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BuzzCity in IDG Connect

Meet Frank: A non-spam approach to customer relationships

As McBride points out, customers are fed up with being spammed. This is backed up by recent data from BuzzCity of over 3,000 consumers...…

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The 3 Secret Ingredients of Intrinsic Motivation

The attached video (starting at 5:06) perfectly summarises the three building blocks of intrinsic motivation: Mastery, Autonomy and Purpose

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An easy check of your progress against your peers

The attached image shows search volumes of the top five UK law firms. The really remarkable thing is how increasingly in-step their...

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I do love a good Google Docs hack in the evening

Following the surprise popularity of my 'I do love a good Excel Hack in the morning' post, I saw this and instantly thought of you.

There's something so satisfying about knowing the keyboard shortcuts for whatever application you're using, and Google Docs has a ton of...…

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Four ways to improve marketing effectiveness.

How do firms maximise the chances that their marketing and business development efforts deliver the expected value on time and within...

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Targeting the "Right People" With Your Content

Most B2B businesses are trying to create some sort of content to demonstrate their expertise in the niche that they work in. But what do...

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Porkies, current accounts and fake free

Ahead of the CMA report on retail banking practices, here's a no-holds barred view of why the banks need a change of model.

Sorry, but it doesn’t take 18 months to work out that there is no such thing in banking as free, and that anyone who says there is, must...…

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Planning your approach to networking events

Networking events are not for everyone. If you do plan to use events as a marketing and BD tool, make sure you plan your approach. Here...

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Working the room at networking events

So, you have chosen the right event for you – good targets, introducers or referrers, at a cool venue, at time that works for you. You...

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Following up from networking events

What can you give in return? Can you refer work or make recommendations or help them in some way? Try and connect with people you can...

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How to: Write a marketing plan in one hour

Give your firm a sustainable competitive advantage

This guide can help you write a marketing plan in 60 minutes. It follows our tried...

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Business development - how to make winning new business a part of your day-to-day activities

The ability to generate business is not so much an afterthought for professional service specialists, but rather something that becomes...

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The Genie is out of the Lamp: it is going to bite the banks

The Daily Fintech and its leader writer Bernard Lunn don't do hype and do do sense. It remains intelligent and not up itself. That makes...

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BuzzCity in Mobile Marketing

BuzzCity Study Looks At Attitudes to Advertising

Mobile ad network BuzzCity has released the findings of a study in which 3,000 consumers across 17 countries were questioned about their...…

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BuzzCity in The Drum

How ad avoidance will lead to the death of the mobile banner & the evolution of search

Ad avoidance is on the rise, prompting major changes in how brands should engage with mobile audiences in particular, with speakers at...…

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Linkedin Groups Get a Makeover

Those of us who use Linkedin regularly will have noticed the announcements that groups were going to get a makeover. Linkedin has been...

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4 Key Differences Between B2C and B2B Marketers

The Content Marketing Institute has released today the results of its Content Marketing Survey into the habits of B2C and B2B marketers.

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Aussie firm seals US alliance

Holman Webb has formed a strategic partnership with US-based global firm Diaz, Reus & Targ., which has 14 offices throughout the US,...

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What can Business Learn from Japan's World Cup Success?

Japanese rugby has improved significantly over the past 4 years and a lot of this has been down to preparation, all units doing their job...

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PwC replaces Deloitte as biggest global firm

PwC has retaken number one spot from Deloitte as the world’s largest firm by revenue

PwC has recorded a global annual revenue increase of...

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Rise of VC Content Marketing

Marc Andreessen is most famous for his 'tweet-storms'. Why does he do it?

The article below is a fantastic insight into the VC industry...

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Schumpeter lives today

Is the Ffrees unbanking revolution part of the politics of discontent? Raging against the Banks, raging against unfairness and most of...

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Meh, or Wow? What do people say about your company?

Why do businesses put such value on 'customer satisfaction'? I'm satisfied with lots of the things I've bought, they're...ok. I never...

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Who are you writing content for?

Here's 10 great tips for making sure your content resonates with your target audience.

We’ve got the Top 10 questions to ask your ideal customer. When surveying current customers to build up your Buyer Persona, make sure...…

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Marketing Automation for Disaster Recovery

VW say that the DVSA (Driver Vehicle Standards Agency) will need to write to all affected owners about the recall, and that's going to...

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