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Marketers thought the Web would allow perfectly targeted ads.

Nice Article! Interesting to see the high share of marketing bots in Financial Services, would r

Ron Amram has been in the brand marketing business for about 20 years. In the 2000s he was media director for Sprint’s prepaid cellular...…

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Do CMOs really add value?

Want to make it to the C-suite? Get some ammunition from a new study.

Companies with a CMO perform 15% better, on average, than companies without one.

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