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It's time to get visual in 2016.

2016 is set to be a visual year with the focus predicted to be on branded video, product page and home page videos, social media GIFS and...

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Marketing and Big Data Analytics

Builds on my recent observations that it is the questions you ask as much as the answers you get that are important. And you can't ask...

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2015's top B2B marketing posts!

As 2015 is drawing to a close, here are some of this blog’s most viewed and shared content for you to enjoy:

10 posts about Social Media...

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May the marketing force be with you

Star Wars...  featuring some really clever marketing which shot box office figure through the roof.

Disney synergized their different...

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5 content marketing don'ts for 2016

Content is especially important in the professional services industry where the majority of services are sold because of a firm's...

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Outbrain in Econsultancy

16 thought-provoking digital marketing stats from the past week

These figures are according to research by Outbrain, which also found that Tesco had the second highest number of stories published...…

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Content marketing produces compound returns

An interesting perspective on the production of content. Content can certainly produce compound returns but this does mean that, while it...

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What's in store for SEO in 2016?

SEO can be a bit of a minefield, so it's useful to see what the experts think is going to be key in 2016. 

It looks like the big focus is...

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The Future of Retail is Social Media - Why?

On a recent trip to New York City I was reminded of my up bringing in the US and the scale of retail at Christmas (let alone...

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How to Drive Brand Loyalty in Your Customers

Our world is becoming ever more connected and it doesn't take a genius to realise that consumers are more informed than they used to be....

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Online marketing predictions

With the New Year approaching, everybody is sending around their predictions for what will be around the corner. Wearable technology is...

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Britain's Digital Industry Is Still Thriving

It's an exciting time to be working in the UK, especially London, as the digital industry continues to defy expectations and grow.

Gerard Grech, Tech City UK’s chief executive, said: “Britain’s digital industry continues to defy expectation. From fintech [financial...…

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Christmas Ideas for Gents that have everything!

Every year, when it gets to the festive period, I have my father - my partner - my brother, that all say they want nothing. So this year...

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Santa's LinkedIn Profile - what would you add?

We spend most of our days working with professional and financial services organisations and professionals - helping them raise their...…

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Why your marketing doesn't work

Are you choosing to read this because you believe your marketing doesn't work and you feel it should?

Or do you believe your marketing...

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Spamming on Emails

Have you checked who's lists you have subscribed to? Many people are added into lists these days and spam marketed. This is fine but...

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Are you selective on social media?

Do paid social media ads work? Surely we can still use social media with minimal cost?

Of course we can, but many of the social media ads...

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How to Create an Effective Call-To-Action

Driving prospects to your website does not help if they disappear. If your objective is to make a sale, you need to direct your prospects...

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Is quitting social media the best current PR stunt?

The latest social media news this week has caused quite a stir. 

The UK based, rags to riches, pop sensation, Ed Sheeran has confirmed he...

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Stop blogging for the sake of it, get some purpose

Just because you're a B2B company doesn't make what you have to say, boring to blog. Ok, that was a bad analogy, but you know what I mean. 

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Fake law firms' brands beat real-life rivals

A study of 50 global business managers found that they were persuaded by made-up advertising and branding of fictitious American law...

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Content Marketing from the year 1900

'There isn't anything new about what we're helping people to do' my colleague at Passle Adam Elgar told me. 'Take Michelin (tyre company)...

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The Top 5 Content Marketing Books of 2015

With content marketing on the lips of every marketer worth their salt, 2015 has been a bumper year for content marketing books. Whether...

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Growing Your Personal Brand Online

Growing your own personal brand takes a lot of time and busy professionals simply do not have the time.

Whether you are slaving away...

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Exporting LinkedIn connections supported by Hubspot

Exporting LinkedIn connections can bring you a world of data but how much is too much and then how do you use that data?

16) Export connections. Want to transfer your LinkedIn connections to another contact management system? Luckily, LinkedIn enables you...…

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The Christmas Period Networking Advice

The Christmas period is here, whether you are the biggest festive fan or the Grinch himself, there is no longer any avoiding it.

I...

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unknownx500 eekim

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Elite or Precariat? Which class are you....

New set of seven classifications of social class by LSE, so will this make targeting them any easier?

It's our national obsession, but now there are seven different social classes to be defined by, do you really know which one you belong to?

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Online Shoppers Leave Their Carts On Black Friday

The adoption of Black Friday in the UK has been taken by storm, with shoppers splurging out on cheap Christmas gifts, or little treats...

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The secret to social media success? Stop selling!

Constantly selling your own products over social media seems to be a common mistake still made by many companies. 

In the professional...

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How will Digital Marketing evolve in 2016?

The end of the year is near, and already, industry experts are trying to predict digital marketing trends for 2016. 

Flicking through the...

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unknownx500 sevenatoms1

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Social Media Needs To be In Your Marketing Strategy

It has been known for a little while now that social media is turning the way businesses operate on their heads, as consumers want a...

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Do we believe everything online?

With so much content being driven online, it doesn't necessarily mean it's correct. We believe so much that we see now ... the same as...

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Social Media for Lead Generation

A true reflection of digital marketing nowadays, is for clients to see a real ROI. That's why at Auld Digital we offer lead generation...

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Where does marketing lie within the IoT?

The IoT is a trend that all marketers are keen to capitalise on. 

Whether you are wearing a fitness tracker, the latest smart watch or...

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Digital marketing moving forwards

Some great inspiration into how digital marketing needs to move forward. Innovation is needed and this is why we need creative types but...

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Your Marketing Efforts just keep on Giving

Let's take a moment to consider a new perspective on the fact that marketing has changed beyond measure over the past few years.

Yes, the...

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The Human Element of Legal Content

The attached article makes some highly insightful suggestions about how law firms can optimise their content strategies. 

Naturally, I...

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Guide to the perfect blog post

Top tip - take your most popular Passle posts and create a great blog post from them. You already know that your readers like the idea,...

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Don't ignore your digital marketing statistics!

One of the main reasons we love digital marketing is the ease of producing reports and analysing results. Reports producing rich...

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