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Key Marcoms Law happenings of 2015 and 2016 Forecast

This coming week law firm, Osborne Clarke, will host their annual marketing law forum. The session held in London will provide an insight...

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Hook your reader - 5 simple ways...

There is a lot of noise out there. Readers of content are getting bombarded. 

Last week at the PSMG event and Digital Marketing Show when...

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Advertising trends to take note of

Advertising is just getting smarter and more targeted and professionals should take note and learn from this. 

"There are powerful, powerful insights here," said Denman. The technology can also be used to analyse crowds, spotting who is looking at...…

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Goodbye #BlackFriday, #Tech is going to save the day

Black Friday has become a huge deal, everyone is out to grab a bargain, but can this approach last? 

The advances in technology suggest it...

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Stamping out rogue cold callers - ico. goes legal

The trading of contact lists for rogue callers and other unsolicited marketing contact generates 180,000 complaints a year to the ICO...

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Will law firms keep up with the digital world?

Throughout the UK as a whole we have seen a big increase in digital marketing over the past couple of years, but perhaps not so much in...

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Where are all the journalists going?

The drop in print ad revenue by three-fifths in the last decade has been only offset to the tune of around 12% by its online equivalent....

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No Hiding Place For Obesity

Delegates at this week’s Food Matters Live event in London were treated to what must have been one of the liveliest presentations ever in...

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How To Wrap An Expert Around Your Little Finger

We need to talk about experts.

Experts are difficult people, according to Connor Kinnear, Chief Marketing Officer at Passle, ‘a digital...

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Lessons from the Digital Marketing Show #4: Be Authentic

We are exhibiting at the Digital Marketing Show today and tomorrow (stand B66). I'm going to try and report here on some of the talks...

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Marketeers- collecting the right data?

It's not about Big data - you should be looking for complete data which means not only structured but also structured data. All of which...

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1 1 6

Why you should make time for content creation

'Own a company? Start a blog.' I love this quote by Adam Greenbaum but of course you do not need to own the company to be keen to...

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The do's and don'ts of multilingual marketing

I’ve been thinking increasingly about developing multilingual marketing for Passle, particularly in response to our French clients. As a...

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"A GIF is worth a thousand words"

A fantastic post by Jennifer Taylor on the origin of the GIF (if you don't know the term, GIFs are looping, animated graphics) and ways...

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“Only zealots and fools will continue to bow down to the gods of social media.”

Hmmm. maybe 'proper advertising' still has life left in its old legs after all.

The arrival of Facebook and Twitter appeared to threaten the advertising industry’s very existence. So what happened next?

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Is Feedback the Key to a Successful Content Strategy?

In the article below Michal Wronski talks about the need for a new framework to measure social media and bring a level of consistency and...

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Why Passle users are ahead of the game

Here's a post from bloggingwizard.com giving a key tip of having a 'swipe file', where you collect all of the useful snippets of articles...

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How to produce a compelling Hook

I was recently on race duty with British Triathlon in Australia and came across a great example of a Hook. Apple used a Hook for the iPod...

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