brands almost all suffered from the same...

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Predicting the unknown with AI

In the world of marketing automation, we're striving to send the right message, to the right people at the right time to increase...

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Is Marketing Automation for you?

If you're considering Marketing Automation or already have a solution but not sure you're using it to it's full potential, this is a...

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0 0 4

11 Strong Signs That You've Mastered LinkedIn

LinkedIn is perfect if you operate in a B2B environment and with over 400 million users it seems obvious that you should be making the...

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Businesses are too quick to collect data to solve problems

Data analysis has become one of the hottest jobs of the 21st Century. There's no doubt that having data to inform your business decisions...

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3 0 21

Top 100 Content Marketing Influencers 2016

KPS Digital has created a new list using Lumanu to identify the top 100 content marketing influencers this year. I am rather chuffed to...

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How to write and share good content

With social media being an ever-changing sphere of the media world and algorithms changing frequently, it is important to understand more...

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2 1 3

Google's mobile-friendly test

This is a really user-friendly and simple tool to check that google is happy with the responsiveness of your site. 

As has been widely...

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Email Marketing is still very much alive

The landscape of email marketing has changed enormously in the past few years. Now, success in email marketing doesn't rely on gathering...

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WeMedia is blowing up the Chinese media landscape

The disruption of media and journalism by digital technology and social channels is a global phenomenon, but few markets are changing as...

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0 0 29

How VR could change office life forever

While we're still in relatively nascent stages of the VR revolution, the Oculus Rift V3 launch by Facebook today points towards a...

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Why every business should Tweet, Gram, Pin and Post.

Social Media is important. There, I've said it.

No longer the exclusive stomping ground of Millennials and Gen Z (and honestly, it hasn't...

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How long can a fund thrive on brand and marketing alone?

As with the fickle world of fashion, just how sustainable is 'style over substance' within the Asset Management market? 

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Digital Marketing Words You Need to Know

There are so many terms and acronyms we use in digital marketing, that there may be a few in the article below that you might have never...

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0 2 5

Smarter Location Intelligence for smarter marketing

Forrester pointing out  emerging and converging technology smart marketing will need to embrace.

Moving from free-standing location data &...

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0 0 4

Clifford Chance Aiming to own Life Sciences Niche

As Reese departs Olswang his former employer are making an effort to further own specific niches through the form of content and digital...

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Simple steps to better writing

We all have to write from time to time as part of our work.  It may be a quick email, a tweet, content for a client newsletter, an...

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Does your bought-in marketing list come with consent?

Recent enforcement action by the UK Information Commissioner's Office ("ICO") demonstrates that when it comes to buying in a marketing...

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0 1 2

State of Inbound

I love the Inbound Report from Hubspot. It just makes me smile that we were right... Smug I know but hey what can you do!!

The folks at HubSpot, an inbound marketing and sales platform, have just published their eighth annual State of Inbound Report. And the...…

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Joining up the dots

Staff at UK law firm Stephens Scown, a regional heavyweight in Cornwall and Devon, stand to gain a 50% share of net income this year when...

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The Art of Communication: see Gregg Wallace.

Will there or won't there be a series 13 of Masterchef, the BBC has yet to confirm - but with the UK franchise still getting audience...

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1 1 12

Writing articles about conveyancing is difficult...

Which is why Solve Legal are delighted to launch an editorial publicity programme specifically designed for conveyancers.

Editor Assist is...

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2 1 27

Is Facebook Live Relevant for B2B?

This weekend I experimented with Facebook Live for the first (meaningful) time. I am fortunate to be supported by a Bike Shop/Giant...

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Snap Advance The VR Race

In the week GoPro launched the Hero5 and spectacular drone 'Karma' and Snapchat (now renamed 'Snap') have disclosed their Google Glass...

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