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Lending a Hand

Good for Dan Cobley and his fund creating SalaryFinance. See also Balmoral Loans in same space. The sense that the objective is to HELP...

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Social Media Automation Done Right

Below is a fascinating interview with Jeff Bullas, the digital marketing expert, who makes a strong case for social media automation.

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How to pitch your company

Terrific insight here from entrepreneur Chris Sacca. It tells you what already know but reminds you that these are the 3 pillars of a...

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Marketers thought the Web would allow perfectly targeted ads.

Nice Article! Interesting to see the high share of marketing bots in Financial Services, would r

Ron Amram has been in the brand marketing business for about 20 years. In the 2000s he was media director for Sprint’s prepaid cellular...…

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Outbrain in InPublishing

Outbrain appoints Global Head of Content Marketing Solutions

In this position, Hadley, who will be based in New York, will lead the company’s go-to market strategy to communicate and drive the...…

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Do CMOs really add value?

Want to make it to the C-suite? Get some ammunition from a new study.

Companies with a CMO perform 15% better, on average, than companies without one.

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Is ad-blocking really enough to terrify CMOs?

Interesting stats in the article linked to below, which tries its best to make the future look bleak for CMOs.

Personally, as an...

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GENIUS AT WORK

Sounds stupid, but there is no better ad agency in the country that I know of than these guys at Savage King.

I'm a huge fan of #equipotency.  Means 'equivalent potential' for all, irrespective of social status or geography.  That's why Tiger and...…

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Wrong question, barely relevant answer

Yet another gloomy report about bank switching not really accelerating under the CASS scheme. It is blindingly obvious that making...

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Current Account fees train leaves the station

The media has reported with some shock that Santander is increasing the cost of its 123 Current Account service. But that really is not...

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Motivating your experts to produce content

There is no doubt that content written by your in-house experts is a powerful addition to your marketing, but it can be very difficult...

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unknownx500 GotCredit

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7 mistakes to avoid with your accountancy website

Great advice from Mark Lee over at AccountingWeb!

Whenever I have cause to speak with an accountant for the first time, I look them up online and check out their website. If it stands out...…

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UNbundling the UNacceptable

Anyone who has read Bad Banks by Alex Brummer will understand that comments like those in Will King's latest blog are the tip of the...

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How to grow your business through social media

Whether you are thinking of adding your business to social media networks, or have already done so but are stagnating, there are a...

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unknownx500

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