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Hook your reader - 5 simple ways...

There is a lot of noise out there. Readers of content are getting bombarded. 

Last week at the PSMG event and Digital Marketing Show when...

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unknownx500

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Advertising trends to take note of

Advertising is just getting smarter and more targeted and professionals should take note and learn from this. 

"There are powerful, powerful insights here," said Denman. The technology can also be used to analyse crowds, spotting who is looking at...…

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unknownx500

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Will law firms keep up with the digital world?

Throughout the UK as a whole we have seen a big increase in digital marketing over the past couple of years, but perhaps not so much in...

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unknownx500

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Where are all the journalists going?

The drop in print ad revenue by three-fifths in the last decade has been only offset to the tune of around 12% by its online equivalent....

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unknownx500

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No Hiding Place For Obesity

Delegates at this week’s Food Matters Live event in London were treated to what must have been one of the liveliest presentations ever in...

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unknownx500

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Marketeers- collecting the right data?

It's not about Big data - you should be looking for complete data which means not only structured but also structured data. All of which...

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Why Passle users are ahead of the game

Here's a post from bloggingwizard.com giving a key tip of having a 'swipe file', where you collect all of the useful snippets of articles...

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unknownx500

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How to produce a compelling Hook

I was recently on race duty with British Triathlon in Australia and came across a great example of a Hook. Apple used a Hook for the iPod...

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unknownx500

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